GA4 and other website analytics platforms show you what happens on your website. HockeyStack shows you who did, which company they work for, what influenced them.
Whereas GA4 and other analytics platforms tell you what happens on your website, HockeyStack doesn't just show you what's happening on your website; it shows you the full journey and touchpoints, even if they haven't converted yet.
Multi-touch attribution and incrementality reports reveal the revenue influence of each page, blog, video, webinar, ebook, case study, whitepaper, and any other content on your website. They also identify which content causes bounce and assess the negative or positive impact of content in the buyer's journey.
.png)
HockeyStack integrates with Slack, allowing you to get notifications whenever your target accounts or personas visit your website, takes specific actions, or visits specific pages.
.png)
Sync key metrics and engagement at both the account and user levels with your CRM, ensuring the entire team has visibility.
.png)
Pair self-attribution with software-attribution. Make better decisions.
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.
Important historical website data from Big Query or a data warehouse
Store website data forever, without data retention limits
Track website activity across subdomains in a single account
Track and measure more accurately by sampling your entire dataset, not just a subsection
Find out how Cognism's marketing team leverages HockeyStack to pinpoint effective strategies and optimize their inbound pipeline towards efficient growth.
Return on ad spend in paid social
Increase in spend:pipeline ROI
saved every month from manual reporting
How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics
Paid ROI in the pipeline
form submission in a quarter
visitor to MQL increase with LinkedIn ads
.png)
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.
increase in content-influenced opportunities
increase in opportunities
increase in won deals
.png)
.svg)