The entire buyer journey from the first impression to closed-won.

Track all touchpoints across the buyer journey, match anonymous activity to revenue, and see beyond first/last-touch.

Trusted by GTM teams around the world
Track all marketing and sales touchpoints

Whether it's one deal or multiple deals, you can easily see the entire buying committee's website actions, engagement levels, and ad interactions.

Reverse engineer your funnel

HockeyStack is the only tool that enables you to understand your buyer journey not only from the first impression to revenue but also in reverse, from revenue backwards. This allows you to easily identify how much various activities impacted your funnel.

Find the exact buyers you’re looking for

Cohort your buyers by ACV, regions, tiers, and any other CRM properties. Build cohorts using different data sources on HockeyStack to find the exact buyers/prospects you are looking for.

Understand the marketing influence in outbound deals

The real marketing ROAS shows up when you uncover the outbound deals. HockeyStack shows you which outbound deals were influenced by marketing activities, when they were influenced, and what the actual marketing impact is in these deals.

Score and automate intent

Stop wasting time scoring leads with arbitrary points systems. We score high-intent accounts based on touch points from historical closed-won journeys, automatically, then send alerts to ABM and sales. Action crucial insights about your customers in real-time.

What’s possible?

Pair self-attribution with software-attribution. Make better decisions.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

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What’s possible?
Andrei Zinkevich's ABM Reporting Board

How does Andrei Zinkevich measure ABM performance and align marketing and sales with account intelligence?

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Gaetano DiNardi's Blog Vitals Dashboard

How does Gaetano DiNardi, B2B growth advisor, give content a seat at the revenue table?

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Justin Rowe's Linkedin Ads Dashboard

How does LinkedIn ads specialist, Justin Rowe, measure LinkedIn ad campaign performance?

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Ashley Lewin's Inbound Reporting Dashboard

How does Refine Labs's Ashley Lewin measure and report on marketing performance MoM/QoQ?

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Maximizing the Pipeline ROI with HockeyStack

Find out how Cognism's marketing team leverages HockeyStack to pinpoint effective strategies and optimize their inbound pipeline towards efficient growth.

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Return on ad spend in paid social


Increase in spend:pipeline ROI

3 days

saved every month from manual reporting

“HockeyStack's integration with my entire tech stack has been a game-changer. The amount of insights you get is unmatched. It basically shows your funnel in another perspective.”
Canberk Beker
Ex-Group Head of Paid at Cognism
Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

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Paid ROI in the pipeline


form submission in a quarter


visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Anand Nambiar
Head of Demand Gen, Marketing & MarkOps
How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

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increase in content-influenced opportunities


increase in opportunities


increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
Levi Olmstead
Associate Director, Content Marketing
See HockeyStack in action.
Play with the interactive demo
Too good to be true?
See the live demo.