Track deal journeys at scale
Uncover the entire deal journey with all marketing and sales touch-points across platforms, and easily pinpoint deals with the highest intent.
Track all marketing and sales touch points
Whether it's one deal or multiple deals, you can easily see the entire buying committee's website actions, engagement levels, and ad interactions.
Prioritize accounts with data
HockeyStack automatically scores accounts based on their actions as well as historical journeys and shows which accounts are in-market and which accounts are high-value.
See everything in real time
HockeyStack integrates with Slack, allowing you to get notifications whenever your target accounts or personas visit your website, takes specific actions, or visits specific pages.
What's possible?
Campaign lift
Will you lose any sales if you paused branded search campaigns? Do LinkedIn ad impressions drive leads, even if people don't click? Does a certain channel influence deals more than another?
Lift will tell you.
Content lift
What impact doe website live demo views have on demos booked? Does you in-feed content influence your leads? Does a specific product page influence more than others?
Lift will tell you.
Program lift
How much influence does your newsletter have on leads? Do viewers of your video series convert higher than non-viewers? If you stopped blogging, would it matter?
Lift will tell you.
Messaging lift
Does your messaging motivate action? Does your new ad creative drive more meetings than your old? Does your updated homepage influence SQLs more than before?
Lift will tell you.
Andrei Zinkevich's ABM Reporting Board
How does Andrei Zinkevich measure ABM performance and align marketing and sales with account intelligence?
How we helped B2B leaders around the world
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
Oneflow Doubles Visitor to MQL Rate Using HockeyStack’s Revenue Attribution & Account-Level Journeys
.webp)
How shifting from Bizible to HockeyStack changed Planful's marketing team
Frequently asked questions
Connecting all of your data sources takes just a few minutes. The onboarding process, which includes building initial dashboards, user training, and setting goals, takes four weeks on average. Most customers see the value within the first 45 days.
You need to have a marketing operations / revenue operations resource to implement HockeyStack efficiently, but HockeyStack doesn't require any coding, and all functionality is self-serve.
HockeyStack integrates with leading CRM, ABM, Marketing Automation, and advertising platforms. Learn more about our integrations.
HockeyStack helps you create and capture more pipeline by showing you the holistic funnel and buyer journey instead of just department-level analytics. It is fully customizable and is the only tool that allows you to build any report you need without any code. Learn more about what makes us different.
Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted.
Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.
We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.