Connect your ads, website, and CRM, and turn your data into accurate customer journeys. Find out which content, channels, and efforts drive revenue and refine your strategy.
The amount of insights you can get is unmatched. It basically shows your funnels in another perspective.
READ CUSTOMER STORIES2 simple steps to an enterprise-grade data setup. Plus, our team pledges to fully onboard (for free!) you before you start using HockeyStack.
Copy & paste our tracking script to your website and your product
Connect your entire tech stack to HockeyStack with a couple of clicks
Connect all your ad platforms with your CRM and measure revenue influence.
EXPLORE ATTRIBUTIONUncover every touchpoint from the first-touch to closed won, with all marketing and sales touchpoints across every platform.
EXPLORE JOURNEYSUncover the highest intent companies that your sales team can reach out to.
Build any type of report you need with all your data in minutes.
Collect LinkedIn ad impressions and more accurately measure LinkedIn Adsβ influence on revenue.
Understand what type of content drives the most pipeline.
Track self-reported attribution alongside quantitative attribution to get the full picture.
Attribution used to be a never-ending debate between marketing, sales, and finance about who gets credit for which deals.
HockeyStack is ending the debate with a powerful tool that tracks the entire customer journey and allows you to visualize it with no code, content to teach you how to make sense of your data, a free expert support Slack channel, and a community that helps us shape the product.
B2B marketing teams can now put 100% of their focus on doing great marketing, tracking its revenue influence, and improving their strategy.
HockeyStack identifies both contacts and companies that have engaged with any of our content at any time in their buying journey.
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I can quickly see which marketing campaigns bring us the highest quality leads, pipeline influence, and ROI in a couple minutes.
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We're big fans of HockeyStack and use it at Lavender! Outside of the platform itself, love the team!
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Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.
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Connect HockeyStack with your favorite tools and enrich your data.
Turn your marketing, sales, revenue, and product data into a unified picture.
SEE ALL INTEGRATIONS
No, fingerprinting is GDPR-friendly, as with all our tracking practices. The argument competitors have for this is that you cannot delete a fingerprint out of a device, because it's not stored anywhere. However, GDPR's requirement is that you delete data about a certain individual on their request, and there is nothing that prevents users from requesting an opt-out and data erasure.
Yes! HockeyStack is SOC2 Type I certified. We are set to receive our SOC2 Type II certification in July. Email us at hello@hockeystack.com to receive the audit report and the engagement letter.
Setup takes a couple of minutes & we offer help at every stage for free.
Every column, metric, calculation, definition... basically, everything on HockeyStack is 100% customizable right through our easy-to-use UI.
Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted.
Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.
Quick nod to the Segment team: Segment is awesome as a CDP, but not as a B2B analytics platform, since the tools you are using don't send critical metrics to each other.
Let's say you are using Stripe, Mixpanel, and Google Analytics: Stripe doesn't send LTV data to Mixpanel or GA, Mixpanel doesn't track referrers automatically, so you are not able to uncover whether your content brings high-quality customers, which features customers coming from a particular piece of content use, which features bring expansion revenue, and more.
There is a lot that HubSpot requires custom setup and maintenance to track, that HockeyStack tracks automatically out-of-the-box. Reporting on HockeyStack is much more easier and flexible; you can create any custom report you can think of in seconds.
The tracking is also more accurate since HockeyStack is cookieless and is optimized for B2B analytics.
Website activity is identified using form fills and existing identities from your backend. This is then matched to identities on all your other data sources using a matching key, most commonly their email address.
Contact us through email (hello@hockeystack.com) with your request and we will build it for you!
We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.
