InfiniGrow might have made a name for itself in revenue marketing, but don’t be swayed by the brand name or its big AI promises.
Many users have voiced frustrations over sluggish report generation, rigid setup, complex data structures, a steep learning curve, and costs that can feel out of reach.
InfiniGrow’s once-lauded platform is now showing cracks and marketers are on the lookout for more reliable options that won’t slow them down.
We’ll go over the top 13 alternatives that are winning over InfiniGrow’s frustrated customers. They offer similar functionality, but they deliver it with fewer headaches.
Why Look for an Alternative to InfiniGrow?
While InfiniGrow does have a solid reputation among attribution tools, many users report specific limitations that affect its effectiveness for certain teams or goals.
Here’s a closer look at some of the most frequent issues:
Slow page loading times due to constant updates: Frequent updates are great—until they slow down your workflow. InfiniGrow’s ongoing tweaks often lead to sluggish load times and leave users waiting when they need insights fast. [See G2 Review]
The data structure and functionality are tough to understand: InfiniGrow’s complex data structure can feel overwhelming, and its functionalities aren’t always intuitive. [See G2 Review]
Occasional data inconsistencies: Users have reported data inconsistencies that can disrupt analysis. Sometimes, you may need extra time to verify and validate numbers before making decisions. [See G2 Review]
There's a learning curve for those new to attribution: For those who are new to attribution, InfiniGrow’s platform can be overwhelming, with a steep learning curve that demands time to master. [See G2 Review]
Documentation resources could be more thorough and include examples: While InfiniGrow offers educational documentation, it lacks depth and practical examples, making it harder for users to leverage the platform’s full potential right off the bat. [See G2 Review]
Key Features to Look for in an InfiniGrow Alternative
Below are the key features you should keep an eye on when searching for an alternative to InfiniGrow:
Data Integration and Management
Connectors: The tool should offer a library of connectors that integrate with your entire digital marketing and sales tech stack, from CRMs and marketing automation tools. Look for pre-built integrations with industry-standard tools like Salesforce, Marketo, HubSpot, Google Ads, and Facebook Ads.
Data transformation: An ideal platform should allow you to clean, normalize, and collect raw data into a unified format—ready for analysis. This includes automated data mapping, deduplication, and categorization, so your reports remain accurate and comparable, no matter the source.
Data governance: Look for data governance features that prioritize data quality, accuracy, and compliance. Built-in tools should support GDPR, CCPA, and other privacy regulations, with role-based access controls and audit trails that protect user data and have secure data sharing within your organization.
Attribution Modeling
Multi-touch attribution: A powerful alternative should offer more than just basic first-touch or last-touch models. Look for flexible, multi-touch attribution options like linear, time decay, U-shaped, W-shaped, and even custom models. You want to be able to accurately capture the nuances of your customer journey and assign value to every touchpoint involved in driving a conversion.
Algorithmic attribution: More advanced alternatives should have AI-powered, algorithmic attribution to dynamically assess each touchpoint’s real impact on conversions.
Customizable attribution: You should be able to create custom attribution models, especially if you have unique customer journeys and complex sales cycles. Look for platforms that can define custom attribution rules, adjust weights, and align attribution logic with your goals.
Customer Journey Mapping and Visualization
Journey mapping: A top alternative should provide a clear, end-to-end visualization of the customer journey—from the first interaction to a closed-won deal. Look for marketing tools that highlight every touchpoint and drop-off area, so you can see where prospects might be losing interest.
Interactive visualizations: Interactive dashboards and reports provide more in-depth insights into your customer journey, exploring data by segment, channel, or campaign. Your team should be able to drill down into specific details, analyze performance at a granular level, compare journeys by demographic, and assess the impact of individual campaigns on conversion paths.
Revenue Forecasting and Predictive Analytics
Revenue forecasting: Look for a platform that uses historical data combined with machine learning to predict revenue trends accurately. Effective forecasting should help you simulate various scenarios and adjust strategies proactively.
Predictive analytics: Predictive analytics tools use data to forecast outcomes like customer churn, lead conversion rates, and campaign success. The ideal tool should leverage machine learning to deliver highly accurate predictions and help your team optimize campaigns, personalize outreach, and proactively address potential issues before they impact your bottom line.
Account-Based Marketing (ABM) Support
Account identification and prioritization: Your tool should pinpoint and prioritize accounts that align with your ideal customer profile (ICP). This includes AI-driven account scoring and segmentation capabilities, so you can zero in on high-value targets.
Account-level insights: Look for platforms that provide deep, account-level insights to track engagement metrics and evaluate the success of your ABM campaigns. You should see which strategies resonate with specific accounts.
Sales and Marketing Orchestration
Shared visibility: Orchestration requires both sales and marketing teams to operate from a single view of customer data. Your software should provide a central hub where both teams can access real-time customer insights, so they can create cohesive strategies that prevent information silos.
Collaboration tools: Look for features like shared dashboards, real-time reporting, and automated alerts. With them, you can create direct communication where teams can coordinate outreach and respond to account activity as it happens.
13 InfiniGrow Competitors to Consider
InfiniGrow has been one of the leading revenue marketing platforms for years now - but it's no longer the gold standard.
Below, we'll take a look at some of the top alternatives in the market right now and break down their key features, benefits, and limitations to see how they compare.
HockeyStack is a best-in-class analytics and attribution software that’s tailored for B2B SaaS companies that want to unify marketing, revenue, sales, and product data for a unified customer journey view.
Key Features of HockeyStack
Unified data: HockeyStack brings together data from marketing, sales, and product channels into a single report, so your organization can get a comprehensive view of customer interactions and finally eliminate data silos.
Modern attribution: You can track customer journeys through sophisticated multi-touch attribution models and see which channels and campaigns actually drive revenue to refine your content marketing strategy.
Customer journey mapping: HockeyStack visualizes the entire buyer journey, from initial engagement to conversion, so teams can quickly spot key touchpoints and optimize the buyer experience.
Sales intelligence: HockeyStack analyzes website engagement and intent data to provide sales teams with actionable insights into account activities. The team can use this to prioritize high-intent leads and personalize outreach campaigns.
Account-based marketing (ABM) intelligence: Companies can monitor how target accounts engage with the business and track their intent scores. Use this to create more targeted marketing strategies that resonate with key accounts.
Forecasting and budgeting: Leverage machine learning and marketing mix modeling to simulate different scenarios and guide budget decisions. Make more informed strategic choices about where to invest.
Lift analysis: With lift analysis, users can measure the incremental impact of specific marketing activities by comparing conversion rates between groups exposed to a particular touchpoint and those who are not. You’ll better understand the true effect of each campaign and plan your resources smarter.
Real-time alerts: HockeyStack provides immediate notifications about big changes or trends in marketing metrics, so teams can respond instantly to issues or new opportunities.
Offline conversions: You can track how offline interactions like events and phone calls connect with online activities in the customer journey. Build a complete picture of your marketing workflows across both digital and traditional channels.
Odin the AI Analyst: Odin is HockeyStack's AI-powered assistant that continuously analyzes data, highlights key insights, and recommends actions to improve your performance. Odin handles complex analysis automatically, so your marketing team can make smarter decisions more quickly.
Why Do Companies Choose HockeyStack over InfiniGrow?
Focus on revenue: HockeyStack offers more than just basic marketing attribution and focuses directly on revenue optimization. It incorporates sales and product data along with marketing metrics to provide a more direct and actionable view of how various activities drive revenue. InfiniGrow, while powerful in its own right, has a broader approach that doesn’t cover as many revenue-focused details as HockeyStack.
Unified platform: With HockeyStack, companies can access all their revenue analytics in one centralized platform. This unification streamlines workflows and removes the need to jump between tools to analyze, optimize, and act on their revenue data. InfiniGrow’s more segmented approach often requires additional tools to achieve similar insights.
Ease of use: HockeyStack offers a user-friendly experience that allows for quick adoption across teams. The management platform's clear, customizable dashboards make it easy for users to analyze data without extensive training. In contrast, InfiniGrow’s interface has a steeper learning curve, which can slow down adoption and make it tough for new users to realize the platform's full potential.
More affordable: HockeyStack is an attractive choice for companies of all sizes, particularly startups and fast-growing businesses. With flexible pricing options, the software makes it easier for businesses to access powerful revenue analytics tools without stretching their budgets. InfiniGrow’s pricing is on the higher end, so it may not be the best fit for smaller companies or those looking for a more budget-friendly solution.
HockeyStack provides a more comprehensive and unified approach to revenue analytics compared to InfiniGrow, with a specific focus on revenue optimization for B2B SaaS companies.
Its ease of use, affordability, and strong customer support make it a superior alternative, especially for those who find InfiniGrow's complexity and learning curve daunting.
Examples of what real-world users are saying about HockeyStack
The most helpful thing about HockeyStack is that if you're crafty with your CRM and other third-party tools, you can plug them all in seamlessly to see your whole GTM department's performance in one place. [*]
HockeyStack changes the game. I cannot recommend this product and team enough. I believe the choice is clear for anyone in the B2B space. [*]
Attribution modeling in the platform is simply fantastic and the project management platform allows marketers to showcase the value-add of marketing activity. [*]
HockeyStack is a very flexible tool - every single touchpoint or definition can be tailored so that it fits our business needs. [*]
HockeyStack paints a much better strategic picture when it comes to understanding the impact of all our marketing efforts and their connection to revenue. Not only does it help us understand what's working, it enables us to make quicker data-driven decisions to scale quicker. [*]
What real customers are saying about HockeyStack
ActiveCampaign used HockeyStack to cut the advertising budget by 50% and still hit monthly revenue goals, tie LinkedIn impressions to revenue, and move from first-touch reporting to a journey-based multi-touch attribution. [Read Full Case Study]
OneFlow achieved a 6.5x paid ROI in the pipeline, doubled their form submissions in a quarter, and doubled their visitor-to-MQQL ratio from LinkedIn Ads. [Read Full Case Study]
Planful used HockeyStack to get a better understanding of customer interactions across channels, make better decisions on campaign optimization, and streamline their reporting process. [Read Full Case Study]
2. Tableau
Tableau is one of the most popular data visualization and business intelligence platforms in the market, and it helps marketers see, understand, and interpret data easily with shareable dashboards and visual reports.
The platform connects to a wide range of data sources, including spreadsheets, databases, cloud services, and big data sources, so businesses can compile data for comprehensive analysis.
Key features
Intuitive visual interface: You can create visualizations with simple drag-and-drop actions - no coding needed. This makes it perfect for both technical and non-technical team members.
Wide range of visualizations: From basic bar charts and scatter plots to detailed maps and everything in between, you'll find the right way to present your data.
Real-time dashboards: Your dashboards are updated in real-time automatically, so you always have the latest insights at your fingertips.
Data connectivity: Connect to pretty much any data source - databases, spreadsheets, cloud services, or big data analytics platforms, so everything works seamlessly together.
Data blending: Users can combine data from different sources, even when they have varying structures, which helps spot correlations that you might miss otherwise.
Advanced analytics with AI integration: Tableau integrates artificial intelligence-driven analytics, such as natural language processing and predictive modeling, so users can ask questions in plain language and receive insights, making complex analysis more accessible.
What are some limitations of Tableau?
Administering and managing dashboards can be highly confusing: Managing multiple dashboards and user permissions in Tableau can become complicated, especially for larger teams. It often requires advanced knowledge of the platform, which new users lack. [See G2 Review]
Apple device performance issues: If you're using an Apple device, you might notice Tableau running a bit slower, especially with big datasets. Load times can drag and there's occasional lag that further slows things down. [See G2 Review]
Support could be better: Getting help when you need it isn't always easy. Users often report waiting too long for responses from customer service, which is frustrating when you're stuck on an important analysis. [See G2 Review]
3. HubSpot Marketing Hub
HubSpot Marketing Hub is an all-inclusive marketing automation platform that offers a suite of tools for users to create and manage marketing campaigns across channels – including email, social media, and websites.
Key functionalities include email marketing, social media management, SEO optimization, and analytics, all integrated within a single platform.
Key features
Email marketing: Create and personalize email campaigns with an intuitive drag-and-drop editor and track performance metrics like open rates, click-throughs, and engagement. There are also built-in A/B testing and automation options.
Marketing automation: You can set up sophisticated workflows to automate lead nurturing and customer engagement through email, SMS, and in-app messaging. With triggers, conditions, and actions, you can seamlessly guide leads through the funnel.
Lead management: You can organize and score leads in one centralized CRM, which makes it easy to prioritize high-quality prospects. By segmenting contacts based on behaviors, demographics, or lifecycle stages, you can target your outreach more accurately and increase conversion rates.
Analytics and reporting: See how your campaigns are performing across channels with custom dashboards that update in real-time. Track everything from website traffic to ROI, helping you make smarter decisions about your marketing.
Social media management: Schedule, publish, and monitor posts across multiple social platforms directly within HubSpot. The social inbox feature helps prioritize interactions, so you can respond quickly to customer questions and engage with high-priority followers.
Content management system (CMS): You can create and update your website with HubSpot's SEO-friendly CMS. Use built-in tools to track performance, customize designs, and deliver personalized content to your visitors.
Ad management: Run ads on Google, Facebook, and LinkedIn using your CRM data to target the right audiences. Monitor performance in real-time and see exactly which campaigns bring in leads, helping you spend your budget more effectively.
What are some limitations of HubSpot Marketing Hub?
Not suitable for small businesses: HubSpot Marketing Hub’s comprehensive feature set may be too complex and costly for small businesses, which often don’t need advanced marketing automation tools. For these users, the platform can feel overwhelming and less suited to simpler marketing needs. [See G2 Review]
Data isn't always accurate and it's complex to manage: Some users find data reporting in HubSpot inconsistent and that it’s difficult to rely on for precise marketing decisions. Managing data across various tools and integrations can add to the difficulty, especially for those without a dedicated data team. [See G2 Review]
The user interface is clunky and slow: HubSpot’s interface, while feature-rich, can feel sluggish and cluttered, and leads to slower workflows. Navigating between tools and accessing key functions can sometimes feel impossible. [See G2 Review]
Too expensive compared to alternatives: HubSpot Marketing Hub is on the pricier side, especially when compared to other marketing platforms with similar features. For many businesses, the cost may outweigh the benefits, particularly if they’re not fully using its advanced capabilities. [See G2 Review]
It provides tools for lead generation, nurturing, and scoring, as well as email marketing and campaign reporting, all integrated within the main Salesforce ecosystem.
Key features
Lead scoring and grading: Companies can rate and prioritize leads automatically based on how they engage with you and how well they match your ideal customer. This helps your sales team focus their time on the leads most likely to buy.
Engagement studio: You can map out marketing journeys with an easy drag-and-drop tool. Adjust your campaigns on the fly and create smart workflows that send the right content to leads when they're most likely to respond.
Einstein behavior scoring: You can use AI to analyze how prospects interact with you and predict which ones are closest to making a purchase.
B2B marketing analytics: Track your campaign results and ROI through custom dashboards and reports. You can also use visual data tools to spot trends and measure impact, helping you make smarter marketing decisions.
Salesforce CRM integration: You can seamlessly connect with Salesforce CRM to unify sales and marketing data, and create a holistic view of customer interactions. Teams can use this data to synchronize efforts, personalize outreach, and accelerate the sales cycle.
Dynamic content: Companies can customize emails and landing pages by dynamically changing messaging based on prospect data, behaviors, and preferences. Show different messages to different people based on what you know about them.
Lead nurturing: Keep leads engaged through automated email campaigns that adapt to where they are in the buying process. Stay in touch with consistent, relevant messages until they're ready to make a decision.
What are some limitations of Salesforce Marketing Cloud Account Engagement?
The lifecycle reporting is unreliable and often inaccurate: Many users experience issues with lifecycle reporting because it sometimes produces inconsistent data and fails to track leads accurately across stages. [See G2 Review]
Prospect list-building rules work differently than Salesforce CRM: The list-building rules in Marketing Cloud Account Engagement don't align perfectly with those in Salesforce CRM, which can create inconsistencies in data segmentation. This difference can confuse teams using both tools and may require extra effort to maintain alignment. [See G2 Review]
"Help" articles haven't been updated in years: The support documentation, including help articles, has not been regularly updated and users say there’s a lot of outdated or irrelevant information. [See G2 Review]
5. Adobe Marketo Measure (Formerly Bizible)
Adobe Marketo Measure, formerly known as Bizible, is a B2B marketing attribution software that marketers can use to assess the impact of their campaigns, channels, and content on pipeline development, revenue generation, and ROI.
Key features
Multi-touch attribution models: You can see how different marketing touchpoints influence sales using various attribution models - from first contact through the full customer journey. Choose from standard models or create your own to match how you measure success.
Comprehensive data integration: Connect data from your CRM (like Salesforce or Microsoft Dynamics) and other tools into one clear view of your marketing performance.
Real-time reporting and dashboards: The platform monitors your marketing results through live dashboards and reports, helping you make quick decisions and adjust campaigns when needed.
Advanced analytics and AI capabilities: Companies can use AI-powered insights to understand campaign performance better, spot upcoming trends, and get more from your marketing budget.
Customizable attribution models: You can build attribution models that fit your specific business and customer journey to get a more accurate picture of which marketing efforts work best.
Integration with Adobe Experience Cloud: The platform connects smoothly with other Adobe Experience Cloud tools to create more effective cross-channel marketing campaigns.
What are some limitations of Adobe Marketo Measure (Bizible)?
You need multiple reports to see the full picture: The tool often requires users to run multiple reports to capture all relevant insights. This fragmented reporting approach can complicate data analysis and slow down decision-making. [See G2 Review]
Users occasionally have to manually import new customers, which complicates UTM tracking: When new customer data isn't automatically integrated, users may have to manually upload information, which can disrupt UTM tracking accuracy. [See G2 Review]
The support team doesn't always have adequate answers: Some users report that the tool’s support team lacks in-depth knowledge and that they don’t always have the right solutions to complex issues. [See G2 Review]
Supermetrics is another popular data integration platform that helps companies collect and analyze marketing data from different campaigns.
It connects with over 150 marketing and sales platforms—including Facebook Ads, Google Analytics, LinkedIn Ads, and TikTok Ads—and consolidates this data into preferred analytics tools such as Google Sheets, Excel, Power BI, and data warehouses like BigQuery.
Key features
Seamless data transfers to various destinations: Move your data easily into tools like Google Sheets, Excel, Looker Studio, or data warehouses like BigQuery and Snowflake for reporting and analysis.
Extensive data source integration: Supermetrics connects with over 150 marketing and sales platforms, including Facebook Ads, Mailchimp, Google Analytics, and HubSpot, so users can consolidate data from multiple sources into a single dashboard.
Automated data refreshes: Users can schedule automatic data updates to make sure that reports and dashboards always reflect the most current information without manual intervention.
Customizable data queries: Supermetrics lets you create custom queries to extract specific metrics and dimensions, providing precise control over the data retrieved for analysis.
Data blending and transformation: You can combine and adjust data from different sources using features like data blending and custom fields to get more complete insights.
User-friendly interface: Set up data connections and build reports through an easy-to-use interface - no deep technical knowledge needed.
Robust customer support and resources: Get help when you need it through detailed guides, tutorials, and responsive customer support.
What are some limitations of Supermetrics?
Dealing with the sales account management team can be frustrating: Some users report issues with Supermetrics’ sales team, with constant email bombarding and sales pitches. [See G2 Review]
Occasional connectivity issues for sheets: Supermetrics users occasionally experience data connection drops, especially in Google Sheets, which can disrupt automated data refreshes and require manual intervention. [See G2 Review]
The pricing is high for what you get: Supermetrics’ pricing may feel steep, particularly for smaller businesses or those that only need basic functionality. Users find it hard to justify the cost compared to other tools that offer similar features at a lower price point. [See G2 Review]
7. Terminus ABM Platform
Terminus is an all-in-one ABM (Account-Based Marketing) platform that helps B2B teams engage and measure interactions with their most valuable accounts throughout the entire customer lifecycle.
Key features
Prospect engine: Find and score potential customers using smart data that's checked by real people - even discovering prospects who aren't in your CRM yet.
Data studio: Acts as an embedded Customer Data Platform (CDP) that consolidates first-party CRM data with firmographic, behavioral, engagement, intent, psychographic, and relationship data to provide a holistic view of target accounts.
Engagement Channels: Connect with accounts through various channels like targeted ads, email signatures, chat, and personalized web content. Teams can create a consistent experience that keeps accounts engaged and builds your pipeline.
Measurement studio: You can track how well your marketing efforts are working through easy-to-use analytics. From specific campaign results to high-level dashboards, see how your activities impact pipeline and revenue throughout the customer journey.
Sales activation tools: The platform provides sales teams with actionable insights and engagement data directly within their CRM, which helps with timely and personalized interactions with target accounts.
What are some limitations of Terminus ABM Platform?
Frustrating customer support service: Users sometimes find Terminus’s customer support unresponsive or slow to resolve issues. [See G2 Review]
Huge learning curve, despite educational resources: Terminus offers educational materials, but the platform’s extensive features and complex interface can still be overwhelming, especially for new users. [See G2 Review]
Some functions require multiple pages and searches to accomplish the task: Certain actions within Terminus involve going through several pages, which tends to be time-consuming. [See G2 Review]
8. Dreamdata
Dreamdata is a B2B revenue attribution program that consolidates, cleans, and analyzes revenue-related data to provide transparent, actionable insights into what drives conversions.
The platform connects data from various sources—such as CRM systems, marketing automation tools, and web analytics—to offer an end-to-end view of the customer journey.
Key features
Customer journey analysis: Companies can visualize and interact with detailed timelines of customer interactions at the account, contact, and deal levels, which reveals the exact time it takes from first contact to closed deal.
Revenue attribution: You can measure and compare the performance of all marketing activities, channels, and campaigns to discover the ROI and attribution of your go-to-market efforts.
Buying signal identification: Spot ready-to-buy accounts by tracking important buying signals from your website, LinkedIn ads, and G2. This helps focus your sales and marketing on the most promising accounts.
Audience hub: You can create custom audiences from your go-to-market data and sync these directly with ad platforms.
Multi-touch attribution: Dreamdata uses multi-touch attribution models to assess the impact of various marketing and sales touch points throughout the buyer journey. You can see how each interaction contributes to revenue generation.
Account-based attribution: Track how B2B accounts respond to your marketing as a whole, rather than just individual leads. See which strategies work best for entire companies.
Revenue forecasting: Use your historical data and current pipeline to predict future revenue trends. You can plan resources and set realistic sales goals based on actual data.
What are some limitations of Dreamdata?
Instead of constantly releasing new features, core ones can be improved: Dreamdata frequently launches new features, but some users feel that it would be a better idea to refine and optimize existing core functionalities instead. [See G2 Review]
You might need extra support for the initial setup: Dreamdata’s setup process can be complex and you may need additional support to configure data integrations and optimize initial settings. [See G2 Review]
You can't create custom dashboards from different reports: Users say that they can’t combine data from multiple reports into custom dashboards, which limits how much you can visualize and analyze data holistically. [See G2 Review]
9. CallRail
CallRail is a marketing analytics and business communications software that specializes in call tracking, lead management, and analytics.
Organizations can use it to monitor and analyze phone calls, texts, forms, and chats from various marketing channels to get in-depth insights into different customer interactions.
Key features
Call tracking: You can see which marketing campaigns drive calls and listen to recordings to improve service. Track both incoming and outgoing calls to make smarter decisions about your marketing spend.
Form tracking: Track and respond to web form submissions, while the platform captures all lead information to improve the follow-up process. You’ll see how forms contribute to lead generation.
Conversation intelligence: Use AI-powered tools to transcribe and analyze calls, so you can extract valuable insights into customer needs, preferences, and pain points.
Lead center: Connect all marketing channels in a single, unified inbox for calls, texts, forms, and chats, so teams can oversee and manage every lead interaction seamlessly. This centralized communication hub helps with smarter, context-rich conversations that are more likely to convert leads.
Multi-touch attribution: Follow your customer's complete journey to understand how each marketing channel helps convert leads. Use these insights to invest in what works best.
Call scoring and tagging: Label and rate calls based on your criteria to quickly spot the best leads. Teams can instantly prioritize the most promising opportunities and understand what makes a valuable call.
What are some limitations of CallRail?
Unresponsive support team: Users often feel let down by CallRail’s support and they complain about delays and responsiveness that make troubleshooting a hassle. [See G2 Review]
High-end fees for basic functionality: CallRail’s pricing structure can feel steep, especially for businesses that only need core features like call tracking and basic analytics. For many, the cost doesn’t quite match the value. [See G2 Review]
Not very customizable: CallRail’s limited customization options can be a drawback for users looking to personalize reports, dashboards, or specific features. [See G2 Review]
10. Demandbase One
Demandbase One is an advanced, account-based GTM platform that helps B2B organizations unify sales and marketing efforts. It integrates proprietary data, third-party information, and a company's own first-party data, to create an end-to-end view of customers and prospects throughout their buying journey.
Key features
Account intelligence: Demandbase One integrates your first-party data with extensive third-party information to create a comprehensive view of target accounts. Organizations can use this data to understand account behaviors, preferences, and readiness to purchase.
Multi-channel engagement: The platform supports coordinated marketing efforts across various channels, including email, advertising, web personalization, and direct sales outreach. You can keep your message consistent everywhere you connect with target accounts.
Sales and marketing alignment: You can use the platform to help sales and marketing teams work better together through shared data and insights. Everyone stays focused on the same goals when engaging valuable accounts.
ABM analytics and reporting: Track how well your account-based marketing is working with specialized reporting tools. Also, see how campaigns perform and how they impact revenue to guide your strategy.
B2B-specific advertising platform: Demandbase offers a demand-side platform (DSP) built specifically for B2B that can optimize ad delivery to target accounts.
AI-driven account identification: Let AI help you find and prioritize accounts that match your ideal customer profile, so you ensure more precise targeting.
What are some limitations of Demandbase One?
Contact information is occasionally out of date: Some users find that Demandbase's contact data can be outdated, which can impact outreach efforts if you’re trying to connect with prospects who are no longer with the target company. [See G2 Review]
Non-intuitive interface, especially when searching for individual accounts: Demandbase’s interface can feel clunky, especially when searching for specific accounts. Users can’t seem to quickly access account-level details. [See G2 Review]
Dashboards can feel confusing, especially for beginners: The dashboards in Demandbase One offer extensive data, but it feels overwhelming for new users. Beginners struggle to interpret key metrics and insights without extra training or support. [See G2 Review]
11. Factors.ai
Factors.ai is an account intelligence, analytics, and attribution software that helps B2B marketing and sales teams find high-intent accounts, understand customer journeys, and measure marketing return on investment.
The platform captures cross-channel intent signals and unifying go-to-market data, so organizations can generate more pipeline with less spend.
Key features
Intent capture: Factors.ai aggregates intent signals from various channels, including website visits, LinkedIn engagements, and G2 interactions, to find accounts that demonstrate buying intent.
Account intelligence: The platform gives detailed insights into account behaviors and engagement patterns, so teams can understand how target accounts interact across multiple touchpoints.
Customer journey mapping: Factors.ai visualizes the entire customer journey and captures interactions from initial engagement to conversion. Businesses can identify key touchpoints and optimize the customer experience to hit higher conversion rates.
Automated reporting and analytics: You can monitor performance through custom dashboards that update automatically. Get real-time insights without manual work.
Workflow automation: The platform automates routine marketing and sales tasks, such as lead enrichment and real-time engagement alerts.
LinkedIn AdPilot: You can easily improve your LinkedIn advertising with better audience targeting, automation, and performance tracking to get more from your ad spend.
Revenue attribution models: You can choose or customize attribution models that fit your business and sales cycle, and get a clearer picture of how different activities impact revenue.
Custom audience creation: Build targeted audiences based on engagement and intent signals for more focused campaigns that bring in better leads.
What are some limitations of Factors.ai?
A bit complex for marketing generalists: Factors.ai offers a feature-rich and data-intensive platform that can be overwhelming for marketing generalists without specialized data skills. [See G2 Review]
Certain signals still take manual effort: While Factors.ai integrates many data sources, tracking specific engagement metrics, such as LinkedIn reactions and comments, may require manual input. [See G2 Review]
Website visitor journey analysis isn't very accessible: Users say that the platform’s website visitor journey analysis can feel limited or less intuitive if you want more detailed behavioral insights. [See G2 Review]
12. AppsFlyer
AppsFlyer is a specialized mobile marketing analytics and attribution platform that helps organizations measure, optimize, and protect their marketing efforts across different channels and devices.
Key features
Attribution tracking: You can track precise attribution data that reveals how campaigns and channels drive user engagement and conversions.
Deep linking: Send users straight to specific content in your app for a smoother experience. This feature works whether they have your app already or need to install it first.
Fraud protection (Protect360): The platform offers advanced fraud detection and prevention mechanisms to protect marketing budgets from fraudulent activities. The system identifies and blocks fraudulent installs and in-app events to maintain data integrity.
Audience segmentation: Marketers can create and manage custom audience segments based on user behavior and attributes.
Integration with media partners: Supports integration with a vast network of media partners, including major platforms like Facebook, Google, and Twitter. You can manage and track campaigns across all channels in one place.
Real-time analytics: Companies get instant insights into how your campaigns are performing and how users are engaging, so you can make quick adjustments to improve results.
What are some limitations of AppsFlyer?
Customer support is slow to respond: Some users report delays in receiving assistance from AppsFlyer’s support team, which can be frustrating if you’re dealing with an urgent issue. [See G2 Review]
Dashboards can sometimes take a while to load: AppsFlyer’s dashboards, especially with large datasets, can experience slow loading times. You may not always get quick data access when you need it. [See G2 Review]
Features and functionalities can be complex to understand: AppsFlyer’s extensive capabilities, while powerful, come with a steep learning curve that may require a bigger time investment. [See G2 Review]
13. Funnel.io
Funnel.io is a popular marketing intelligence platform that makes it easier for teams to collect, analyze, and use marketing data. It connects with over 500 marketing platforms and gathers data into a single, centralized hub.
Key features
Extensive data integration: Funnel.io connects with over 500 marketing and sales platforms, including Facebook Ads, Google Analytics, and LinkedIn. This comprehensive integration centralizes your marketing data into one unified source for analysis.
Automated data transformation: The platform automatically cleans, maps, and organizes your data, standardizing metrics and dimensions across various sources.
Customizable dashboards and reporting: Funnel.io offers user-friendly dashboards that can be customized to display key performance indicators and campaign metrics relevant to your business.
Flexible data export options: The platform supports exporting data to various destinations, including business intelligence tools, data warehouses, spreadsheets, and marketing applications. You can work with your data in the tools you prefer and improve your existing workflows.
Real-time data updates: Keep your finger on the pulse with continuously updated data streams. You’ll see marketing performance as it happens to optimize campaigns and ROI effectively.
Non-destructive data transformation: The platform's unique approach to data transformation preserves your original data, so you can update your data model at any time without losing historical information.
What are some limitations of Funnel.io?
No custom notifications for client metrics: Users can’t set custom notifications for specific client metrics, which means you have to manually monitor any performance changes. This can be inconvenient if you want to stay on top of key metrics in real-time without constant checking. [See G2 Review]
More expensive compared to similar alternatives: Funnel.io’s pricing is higher compared to alternative data integration tools, so it’s not the ideal fit for smaller businesses or those with tight budgets. [See G2 Review]
Not very intuitive when you're new to the platform: New users may find Funnel.io’s interface and features complex at the beginning. [See G2 Review]
HockeyStack — The #1 InfiniGrow Alternative
When it comes to driving real revenue impact, HockeyStack simply outshines InfiniGrow.
InfiniGrow is still a robust marketing analytics solution, but HockeyStack zeroes in on revenue and seamlessly integrates marketing, sales, and product data into one unified platform for a complete, actionable view.
HockeyStack’s powerful features—like customer journey mapping, modern attribution models, and real-time analytics—bring clarity to your revenue engine and help your teams make smarter decisions.
Whether you're a growing startup or an established enterprise, HockeyStack helps you drive marketing ROI without unnecessary complexity.
If you’re ready to see the difference that focused, intuitive, and impactful analytics can make for your team, don’t settle for less –sign up for a demo with HockeyStack today.
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