WEBSITE ANALYTICS

Analytics built for B2B SaaS.

GA4 and other website analytics platforms show you what happens on your website. HockeyStack shows you who did, which company they work for, what influenced them.

Trusted by GTM teams around the world
Tie website activity to users and companies

Whereas GA4 and other analytics platforms tell you what happens on your website, HockeyStack doesn't just show you what's happening on your website; it shows you the full journey and touchpoints, even if they haven't converted yet.

Understand the revenue contribution of every webpage

Multi-touch attribution and incrementality reports reveal the revenue influence of each page, blog, video, webinar, ebook, case study, whitepaper, and any other content on your website. They also identify which content causes bounce and assess the negative or positive impact of content in the buyer's journey.

See everything in real time

HockeyStack integrates with Slack, allowing you to get notifications whenever your target accounts or personas visit your website, takes specific actions, or visits specific pages.

Sync everything with your CRM

Sync key metrics and engagement at both the account and user levels with your CRM, ensuring the entire team has visibility.

What’s possible?

Pair self-attribution with software-attribution. Make better decisions.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

Features

Historical data import

Important historical website data from Big Query or a data warehouse

Unlimited data retention

Store website data forever, without data retention limits 

Subdomain tracking

Track website activity across subdomains in a single account

No data sampling

Track and measure more accurately by sampling your entire dataset, not just a subsection

What’s possible?
No items found.
TEMPLATE LIBRARY
How shifting from Bizible to HockeyStack changed Planful's marketing team

Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.

Go to case study

35%

increase in opportunities

17%

increase in ROAS

41%

increase in pipeline

"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."
Rowan Tonkin
Chief Marketing Officer
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, optimize LinkedIn performance, and make strategic business decisions that fueled measurable growth.

Go to case study

2x

efficiency, cutting budget 50% and hitting 100% of revenue target

900%

increase in target market coverage

250x

touchpoints recorded and understood in prospect journey

“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
Chris Wood
Director of Demand Generation
How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

Go to case study

2x

increase in content-influenced opportunities

15%

increase in opportunities

32%

increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
Levi Olmstead
Associate Director, Content Marketing
Oneflow doubles visitor to MQL rate using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

Go to case study

6.5x

Paid ROI in the pipeline

2x

form submission in a quarter

2x

visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Anand Nambiar
Head of Demand Gen, Marketing & MarkOps

I don't often highlight tools I use in SaaS sales, but HockeyStack is an exception.

HockeyStack combines warm intent data and strong buying signals for your target accounts into a simple, user-friendly platform. Sure, you could manually gather raw data from Zoominfo, Hubspot, G2, Google, and LinkedIn, but that’s the old way of doing things.

As part of my morning coffee routine, I log into my dashboards while managing sequences on LinkedIn. These custom dashboards and filters highlight my top target accounts, helping me close deals faster.

Marty Goldman, Regional Sales Manager
See HockeyStack in action.
Play with the interactive demo
Too good to be true?
See the live demo.