Intent is a black box. Tens of companies provide intent scores, but when it comes to explaining the why, they don't show you the full picture. And, there’s HockeyStack.
You might be using other intent data providers, and G2, and Sales Navigator - what if you were to blend all these intent scores together, alongside what's happening on your website and ads?
Your teams need to see the high-intent accounts, but they also need to identify who, and understand why. HockeyStack not only shows you the intent scores but also explains why their intent score is high or low.
Which intent signals work better for your sales teams when they outbound? Which intent signals bring more qualified inbound pipeline? What intent signals work better together? You can identify all of these easily with the intent lift reports.
Create target account lists with first-party and third-party intent together, sync them directly to Linkedin or Display Network, and get notified in real-time when these accounts are on your website and visiting specific pages.
Pair self-attribution with software-attribution. Make better decisions.
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
How do we measure the G2 impact on key actions for marketing, sales, and revenue teams?
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Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, optimize LinkedIn performance, and make strategic business decisions that fueled measurable growth.
efficiency, cutting budget 50% and hitting 100% of revenue target
increase in target market coverage
touchpoints recorded and understood in prospect journey
Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.
increase in opportunities
increase in ROAS
increase in pipeline
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
increase in content-influenced opportunities
increase in opportunities
increase in won deals
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How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
Paid ROI in the pipeline
form submission in a quarter
visitor to MQL increase with LinkedIn ads
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I don't often highlight tools I use in SaaS sales, but HockeyStack is an exception.
HockeyStack combines warm intent data and strong buying signals for your target accounts into a simple, user-friendly platform. Sure, you could manually gather raw data from Zoominfo, Hubspot, G2, Google, and LinkedIn, but that’s the old way of doing things.
As part of my morning coffee routine, I log into my dashboards while managing sequences on LinkedIn. These custom dashboards and filters highlight my top target accounts, helping me close deals faster.
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