GTM Analytics
Don’t just measure marketing influence.
Scale it.
Measure, forecast, predict, and grow revenue by combining attribution, lift analysis, and marketing mix modeling into one, unified measurement stack without blind spots.
Measure, forecast, predict, and grow revenue by combining attribution, lift analysis, and marketing mix modeling into one, unified measurement stack without blind spots.
Data silos, complicated BI tools, manually wrangling data, and half-baked measurement stacks have stopped marketers from turning wasted spend into marketing contribution.
Here’s how we’re changing that:
"We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."
— Cameron DeJong, Director of Marketing, Raintree
"We know which campaigns actually drive revenue, not just signups. The accuracy is higher than any platform I've used."
— Canberk Beker, Global Head of Paid, Cognism"Most of our quarterly OKRs and target metrics are measured directly inside HockeyStack."
— Anand Nambiar, Head of Demand Gen, Oneflow
"I’ve been able to identify over 2x more content-attributed opportunities that were previously missed."
— Levi Olmstead, Director of Content, WhatfixAttribution zooms in on paid campaigns, creative, and owned media better than most sophisticated statistical algorithms. But it lacks the coverage and clarity to measure incremental contribution. How do you get both? By stacking attribution, lift analysis, and A.I. statistical modeling into one, unified measurement stack without blind spots.
Easy enough to onboard in 2 weeks and use without any engineering support. Sophisticated enough to support the most complex marketing programs.
"Every once in a while you see a company and know it will be the next big thing. That’s HockeyStack for me"
Peep Laja, Founder & CEO, WynterYou don’t need another measurement point solution that just describes the past. You need answers to marketing’s most critical questions so you can also build the future.
Who responds the best, closes the fastest, pays the most, and stays the longest?
What content do they consume, what channels do they frequent, what demos do they watch, how do they decide?
Which brand and performance/online and offline activities have the most incremental influence on their purchase?
What programs can I cut without affecting sales or pipeline?
What should I do next to acquire more customers?
How many new customers can I get on my budget?
How much revenue and profit will that generate?
When will I hit my growth target?
Built for complex GTM teams with diverse channels and diverse needs. 99.9% uptime, SOC 2 certified, SAML SSO, audit logs.
GDPR and CCPA compliant. Data stored in Germany (EU compliant). Cookie-less or cookie-based tracking script (your choice).
Integrate digital tools, ad platforms, and historical data in minutes. Onboard in two weeks. Dedicated slack channel and CS manager.
Discover how the demand generation team at Cognism uses HockeyStack to gain radical alignment around revenue and optimize their inbound and outbound pipelines.
Read Case Study"HockeyStack is an amazing end-to-end attribution tool! The amount of insights you could get is unmatched. It basically shows your funnels in another perspective."
— Canberk Beker, Global Head of PaidTheir words, not ours.
The technical implementation takes a couple minutes. The onboarding process, including building initial dashboards, training, and adjusting takes 2 weeks on average.
Every column, metric, calculation, definition... basically, everything on HockeyStack is 100% customizable right through our easy-to-use UI.
Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted.
Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.
There is a lot that HubSpot requires custom setup and maintenance to track, that HockeyStack tracks automatically out-of-the-box. Reporting on HockeyStack is much more easier and flexible; you can create any custom report you can think of in seconds.
The tracking is also more accurate since HockeyStack is cookieless and is optimized for B2B analytics.
Website activity is identified using form fills and existing identities from your backend. This is then matched to identities on all your other data sources using a matching key, most commonly their email address.
Contact us through email (hello@hockeystack.com) with your request and we will build it for you!
We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.
