MARKETING ANALYTICS & ATTRIBUTION
Double down on pipeline-generating campaigns
HockeyStack connects with your entire tech stack and website to reveal what’s driving pipeline. All with multi touch attribution models, forecasting, incrementally testing, and marketing mix modeling.
Trusted by hundreds of revenue teams
View the entire buyer journey
HockeyStack visualizes the entire buyer journey from the first impression to closed won. You can filter by industry, account tiers, company size, and any other filter you need to see the companies you want to see.
Use attribution to measure pipeline influence
You can use multi-touch attribution to measure the revenue influence of each page, paid media, blog post, video, webinar, e-book, case study, white-paper, and any other content you have on your website.
Measure performance for all channels
HockeyStack measures the pipeline influence of all channels and allows you to build any type of dashboard with no code with data flowing from all your platforms. Get answers to all your questions, optimize with data, and drive more pipeline.
Use Marketing Mix Modeling for large brand and media investments
If you have a large brand and media spend, marketing mix modeling can help you understand the influence of different channels, online and offline, on your pipeline with core metrics, like impressions and spend. HockeyStack offers MMM models in the enterprise plan.
Forecasting and budget optimization
HockeyStack uses historical data to forecast your performance marketing and give budget optimization recommendations based on your pipeline goals and quarterly budget.
Measure the incremental influence of campaigns and channels
HockeyStack’s lift reports measures how much a channel or a campaign increases the baseline conversion rate with hold-out groups so that you know where to focus on.
What's possible?
Historical data import
Important historical website data from Big Query or a data warehouse.
Unlimited data retention
Store website data forever, without data retention limits.
Subdomain tracking
Track website activity across subdomains in a single account.
No data
sampling
Track and measure more accurately by sampling your entire dataset, not a subsection of it.
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
The team at Bitmovin knew their channels were working well together, but manual stitching across platforms and spreadsheets was consuming time that should have been spent on improving performance. That's when they decided to bring in HockeyStack to help clarify what was working for the boss.
"Just today, our CEO reviewed dashboards to evaluate the effectiveness of specific assets, and he found the Lift reports helpful in seeing positive or negative impacts"
The team at Bloomreach needed to paint a clearer picture of marketing’s value and use data to validate spend. And they could do this more effectively at Bloomreach if they knew exactly how their experiences led to sales. That's when they decided to bring on HockeyStack.
We’re able to do the tracking (not just on a converted contact) but to also see what happens before they actually convert. That has really opened up our teams to feel like what they’re doing is having an impact.
The team at Dice was looking for more than last-touch attribution to understand the customer journey. But the data was sprawling and hosted in several tools, and even then, the picture just wasn't complete. That's when they brought in HockeyStack to enrich and enhance their understanding.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”
How OneFlow used cohort reports and multi-touch attribution to gain visibility on their audience, and optimize ad campaigns for pipeline and revenue.
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“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.
"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact.
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“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
Frequently Asked Questions
Can't find your answers here?
Connecting all of your data sources takes just a few minutes. The onboarding process, which includes building initial dashboards, user training, and setting goals, takes four weeks on average. Most customers see the value within the first 45 days.
You need to have a marketing operations / revenue operations resource to implement HockeyStack efficiently, but HockeyStack doesn't require any coding, and all functionality is self-serve.
HockeyStack integrates with leading CRM, ABM, Marketing Automation, and advertising platforms. Learn more about our integrations.
HockeyStack helps you create and capture more pipeline by showing you the holistic funnel and buyer journey instead of just department-level analytics. It is fully customizable and is the only tool that allows you to build any report you need without any code. Learn more about what makes us different.
Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted.
Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.
We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.
