Sync marketing and sales touchpoints based on the activity of accounts and buying committee, build target account lists based on engagement metrics and intent data.
See the target account list penetration, top accounts by engagement and intent scores, sales engagement metrics in one place.
HockeyStack uses website engagement, first and third-party intent, platform metrics, firmographics, and historical buyer journey data to score your accounts.
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See journeys of your target accounts both on the company and contact levels, leverage the insight map of the buying committee to understand how to build a multithreaded approach.
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Sync key metrics and engagement at both the account and user levels with your CRM, ensuring the entire team has visibility.
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Pair self-attribution with software-attribution. Make better decisions.
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
Which activity from sales reps, and how much of it, leads to higher win rates and more pipeline generation?
How does Andrei Zinkevich measure ABM performance and align marketing and sales with account intelligence?
Which activity from sales reps, and how much of it, leads to higher win rates and more pipeline generation?
Find out how Cognism's marketing team leverages HockeyStack to pinpoint effective strategies and optimize their inbound pipeline towards efficient growth.
Return on ad spend in paid social
Increase in spend:pipeline ROI
saved every month from manual reporting
How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
Paid ROI in the pipeline
form submission in a quarter
visitor to MQL increase with LinkedIn ads
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Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
increase in content-influenced opportunities
increase in opportunities
increase in won deals
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