Analytics built for B2B SaaS.

GA4 and other website analytics platforms show you what happens on your website. HockeyStack shows you who did, which company they work for, what influenced them.

Trusted by GTM teams around the world
Tie website activity to users and companies

Whereas GA4 and other analytics platforms tell you what happens on your website, HockeyStack doesn't just show you what's happening on your website; it shows you the full journey and touchpoints, even if they haven't converted yet.

Understand the revenue contribution of every webpage

Multi-touch attribution and incrementality reports reveal the revenue influence of each page, blog, video, webinar, ebook, case study, whitepaper, and any other content on your website. They also identify which content causes bounce and assess the negative or positive impact of content in the buyer's journey.

See everything in real time

HockeyStack integrates with Slack, allowing you to get notifications whenever your target accounts or personas visit your website, takes specific actions, or visits specific pages.

Sync everything with your CRM

Sync key metrics and engagement at both the account and user levels with your CRM, ensuring the entire team has visibility.

What’s possible?

Pair self-attribution with software-attribution. Make better decisions.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.


Historical data import

Important historical website data from Big Query or a data warehouse

Unlimited data retention

Store website data forever, without data retention limits 

Subdomain tracking

Track website activity across subdomains in a single account

No data sampling

Track and measure more accurately by sampling your entire dataset, not just a subsection

What’s possible?
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Maximizing the Pipeline ROI with HockeyStack

Find out how Cognism's marketing team leverages HockeyStack to pinpoint effective strategies and optimize their inbound pipeline towards efficient growth.

Go to case study


Return on ad spend in paid social


Increase in spend:pipeline ROI

3 days

saved every month from manual reporting

“HockeyStack's integration with my entire tech stack has been a game-changer. The amount of insights you get is unmatched. It basically shows your funnel in another perspective.”
Canberk Beker
Ex-Group Head of Paid at Cognism
Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

Go to case study


Paid ROI in the pipeline


form submission in a quarter


visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Anand Nambiar
Head of Demand Gen, Marketing & MarkOps
How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

Go to case study


increase in content-influenced opportunities


increase in opportunities


increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
Levi Olmstead
Associate Director, Content Marketing
See HockeyStack in action.
Play with the interactive demo
Too good to be true?
See the live demo.