Track all touchpoints across the buyer journey, match anonymous activity to revenue, and see beyond first/last-touch.
From impressions to website visits, from outbound emails/messages to CRM changes, HockeyStack tracks it all and shows you the whole picture.
Cohort your buyers by ACV, regions, tiers, and any other CRM properties. Build cohorts using different data sources on HockeyStack to find the exact buyers/prospects you are looking for.
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The real marketing ROAS shows up when you uncover the outbound deals. HockeyStack shows you which outbound deals were influenced by marketing activities, when they were influenced, and what the actual marketing impact is in these deals.
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Stop wasting time scoring leads with arbitrary points systems. We score high-intent accounts based on touch points from historical closed-won journeys, automatically, then send alerts to ABM and sales. Action crucial insights about your customers in real-time.
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HockeyStack is the only tool that enables you to understand your buyer journey not only from the first impression to revenue but also in reverse, from revenue backwards. This allows you to easily identify how much various activities impacted your funnel. Click here to learn more.
Pair self-attribution with software-attribution. Make better decisions.
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
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Find out how Cognism's marketing team leverages HockeyStack to pinpoint effective strategies and optimize their inbound pipeline towards efficient growth.
Return on ad spend in paid social
Increase in spend:pipeline ROI
saved every month from manual reporting
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Paid ROI in the pipeline
form submission in a quarter
visitor to MQL increase with LinkedIn ads
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Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
increase in content-influenced opportunities
increase in opportunities
increase in won deals
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