HockeyStack connects with your entire tech stack and website to reveal what’s driving pipeline. All with multi touch attribution models, forecasting, incrementally testing, and marketing mix modeling.
HockeyStack visualizes the entire buyer journey from the first impression to closed won. You can filter by industry, account tiers, company size, and any other filter you need to see the companies you want to see.
You can use multi-touch attribution to measure the revenue influence of each page, paid media, blog post, video, webinar, e-book, case study, whitepaper, and any other content you have on your website.
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HockeyStack measures the pipeline influence of all channels and allows you to build any type of dashboard with no code with data flowing from all your platforms. Get answers to all your questions, optimize with data, and drive more pipeline.
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If you have a large brand and media spend, marketing mix modeling can help you understand the influence of different channels, online and offline, on your pipeline with core metrics, like impressions and spend. HockeyStack offers MMM models in the enterprise plan.
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HockeyStack uses historical data to forecast your performance marketing and give budget optimization recommendations based on your pipeline goals and quarterly budget.
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HockeyStack’s lift reports measures how much a channel or a campaign increases the baseline conversion rate with hold-out groups so that you know where to focus on.
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Pair self-attribution with software-attribution. Make better decisions.
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
Important historical website data from Big Query or a data warehouse
Store website data forever, without data retention limits
Track website activity across subdomains in a single account
Track and measure more accurately by sampling your entire dataset, not a subsection of it.
Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.
increase in opportunities
increase in ROAS
increase in pipeline
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, optimize LinkedIn performance, and make strategic business decisions that fueled measurable growth.
efficiency, cutting budget 50% and hitting 100% of revenue target
increase in target market coverage
touchpoints recorded and understood in prospect journey
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
increase in content-influenced opportunities
increase in opportunities
increase in won deals
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How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
Paid ROI in the pipeline
form submission in a quarter
visitor to MQL increase with LinkedIn ads
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I don't often highlight tools I use in SaaS sales, but HockeyStack is an exception.
HockeyStack combines warm intent data and strong buying signals for your target accounts into a simple, user-friendly platform. Sure, you could manually gather raw data from Zoominfo, Hubspot, G2, Google, and LinkedIn, but that’s the old way of doing things.
As part of my morning coffee routine, I log into my dashboards while managing sequences on LinkedIn. These custom dashboards and filters highlight my top target accounts, helping me close deals faster.
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