With a 9.5% rise in impressions and a 19.8% increase in touchpoints to close deals in 2024, we explore how company and deal sizes influence these shifts.

We analyzed over $10M in ad spend from more than 40 B2B SaaS to discover impact of ABM

How does email marketing affect conversions and revenue in B2B SaaS? We analyzed 21.5M emails across 152 B2B SaaS companies to find out

We analyzed Close Rates, Deal Sizes, and Churn Rates across 28 B2B SaaS companies to learn how they changed over time and to share benchmarks. This Labs report is the second part of the Spend to Revenue Report.

This is the first part of the report, analyzing the journey from spending to revenue. The next part will focus on the new business pipeline, close rates, and churn rates.

In this report, we analyzed over 150 B2B SaaS companies to assess the impact of different product offerings such as free trials, interactive demos, and sandbox environments on the buyer journey.

HockeyStack 2023 Recap is here! In this report, we explored marketing and revenue data from 2023 to share essential benchmarks and actionable strategies for maximizing their marketing ROI and revenue growth.

In this report, we analyzed data from over 70 B2B SaaS companies to explore spent, in-platform metrics, and conversion figures from LinkedIn Ads in 2023.