GTM Intelligence That Actually Converts
Turn Sales and Marketing Data Into Insights, Plans and Actions.
“We consolidated three internal meetings into one comprehensive performance and collaboration meeting, thanks to HockeyStack’s unified reporting. From the CEO down, everyone was impressed — the clarity in our funnel numbers allowed us to restructure our nurture program.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”
“We’re doing very, very innovative things with HockeyStack… understanding the campaigns and touchpoints that accelerate deals at each stage.” Bruno Bertini, CMO @ 8x8
"I didn’t want leads—I wanted pipeline. With HockeyStack, I can finally see which programs are actually driving revenue, not just form fills. What used to take hours in Excel now takes five minutes—and the insights are 10x better." Justin Brock, VP of Demand Generation
Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.
"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."
Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
“HockeyStack Account Intelligence, combined with n8n’s workflows, brings together structured and unstructured data to surface user journey insights—all in one place. This makes it simple to integrate these insights into our processes and recommend the best next steps for our sales team.” — Anne-Charlotte Chauvet, Head of Revenue Operations @ n8n
“I think Odin is kind of like the analyst I wish I had on the team. I can just sit, have coffee, and really see at a 360-degree level what’s working and what’s not working. It’s been a game-changer.” — Mario Moscatiello, Head of Growth @ Airbyte
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AI Initiatives in GTM fail because of the underlying data.
Atlas is HockeyStack’s data foundation that ingests, unifies, and actions your GTM data across marketing and sales.
Action Layer
Now, you can make decisions and take action on your GTM data directly through the Dashboard UI, AI Agents, or our automated GTM Workflows.
Data Categorization and Governance
Your business context and definitions are applied to the cleaned data. For example: How do you define funnel stages? What filters matter for your analysis?
Deduplication + Identity Resolution
Atlas matches and merges identities from different sources and buckets them into building blocks: person, company, action and metadata
Data Acquisition
Atlas ingests raw, complete, structured and unstructured data from every data source (CRM, MAP, Ad Platforms, Website activity, Data Warehouse)
Solutions for
How We Helped B2B Leaders Around the World
Switch to HockeyStack
Kick off by connecting your website and data sources.
Within 24 hours, the GTM team can analyze data with AI Agent Odin, and access pre-built dashboards surfacing funnel performance.
Ready, Set, Go: Your Questions Answered Instantly
Sales leaders can use scoring to identify high-intent accounts and access their first Account Plans, enriched with web signals and CRM context.
Scale: Loop in your teammates for your first Workflow
HockeyStack is officially launched! Build your first AI workflow – sales and marketing alignment has never looked better.
Now, all your GTM data is flowing through HockeyStack.
Your GTM data is live in HockeyStack. You’re tracking conversions, and the sales team is getting daily insights from AI agent Nova. We’ll stay close to keep adoption seamless.
Frequently asked questions
Ready to See HockeyStack in Action?
HockeyStack turns all of your online and offline GTM data into visual buyer journeys and dashboards, AI-powered recommendations, and the industry’s best-performing account and lead scoring.
