Track all touchpoints across the buyer journey, match anonymous activity to revenue, and see beyond first/last-touch.
Whether it's one deal or multiple deals, you can easily see the entire buying committee's website actions, engagement levels, and ad interactions.
HockeyStack is the only tool that enables you to understand your buyer journey not only from the first impression to revenue but also in reverse, from revenue backwards. This allows you to easily identify how much various activities impacted your funnel.
Cohort your buyers by ACV, regions, tiers, and any other CRM properties. Build cohorts using different data sources on HockeyStack to find the exact buyers/prospects you are looking for.
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The real marketing ROAS shows up when you uncover the outbound deals. HockeyStack shows you which outbound deals were influenced by marketing activities, when they were influenced, and what the actual marketing impact is in these deals.
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Stop wasting time scoring leads with arbitrary points systems. We score high-intent accounts based on touch points from historical closed-won journeys, automatically, then send alerts to ABM and sales. Action crucial insights about your customers in real-time.
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Pair self-attribution with software-attribution. Make better decisions.
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
How does Andrei Zinkevich measure ABM performance and align marketing and sales with account intelligence?
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How does Gaetano DiNardi, B2B growth advisor, give content a seat at the revenue table?
How does LinkedIn ads specialist, Justin Rowe, measure LinkedIn ad campaign performance?
How does Refine Labs's Ashley Lewin measure and report on marketing performance MoM/QoQ?
Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.
increase in opportunities
increase in ROAS
increase in pipeline
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, optimize LinkedIn performance, and make strategic business decisions that fueled measurable growth.
efficiency, cutting budget 50% and hitting 100% of revenue target
increase in target market coverage
touchpoints recorded and understood in prospect journey
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
increase in content-influenced opportunities
increase in opportunities
increase in won deals
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How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
Paid ROI in the pipeline
form submission in a quarter
visitor to MQL increase with LinkedIn ads
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I don't often highlight tools I use in SaaS sales, but HockeyStack is an exception.
HockeyStack combines warm intent data and strong buying signals for your target accounts into a simple, user-friendly platform. Sure, you could manually gather raw data from Zoominfo, Hubspot, G2, Google, and LinkedIn, but that’s the old way of doing things.
As part of my morning coffee routine, I log into my dashboards while managing sequences on LinkedIn. These custom dashboards and filters highlight my top target accounts, helping me close deals faster.
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