Identification / Uncover

Deanonymize your website traffic.

Prioritize your outreach by reaching out to the right people, at the right time, with the right context. 

Trusted by GTM teams around the world
Company-level identification

See which companies are visiting your website and which pages they are on in real-time. You can use HockeyStack to uncover your website traffic and/or sync your other tools that uncover your traffic.

Contact-level identification

If company-level identification isn’t enough, HockeyStack also uncovers who is visiting your website on the contact-level. This allows your sales reps to not only see the company but also understand which specific individuals from that company are on which page. *Only available in the US.

Get notified when they are here

If your target persona from your target accounts are on the website, HockeyStack notifies you real-time on Slack and shows you which page they are on so that you can reach out to them right away.

What’s possible?

Pair self-attribution with software-attribution. Make better decisions.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

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What’s possible?
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TEMPLATE LIBRARY
How shifting from Bizible to HockeyStack changed Planful's marketing team

Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.

Go to case study

35%

increase in opportunities

17%

increase in ROAS

41%

increase in pipeline

"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."
Rowan Tonkin
Chief Marketing Officer
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, optimize LinkedIn performance, and make strategic business decisions that fueled measurable growth.

Go to case study

2x

efficiency, cutting budget 50% and hitting 100% of revenue target

900%

increase in target market coverage

250x

touchpoints recorded and understood in prospect journey

“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
Chris Wood
Director of Demand Generation
How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

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2x

increase in content-influenced opportunities

15%

increase in opportunities

32%

increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
Levi Olmstead
Associate Director, Content Marketing
Oneflow doubles visitor to MQL rate using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

Go to case study

6.5x

Paid ROI in the pipeline

2x

form submission in a quarter

2x

visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Anand Nambiar
Head of Demand Gen, Marketing & MarkOps

I don't often highlight tools I use in SaaS sales, but HockeyStack is an exception.

HockeyStack combines warm intent data and strong buying signals for your target accounts into a simple, user-friendly platform. Sure, you could manually gather raw data from Zoominfo, Hubspot, G2, Google, and LinkedIn, but that’s the old way of doing things.

As part of my morning coffee routine, I log into my dashboards while managing sequences on LinkedIn. These custom dashboards and filters highlight my top target accounts, helping me close deals faster.

Marty Goldman, Regional Sales Manager
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