Double down on pipeline-generating campaigns.

HockeyStack connects with your entire tech stack and website to reveal what’s driving pipeline. All with multi touch attribution models, forecasting, incrementally testing, and marketing mix modeling.

Trusted by GTM teams around the world
View the entire buyer journey

HockeyStack visualizes the entire buyer journey from the first impression to closed won. You can filter by industry, account tiers, company size, and any other filter you need to see the companies you want to see.

Use attribution to measure pipeline influence

You can use multi-touch attribution to measure the revenue influence of each page, paid media, blog post, video, webinar, e-book, case study, whitepaper, and any other content you have on your website.

Measure performance for all channels

HockeyStack measures the pipeline influence of all channels and allows you to build any type of dashboard with no code with data flowing from all your platforms. Get answers to all your questions, optimize with data, and drive more pipeline.

Use Marketing Mix Modeling for large brand and media investments

If you have a large brand and media spend, marketing mix modeling can help you understand the influence of different channels, online and offline, on your pipeline with core metrics, like impressions and spend. HockeyStack offers MMM models in the enterprise plan.

Forecasting and budget optimization

HockeyStack uses historical data to forecast your performance marketing and give budget optimization recommendations based on your pipeline goals and quarterly budget.

Measure the incremental influence of campaigns and channels

HockeyStack’s lift reports measures how much a channel or a campaign increases the baseline conversion rate with hold-out groups so that you know where to focus on.

What’s possible?

Pair self-attribution with software-attribution. Make better decisions.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.


Historical data import

Important historical website data from Big Query or a data warehouse

Unlimited data retention

Store website data forever, without data retention limits 

Subdomain tracking

Track website activity across subdomains in a single account

No data sampling

Track and measure more accurately by sampling your entire dataset, not a subsection of it.

What’s possible?
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Maximizing the Pipeline ROI with HockeyStack

Find out how Cognism's marketing team leverages HockeyStack to pinpoint effective strategies and optimize their inbound pipeline towards efficient growth.

Go to case study


Return on ad spend in paid social


Increase in spend:pipeline ROI

3 days

saved every month from manual reporting

“HockeyStack's integration with my entire tech stack has been a game-changer. The amount of insights you get is unmatched. It basically shows your funnel in another perspective.”
Canberk Beker
Ex-Group Head of Paid at Cognism
Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

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Paid ROI in the pipeline


form submission in a quarter


visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Anand Nambiar
Head of Demand Gen, Marketing & MarkOps
How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

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increase in content-influenced opportunities


increase in opportunities


increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
Levi Olmstead
Associate Director, Content Marketing
See HockeyStack in action.
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