The Command Center™
for B2B Revenue Teams

HockeyStack enables marketing teams to drive pipeline efficiently and sales teams to close deals faster with modern attribution, holistic buyer journeys, and account insights.

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Trusted by hundreds of revenue teams

Qualified pipeline

ROAS

Conversion rate

See HockeyStack in action.

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Meet Modern Attribution That Drives Revenue

Department-level attribution and analytics don’t tell the whole story. It’s not about who gets the credit; it’s about what drives the growth more efficiently. HockeyStack helps you focus on the things that matter the most - growth.

Unified Marketing & Sales Analytics

See the impact of online and offline marketing activities alongside sales and outbound touchpoints, and identify what drives revenue with modern attribution, machine learning & marketing mix models.

Sales Intelligence

Identify anonymous website visitors and accounts, build target account lists using signals, first- and third-party intent, track account activities with buyer journeys, and get real-time alerts.

Executive & Board Overview

High-level overview dashboards to monitor key metrics company-wide and within teams, pinpoint issues, uncover opportunities, and forecast easily.

Account Insights

See the timeline of your accounts, deals and prospects from the first impression to closed won with online/offline marketing touchpoints and sales engagement.

Forecasting & Budgeting

Simulate new scenarios, get budget recommendations, and forecast performance based on your own goals with machine learning and marketing mix modeling.

ABM / ABX

Build audience and account lists for ad platforms with first and third-party intent data, run ads on display networks, monitor engagement metrics, and directly sync this data with your CRM.

How shifting from Bizible to HockeyStack changed Planful's marketing team

Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.

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35%

increase in opportunities

17%

increase in ROAS

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41%

increase in pipeline

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"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."

Rowan Tonkin

Chief Marketing Officer

How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half

Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, optimize LinkedIn performance, and make strategic business decisions that fueled measurable growth.

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2x

efficiency, cutting budget 50% and hitting 100% of revenue target

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900%

increase in target market coverage

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250x

touchpoints recorded and understood in prospect journey

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“HockeyStack is allowing us to understand trends over time and also predict where to go next.”

Chris Wood

Director of Demand Generation

How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

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2x

increase in content-influenced opportunities

15%

increase in opportunities

32%

increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”

Levi Olmstead

Associate Director, Content Marketing

Oneflow doubles visitor to MQL rate using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

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6.5x

Paid ROI in the pipeline

2x

form submission in a quarter

2x

visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”

Anand Nambiar

Head of Demand Gen, Marketing & MarkOps

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WHY HOCKEYSTACK

How ActiveCampaign Saved Millions of Dollars with HockeyStack

Chris Wood, Director of Growth at ActiveCampaign, shares how HockeyStack empowered helped their team save Millions, optimize LinkedIn performance, and make strategic business decisions that allowed them to hit all revenue targets with half the spend.

Visibility for the entire revenue team

Marketing Ops

Demand Gen

Marketing Leaders

Performance Marketing

Content Team

Sales Reps

Sales Leaders

“Every once in a while you see a company and know it will be the next big thing. That’s HockeyStack for me”

Peep Laja, Founder & CEO at Wynter

No-code & Easy implementation

No technical knowledge required. Dedicated CSM support during and after implementation. Average time to value is 45 days

Seamless Integrations

One-click integrations with your entire tech stack, ad platforms, and data warehouses.

Enterprise-ready

Built for GTM teams with complex systems and diverse needs. 99% uptime, SOC 2 certified, SAML SSO, audit logs.

Trust & compliance

GDPR and CCPA compliant. Data stored in Germany (EU compliant). Cookie-less or cookie-based tracking script (your choice).

HockeyStack works with your entire tech stack.

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Trusted by B2B leaders around the world

Their words, not ours.

“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts. There’s no silver bullet to solving attribution, but for B2B, HockeyStack comes close.”

Sacha-Leo Shenkier, Senior Manager of Demand Generation

"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo. Thanks to HockeyStack's powerful analytics, we can now make informed, data-driven decisions that positively impact our bottom line."

Brittany Hilgers, Senior Marketing Operations Manager

“Our executives got more value from HockeyStack in one session than they got from Looker all year.”

Chris Wood, Director of Demand Generation

“We evaluated several vendors but chose HockeyStack for its reporting flexibility and customization and because we could get value out of it immediately. We were right. If I have a question, HockeyStack has the answer.”

Justin Brock, VP of Demand Generation

“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”

Elsa Giraudineau, Director of Demand Generation

“HockeyStack has put together a killer tool that pushes the limits of attribution for LInkedin ads better than any tool I’ve tried.”

Justin Rowe, Founder

“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”

Levi Olmstead, Director of Content Marketing

“Incredible tool on my radar in this new role: HockeyStack and team have built an incredible analytics platform!”

Talar Malakian, VP of Marketing

"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”

Chris Spellman, Sr. Demand Generation Manager

“It's the best analytical tool I have ever used, bringing our analytic game to another level.”

Gabriel Barboza, Marketing Director

“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”

Casey Hill, Sr. Growth Manager

"Would you lose any sales if you paused branded search campaigns?If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack."

Jason Widup, Founder

“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."

Cameron DeJong, Director of Marketing

“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”

Tim Davidson, Director of Marketing

“Before HockeyStack, we didn’t have visibility into what was driving revenue. We now know which campaigns are actually working, how our blog or content is influencing and all that.”

Anand Nambiar, Head of Demand Generation

“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”

Gaetano DiNardi, Growth Advisor, Gong & Nextiva

Frequently Asked Questions

Can’t find your answers here?

How long does the setup and onboarding take?

The technical implementation takes just a few minutes. The onboarding process, which includes building initial dashboards, user training, and setting goals, takes four weeks on average. Most customers see the value within the first 45 days.

Can I see a list of your integrations?

HockeyStack integrates with most CRM, ABM, marketing automation, customer support, and advertising platforms. Click here to view the complete list of integrations.

What is cookieless tracking and how does it work?

Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted.

Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.

Do I need technical knowledge to implement HockeyStack?

Absolutely not. HockeyStack is entirely no-code and requires no technical knowledge. It's designed for easy implementation by anyone.

What makes HockeyStack different?

HockeyStack is not just an attribution tool; it's specifically designed to show the holistic funnel instead of department-level analytics. It is fully customizable, and it's the only product that allows you to build literally any report you need without any code. Click here to see more about what makes us different.

Where do you store the data? How privacy-friendly is HockeyStack?

We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.