Analytics & Attribution for SaaS

Collect and connect your marketing, product, revenue, and sales data to understand exactly what drives revenue.

Set up in minutes. No credit card required.
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Revenue + Marketing
Product + RevOps
Sales + Product
Revenue + Product
๐Ÿ’กWe pull data from your CRM, payment processor, and other tools for these dashboards. You can change these columns with the metrics you want to use.

Which blog posts bring the most signups, expansions, and MRR?

Understand how much revenue each blog post brings and focus your content around those topic clusters.
Revenue + Marketing Dashboard

How does the trial to expansion funnel look like?

Build the ultimate SaaS analytics funnel and visualize the full customer journey to see which step you should focus on.
Product + RevOps Dashboard

Which job titles do my best customers have in their companies?

Analyze signups, conversions, expansions, contractions, and churn rate by job title to better understand who your target customers are.
Sales + Product Dashboard

Which features lead to the highest expansion revenue?

Understand which features bring you the highest revenue, so that you can focus on marketing those features to your existing/potential customers.
Revenue + Product Dashboard

SaaS Analytics Was Broken. We Fixed It.

We work with thousands of other SaaS companies, so we know your data is fragmented across different software.

HockeyStack is the only solution that lets you collect and connect all your data in one place.

Then you can easily answer inter-departmental questions such as:

๐Ÿš€ย sales playbooks that bring the most engaged customers

๐Ÿš€ย demo win rate and ACV of paid ad campaigns

๐Ÿš€ย the exact expansion revenue driven by the customer success team

You add one line of code to your website and product, connect your CRM, payment processor, customer support tool, and others using one-click integrations, and create every single dashboard you can imagine in seconds.

On top of custom dashboards, we have surveys, step-by-step user journeys, funnel and cohort analysis.

All with no code, no cookies, and no setup. Takes 5 minutes from signup to using the product. If it takes longer, your first month is on us.

Use Our Free Survey Tool To Get Feedback From Your Customers

Integrate with One Click

Connect HockeyStack with your favorite tools and enrich your data.

Turn your marketing, sales, customer support and many other kinds of data into a unified picture.

yiฤŸit konur from's hockeystack testimonial
YiฤŸit KonurFounder @

The only SaaS analytics tool I need.

Not even Segment is able to unify your data and uncover insights that HockeyStack does. I was able to connect dots easily and understand what drives revenue for our SaaS in a matter of minutes.

periklis papanikolaou from admariner's hockeystack testimonial
Periklis PapanikolaouMarketing Technology Consultant @ AdMariner

HockeyStack offers the best of the both worlds!

HockeyStack allows us to get a better understanding of why our users churn with product analytics and surveys.

vance wong from heroes of digital's hockeystack testimonial
Vance WongClient Success Manager @ Heroes of Digital

It's super simple to integrate the code and start analyzing.

HockeyStack saves us a ton of time as we don't need to juggle between different tools to analyze our data.


Uncover the Dark Funnel

Create a survey to find out how your customers heard about you and use their responses in your dashboards.

All survey types you would want to use: including NPS, exit-intent, and action-based.

Uncover the Dark Funnel
Account-level Journey Data

Account-level Journey Data

Find out how the deals are closed, what your users are doing on your website, and how your product is being used.

Use our and/or filters to find the exact accounts/visitors you are looking for.

Stuff SaaS People Ask Us

Segment already unifies my data. How will HockeyStack help me?

Quick nod to the Segment team: Segment is awesome as a CDP! But not as a SaaS analytics platform since the tools you are using don't send critical metrics to each other.

Let's say you are using Stripe, Mixpanel, and Google Analytics: Stripe doesn't send LTV data to Mixpanel or GA, Mixpanel doesn't track referrers automatically, so you are not able to uncover whether your content brings high-quality customers, which features customers coming from a particular piece of content use, which features bring expansion revenue, and more.

How long does the setup take?

Setup takes a couple of minutes & we offer help at every stage for free.

Where do you store the data? How privacy-friendly is HockeyStack?

We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information, including IP addresses. Read our privacy policy to learn more.

Ready to try HockeyStack?

Analytics that your SaaS company actually deserves.

Set up in minutes. No credit card required.