The Flow | A B2B Streaming Platform by HockeyStack

https://hockeystack.com/flow/series/

hockeystack-webinars

With there being so much talk in the industry about creating demand and providing value, one man sets out to prove them all wrong and show that Marketing's job has always been, and will always be, about collecting leads that will never close.

Starring:

Todd Clouser

https://hockeystack.com/flow/series/

the-worst-marketer-in-the-world

A show where Peep Laja conducts real message testing on websites and share his findings using Wynter, a B2B message testing platform.

Starring:

Peep Laja

https://hockeystack.com/flow/series/

do-you-even-resonate

Relive the classic tales of B2b Ross in this remastered series, where he shares different stories of old games and new games.

Starring:

Tim Davidson

https://hockeystack.com/flow/series/

how-times-change

Obaid streams Cyberpunk 2077, GTA V, and other video games while he shares marketing advice, concepts, and other ideas that will make you think.

Starring:

Obaid Durrani

https://hockeystack.com/flow/series/

level-up

Trending Now

Office Hours - 17.10.24

Join Lily in this Office Hours session to dive deeper into your revenue metrics and uncover the nuances behind performance using HockeyStack lift reports.

HockeyStack Webinars

Season Episode 7

On Podcasting

The Worst Marketer In The World shares his thoughts on podcasting.

Filestage

Peep puts Filestage to the test and sees how their audience feels about their website, positioning, and messaging.

Season 1 Episode 18

Attribution is about collecting more data

Emir and Obaid talk about how the perfect attribution model doesn't exist, why self-reported attribution is a good, but limited start, and the need to collect more data to better understand complex buyer journeys.

Attribution 2.0

Content Theme Conversion

Lily's still reporting from the jungle (for some reason)! This time she's helping a content marketer understand which themes convert prospects to pipeline.

Season Episode 16

On Customer Journey Mapping

The Worst Marketer In The World gives his take on mapping the customer journey.

Season 1 Episode 15

Product Association

Considering product association, or the outcomes someone thinks of when they consider your product, during the ideation phase helps you come up with concepts you can create memorable, yet informative content around.

Changelog - Updates from August 30

Arda goes over the latest changes in HockeyStack platform.

Season Episode 9

LinkedIn campaigns that generate the most qualified pipeline

Lily helps Peggy from Portland save her LinkedIn budget from being slashed... again!

Season 2 Episode 9

Paid Ads Report

In the pilot episode of CYDI, Emir Atli creates a paid ads dashboard that shows MQLs, deals created, deals closed won, ad spend, CPC, and more in 1 minute and 15 seconds.

Mona from Falkon

Jason discusses entrepreneurship and KPIs with Mona Akmal, the CEO and founder of Falkon.

On Marketing & Sales Working Together

The Worst Marketer In The World shares his thoughts on Marketing and Sales teams supposedly working together.

Season 1 Episode 13

OpsLevel

Peep puts OpsLevel to the test and sees how their audience feels about their website, positioning, and messaging.

Season 1 Episode 8

Updates from September 23

Arda recaps recent changes ranging from smaller tweaks, such as tweaks to the Freshworks and Demandbase integrations, to larger updates, like Lift Reports.

Navattic

Peep puts Navattic to the test and sees how their audience feels about their website, positioning, and messaging.

Season 1 Episode 16

Featured B2B Celebrities

Below the Fold

Adam from Keyplay

Jason chats with Adam Schoenfield about all things SaaS marketing.

Alina from Chili Piper

Jason sits down with Alina Vandenberghe, the co-founder and co-CEO of Chili Piper, to discuss all things growth.

Mona from Falkon

Jason discusses entrepreneurship and KPIs with Mona Akmal, the CEO and founder of Falkon.

Vedha & Bharath from Zuddl

Jason discusses different strategies for how companies or how people can use events to drive demand and loyalty with Vedha Sayyaparaju (CTO & Co-founder) & Bharath Varma (CEO) from Zuddl.

Buğra from HockeyStack

Jason sits down with Buğra Gündüz, the co-founder and CEO of HockeyStack, to discuss the journey of building a product, growing by experimentation, and attribution & analytics.

Most Watched Shows

Changelog

Updates from May 23

In the first episode of Changelog, Arda Bulut talks about the new "CMO View" feature in HockeyStack's Journeys, the new podcast attribution feature, how HockeyStack can now track LinkedIn ad video views and completions, updates to the no-code dashboard builder, and more.

Updates from June 23

Arda goes over the new Reddit Ads and Bing Ads integrations, new LinkedIn-related updates to HockeyStack, such as improved tracking and offline conversions, the new Sequences feature, the ability to group campaigns by ad creative, and a lot more in this second episode of Changelog.

Updates from July 23

Arda goes over the addition of Slack notifications, dynamic UTMs, column filters, the Microsoft Dynamics integration, and more.

Updates from September 23

Arda recaps recent changes ranging from smaller tweaks, such as tweaks to the Freshworks and Demandbase integrations, to larger updates, like Lift Reports.

Updates from August 23

Arda dives into a bunch of new updates, ranging from automatic lead scoring to the ActiveCampaign integration.

Updates from October 23

In this episode, Arda discusses integrations. HockeyStack now pulls historical data from Google Analytics, integrates with Qualified's chatbot, and integrates with AdRoll.

Season 1 Episode 6

Updates from May 24

Arda and Bugra share product updates from the last two months: 5 integrations, the ability to send audiences to LinkedIn, and the ability to upload a Target Account List to HockeyStack, as well as 5 features that provide better insights into the customer journey.

Season Episode 8

Updates from February 24

Arda breaks down new changes, such as marketing mix modeling, goal setting, cross-object reporting, and more.

Season 1 Episode 8

Changelog - Updates from August 30

Arda goes over the latest changes in HockeyStack platform.

Season Episode 9

For marketers

Growth Collection

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Watch the collection

https://hockeystack.com/flow/growth

Easy Mode content framework

Fran is joined by Todd Clouser and Obaid Durrani. To unpack their full 'Easy Mode' content framework, and how it's re-shaped Cognism's content strategy.

The Loop Live

Finding the right places to create demand

Gaetano DiNardi is joined by Jamie Skeels and Amy Collins to unpack demand creation and give a sneak peek into Cognism's complete framework for creating demand.

The Loop Live

On Brand Building

The Worst Marketer provides his thoughts on brand building.

The World's First Traveling Marketer

Season 1 Episode 17

The First Lead Gen Campaigm

Cal Jenkins helps a realtor in Maine gain foot traffic for his new listing by offering free appraisals (and accidentally inventing 'lead generation' in the process).

The Two Goals of a B2B SaaS Marketer

Obaid goes over how he'd summarize the quickly-evolving role of a B2B SaaS marketer while accounting for their growing areas of focus and responsibilities.

B2B Unboxing Experiences

Obaid discusses how B2B teams can learn from B2C companies and consider the "unboxing experiences" of those they market to, particularly for teams that focus on demand gen and content marketing.

Season 1 Episode 7

Part 2, Vader's Journey

Zeus is furious when he finds Darth Vader in Valhalla, but Goku and Hercules are there to take a deeper look into his journey...... using HockeyStack.

HockeyStack Chronicles

On Single-Touch Attribution

The Worst Marketer In The World shares his thoughts on single-touch attribution.

Blog Categories that Drive Revenue

Courtney creates a report that shows the blog categories that drive revenue, using deals created, MQLs, SQLs, pipeline value, and customers.

Qualified

Peep puts Qualified to the test and sees how their audience feels about their website, positioning, and messaging.

How Times Change with B2B Ross

Season 1 Episode 11

How B2B Buying Has Changed

B2b Ross tells the tale of B2B buying processes and how they evolved over time to give buyers more power.

Season 1 Episode 8

Rob Hoffman

Rob Hoffman, the CEO of Contact Studios, joins Max and Max on The Game Show.

The Game Show

The Never-ending Debate Between Marketers & Leadership

Obaid goes over the never-ending debate between leadership and marketers, and how it can positively or negatively impact a marketer's career.

Organic Traffic Analysis

Emir explains how to analyze organic website traffic and how it turns into pipeline by using the Organic Traffic template on HockeyStack, how to customize the report, and more.

LeadIQ

Peep puts LeadIQ to the test and sees how their audience feels about their website, positioning, and messaging.

Season 1 Episode 12

Source Scores

Events

Natalie and Ben discuss what they like about events, and what they don't like about them, before grading the quality of event-generated-leads.

Google

Natalie and Ben talk about leads from Google, then grade the overall quality of Google leads.

Competitors

Ben and Natalie break down how they feel about leads that came from competitors and provide their overall score.

Used at Past Company

Ben and Natalie talk about folks that used your product at a previous company, and whether they make for good leads.

Dark Social

Natalie and Ben discuss how effective leads that come from dark social are.

What do marketers find difficult to track? We take suggestions from our community and use HockeyStack to create dashboards to track those exact things.

https://hockeystack.com/flow/series/

can-you-dashboard-it

https://hockeystack.com/flow/series/

hockeystack-webinars

https://hockeystack.com/flow/series/

the-worst-marketer-in-the-world

A show where Peep Laja conducts real message testing on websites and share his findings using Wynter, a B2B message testing platform.