Double down on pipeline-generating campaigns
HockeyStack connects with your entire tech stack and website to reveal what’s driving pipeline. All with multi touch attribution models, forecasting, incrementally testing, and marketing mix modeling.
View the entire buyer journey
HockeyStack visualizes the entire buyer journey from the first impression to closed won. You can filter by industry, account tiers, company size, and any other filter you need to see the companies you want to see.
Use attribution to measure pipeline influence
You can use multi-touch attribution to measure the revenue influence of each page, paid media, blog post, video, webinar, e-book, case study, white-paper, and any other content you have on your website.
Measure performance for all channels
HockeyStack measures the pipeline influence of all channels and allows you to build any type of dashboard with no code with data flowing from all your platforms. Get answers to all your questions, optimize with data, and drive more pipeline.
Use Marketing Mix Modeling for large brand and media investments
If you have a large brand and media spend, marketing mix modeling can help you understand the influence of different channels, online and offline, on your pipeline with core metrics, like impressions and spend. HockeyStack offers MMM models in the enterprise plan.
Forecasting and budget optimization
HockeyStack’s lift reports measures how much a channel or a campaign increases the baseline conversion rate with hold-out groups so that you know where to focus on.
What's possible?
Historical data import
Important historical website data from Big Query or a data warehouse.
Unlimited data retention
Store website data forever, without data retention limits.
Subdomain tracking
Track website activity across subdomains in a single account.
No data sampling
Track and measure more accurately by sampling your entire dataset, not a subsection of it.
How we helped B2B leaders around the world
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
Oneflow Doubles Visitor to MQL Rate Using HockeyStack’s Revenue Attribution & Account-Level Journeys
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How shifting from Bizible to HockeyStack changed Planful's marketing team
Frequently asked questions
Connecting all of your data sources takes just a few minutes. The onboarding process, which includes building initial dashboards, user training, and setting goals, takes four weeks on average. Most customers see the value within the first 45 days.
You need to have a marketing operations / revenue operations resource to implement HockeyStack efficiently, but HockeyStack doesn't require any coding, and all functionality is self-serve.
HockeyStack integrates with leading CRM, ABM, Marketing Automation, and advertising platforms. Learn more about our integrations.
HockeyStack helps you create and capture more pipeline by showing you the holistic funnel and buyer journey instead of just department-level analytics. It is fully customizable and is the only tool that allows you to build any report you need without any code. Learn more about what makes us different.
Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted.
Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.
We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.