Learn how we reached 10K traffic, 1M+ monthly impressions, and 7K keywords in 6 months  

Analytics & Attribution for SaaS

Collect and view marketing, sales, and product touchpoints across channels. Create reports to understand what drives the highest quality leads. 5-minute, no-code setup.

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Trusted by 7165 companies in 96 countries
Revenue + Marketing
Full Funnel
Sales + Product
Unified Ad Tracking
πŸ’‘We pull data from your CRM, payment processor, and other tools for these dashboards. You can change these columns with the metrics you want to use.

Which blog posts bring the most signups, expansions, and MRR?

Understand how much revenue each blog post brings and focus your content around those topic clusters.
Revenue + Marketing Dashboard

How does the marketing to expansion funnel look like?

Build the ultimate SaaS analytics funnel and visualize the full customer journey to see which step you should focus on.
Product + RevOps Dashboard

Which job titles do my best customers have in their companies?

Analyze signups, conversions, expansions, contractions, and churn rate by job title to better understand who your target customers are.
Sales + Product Dashboard

Which ad campaigns bring the highest quality leads?

Go beyond attributing MQLs and signups and start attributing your key KPIs to ad campaigns, including all the CRM properties & revenue targets. Combine data from all your ad platforms to see a unified view of CAC.
Revenue + Product Dashboard

The setup takes 5 minutes. Literally.

3 simple steps to an enterprise-grade data setup. Plus, our team pledges to fully onboard you before you start using HockeyStack.


Copy & paste our tracking script to your website and your product


Connect your CRM, your billing system, and any other tool in your stack with one click


Send form fills to HockeyStack

See every touchpoint of each stakeholder

Collect all actions on the website and product automatically. Visualize each account's pre-conversion and post-conversion journey with all touchpoints, including demo calls, website visits, CRM properties, and more.

Answer inter-departmental questions with ease

Answer inter-departmental questions with ease

There is no other tool that can help you answer questions such as

  • Which ads bring you the most leads that fit your ICP?
  • Which blog posts bring you the highest quality leads in terms of contract size, active usage, and expansion revenue?
  • How does the conversion path look like from marketing to product engagement?
yiğit konur from seo.do's hockeystack testimonial
Yiğit KonurFounder @ Seo.do

The only SaaS analytics tool I need.

Not even Segment is able to unify your data and uncover insights that HockeyStack does. I was able to connect dots easily and understand what drives revenue for our SaaS in a matter of minutes.

periklis papanikolaou from admariner's hockeystack testimonial
Periklis PapanikolaouMarketing Technology Consultant @ AdMariner

HockeyStack offers the best of the both worlds!

HockeyStack allows us to get a better understanding of why our users churn with product analytics and surveys.

vance wong from heroes of digital's hockeystack testimonial
Vance WongClient Success Manager @ Heroes of Digital

It's super simple to integrate the code and start analyzing.

HockeyStack saves us a ton of time as we don't need to juggle between different tools to analyze our data.

Uncover the Dark Funnel

Uncover the Dark Funnel

Use survey responses in your reports and hear which channels influence pipeline right from your users.


Align all teams around your primary goal: Revenue

Alignment across teams starts by having a source of truth. HockeyStack brings all your data in one place and allows you to connect them in ways not possible before. Every single member of your team can create the reports they need and get the answers they are looking for without technical knowledge or getting help from the data team.

Align all teams around your primary goal: Revenue
Use Our Free Survey Tool To Get Feedback From Your Customers

Integrates with Your Entire Stack

Connect HockeyStack with your favorite tools and enrich your data.

Turn your marketing, sales, customer support and many other kinds of data into a unified picture.


Stuff SaaS People Ask Us

Segment already unifies my data. How will HockeyStack help me?

Quick nod to the Segment team: Segment is awesome as a CDP! But not as a SaaS analytics platform since the tools you are using don't send critical metrics to each other.

Let's say you are using Stripe, Mixpanel, and Google Analytics: Stripe doesn't send LTV data to Mixpanel or GA, Mixpanel doesn't track referrers automatically, so you are not able to uncover whether your content brings high-quality customers, which features customers coming from a particular piece of content use, which features bring expansion revenue, and more.

How long does the setup take?

Setup takes a couple of minutes & we offer help at every stage for free.

Where do you store the data? How privacy-friendly is HockeyStack?

We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information, including IP addresses. Read our privacy policy to learn more.

Ready to try HockeyStack?

Analytics that your SaaS company actually deserves.

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