Top 13 Dreamdata Alternatives & Competitors on the Market Right Now

Dreamdata has been a popular choice for B2B revenue attribution for years now, but is it really the best option in the market? 

Well, we've heard some users have gotten frustrated with the platform’s slow data syncing, lack of intuitive reporting, and cumbersome onboarding process.

And many more are finding that Dreamdata's one-size-fits-all approach just doesn't quite cut it anymore.

So, if you've found yourself frustrated with Dreamdata's limitations, scratching your head over its pricing, or simply wondering if there's a better fit for your business, you're in the right place.

Explore 13 of the most popular Dreamdata alternatives that could completely change your understanding of what actually drives marketing ROI.

Why Look for an Alternative to Dreamdata?

Despite its strong reputation in the B2B analytics space, Dreamdata has its fair share of shortcomings. 

From usability issues to customization and cost concerns, there are lots of reasons why companies are reconsidering their options. 

Here's a closer look at some of Dreamdata’s key issues:

• Complexity and learning curve: Dreamdata does have some powerful features, but its complexity can often be overwhelming for users without a technical background. The initial setup can be time-consuming, and it requires significant data cleaning and updates to existing tracking processes to get the most out of the platform​.

• Limited customization: While Dreamdata offers a certain degree of customization, many users have found them to be limited. The main issue are the structured, non-customizable dashboards. This setup might be beneficial for smaller teams with common analytics needs, but it lacks flexibility for businesses that need custom dashboards and event configurations. 

• Customer support concerns: Although Dreamdata’s customer support is generally praised for being responsive and helpful, some users have noted that the onboarding process can be challenging, and ongoing support may be necessary to fully leverage the platform’s capabilities​

• Pricing: Dreamdata’s pricing starts at $999 per month, which doesn’t really fit the budget for most smaller businesses. Many tools offer similar functionalities at a lower price point​.

• Integration issues: Dreamdata integrates well with many popular platforms, but users have reported difficulties with certain tools. To resolve this, you’d need custom integrations or workarounds for the more niche tools. 

Top Dreamdata Competitors on the Market

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1. HockeyStack

HockeyStack is a leading analytics and attribution platform that helps B2B SaaS companies track and understand user interaction across channels, without any third-party cookie data needed.  

It integrates with various data sources, such as CRM systems, ad platforms, and web analytics, to provide a unified view of customer interactions. 

With modern attribution, a holistic approach to customer journeys, and cutting-edge account insights, marketing teams can use HockeyStack to optimize pipeline performance, while sales teams can rely on it to close deals faster than ever. 

HockeyStack also features multi-touch attribution models so businesses can track the influence of different marketing activities across the entire customer journey, from the initial point of contact to the conversion.

Key features

• Third-generation software: HockeyStack is built entirely on its own platform, which means you can fully customize, create, and edit reports without depending on third-party systems. It uses advanced cookieless tracking for better accuracy, is simple to use, and promotes team collaboration. 
• Funnel analysis: HockeyStack’s no-code funnel analysis tool visualizes the steps users take toward conversion, and you can pinpoint the exact drop-off points that need to be optimized. 
• User segmentation: The platform supports advanced user segmentation, so businesses can categorize visitors based on demographics, behavior, or custom attributes. 
• Attribution modeling: HockeyStack offers robust multi-touch attribution models that help businesses understand which marketing channels and touchpoints contribute most to conversions. 
• Revenue attribution analytics: The platform links marketing campaigns directly to revenue, providing clear insights into how different channels and activities impact the bottom line.
• Customer journey mapping: HockeyStack can map out the entire customer journey and display every touchpoint from the first interaction to conversion. 
• Robust integrations: The platform integrates easily with popular tools like HubSpot, Stripe, Mailchimp, and similar ones. You don’t have to worry about lumpy data flow between systems. 

Why do companies choose HockeyStack over Dreamdata?

Companies choose HockeyStack over Dreamdata because it features a more user-friendly interface with no-code funnel analysis, making it easier for teams to get actionable insights quickly without any technical hiccups. 

What’s more, the platform's multi-touch attribution model and seamless integration with popular tools provide a more efficient approach to understanding and optimizing customer journeys. 

Compared to Dreamdata — HockeyStack also stands out as a better option because of:

• Flexibility and control: HockeyStack has more customizable analytics and reporting options, so businesses can easily tailor the platform to their specific needs. 
• Unified analytics: HockeyStack provides a single, unified platform that connects marketing, product, and revenue data. As an end-to-end analytics and attribution software, it gives you a complete view of business performance compared to Dreamdata's more segmented approach, potentially eliminating the need for any other tools. 
• Cookieless tracking: HockeyStack supports cookieless tracking, making it a more privacy-friendly option that can still deliver comprehensive insights without relying on cookies.
• Focus on incrementality: HockeyStack’s focus on granular attribution and incrementality measurement allows businesses to measure the exact impact of each marketing action on revenue. Dreamdata, on the other hand, tends to offer broader attribution models that may not capture the same level of detail.
• Ease of implementation: With its no-code setup and user-friendly interface, you can have HockeyStack up and running as quickly as two weeks. This is particularly helpful for companies looking for quick time-to-value. 

Examples of what real-world users are saying:

• HockeyStack makes it really easy to accurately measure marketing’s impact on pipeline
• As far as multi-touch attribution software goes, HockeyStack is the best
• The best part is working with HockeyStack’s team. They are experts at what they do and that goes a very long way

Here are some of the ways HockeyStack exceeds expectations when compared to Dreamdata:

• Full flexibility and customization: Companies can use HockeyStack to create and customize reports directly within the tool, giving you full flexibility over the data model. This includes defining goals and properties, which is more streamlined compared to Dreamdata’s rigid setup.
• Advanced tracking capabilities: With both cookieless (fingerprinting) and cookie-based tracking, HockeyStack delivers higher accuracy in user tracking, resulting in 40% more accurate user-to-opportunity matching compared to Dreamdata's traditional methods.
• Incremental lift reports: HockeyStack combines attribution with incremental lift analysis and reports, so businesses can easily identify which touchpoints drive the most impact on conversions, rather than just tracking the frequency of these touchpoints.
• Quick implementation: HockeyStack can be up and running in just two weeks, while Dreamdata often requires extensive onboarding and configuration.

What real customers are saying about HockeyStack

• Cognism saw a 5x ROAS, 25% increase in their return to ad spend, and 3 days saved every month since the team is not involved in reporting anymore.
• Whatfix saw 2x increase in content-influenced opportunities, 15% increase in opportunities, and 32% increase in won deals.

2. Bizible (Adobe Marketo Measure) 

Bizible (now known as Adobe Marketo Measure) is a powerful marketing attribution platform that connects behavioral and ad data with sales outcomes to deliver precise insights into revenue-driving marketing campaigns.

Key features

• Multi-touch attribution: Bizible provides multi-touch attribution to accurately measure the impact of each marketing touchpoint. 
• Revenue cycle analytics: It offers comprehensive revenue cycle analytics, helping businesses track the effectiveness of their marketing efforts throughout the entire sales cycle.
• Customizable attribution models: You can create customizable attribution models to tailor to your specific strategies. 
• Robust CRM integrations: You can seamlessly integrate with leading CRM systems like Salesforce and HubSpot. 
• Marketing performance dashboards: Bizible features marketing performance dashboards that provide real-time insights into campaign effectiveness. 
• ROI & campaign performance: The platform delivers detailed ROI and campaign performance analysis, so you can instantly see which campaigns are driving the most value.
• Account-based marketing (ABM) attribution: Bizible excels in ABM attribution, offering tools to track and measure the effectiveness of account-based marketing strategies. 

Why do users like Bizible? 

• Bizible is a guiding light in marketing technology for your business
• Customer service is unmatchable
• We were able to get the platform up and running much faster than expected

What are some limitations of Bizible?

• First-generation software: Bizible heavily relies on Salesforce data, which means it mainly tracks post-conversion actions and lacks insight into top-of-funnel activities like anonymous web visits. This limits its ability to give a full picture of the customer journey.
• No concept of MQL stage: Bizible does not natively support the Marketing Qualified Lead (MQL) stage, limiting its ability to track and manage leads at this critical phase of the sales funnel. [See G2 Review]
• Overall complexity: The platform can be complicated to use, with a steep learning curve due to its extensive features and options. [See G2 Review]
• Issues with manual lead input: Manually adding leads into Salesforce can cause tracking issues in Bizible, as it relies heavily on automated data capture to maintain accurate attribution and reporting. [See G2 Review]

Who is Bizible a good fit for?

• B2B SaaS companies: Bizible is well-suited for B2B SaaS companies that need to track and optimize long, multi-touch sales cycles. 
• Marketing teams focused on ABM: Ideal for teams employing Account-Based Marketing (ABM) strategies, as Bizible offers advanced attribution tailored to account-level interactions.
• Enterprises using Salesforce: Bizible is a strong fit for organizations that heavily rely on Salesforce, due to the seamless CRM integration. 

Pricing

The pricing typically starts at around $1,500 per month, but it can vary depending on factors such as the number of users and the complexity of integrations. 

Adobe customizes the pricing based on what each company requires, so it’s best to contact them directly for an accurate quote.

3. Factors.ai

Factors.ai is an AI-driven marketing analytics and attribution platform designed for B2B companies to track account engagement and optimize multi-touch attribution across different channels. 

Key features

• Account-based marketing (ABM) analytics: It gives you a clear view of how your top accounts are interacting with your campaigns. 
• Multi-touch attribution: Factors.ai precisely tracks all the different touchpoints in your customer journey. 
• Full-funnel analytics: You get a complete picture of your sales funnel from start to finish. 
• AI-powered insights: The platform uses AI to sift through your data and deliver actionable insights that take the guesswork out of decision-making.
• Marketing automation: It takes care of repetitive tasks like lead enrichment and sending real-time alerts, so you can focus on the more important tasks.

Why do users like Factors.ai?

• Factors help me identify which companies are visiting my website from every channel
• The best thing about Factors is how flexible the product and the team is
• Factors provided me with invaluable website visitor data

What are some limitations of Factors.ai?

• Limited integrations: Factors.ai offers a smaller range of integrations compared to other platforms. [See G2 Review]
• Lack of advanced data layering: The platform doesn’t add significant layers or filters on top of the data already available in your existing systems, which might restrict deeper analysis. [See G2 Review]
• Data quality concerns: The accuracy and consistency of data can sometimes be an issue, particularly when relying on data sources that are not fully integrated. [See G2 Review]

Who is Factors.ai a good fit for?

• Teams using LinkedIn and G2: A strong fit for businesses heavily invested in LinkedIn and G2, as Factors.ai offers specialized attribution and intent signals monitoring for these platforms.
• Marketing agencies: Solid fit for agencies managing multiple clients who need robust attribution models and reporting tools to demonstrate ROI.
• Enterprises with complex sales cycles: Great for enterprises that require detailed insights into long, multi-touch sales cycles to understand and improve customer engagement. 

Pricing

Factors.ai offers a range of pricing plans starting with a Free Plan, which includes basic features for up to 5,000 monthly visitors. 

Paid plans start at $399 per month for the Basic Plan, scaling up to $999 per month for the Growth Plan, which includes more advanced features like ABM analytics and multi-touch attribution.

There’s also a Custom Plan available for larger enterprises. 

4. Ruler Analytics 

Ruler Analytics is a marketing attribution and call-tracking platform that connects online and offline customer interactions to precise marketing sources. 

Key features

• Call tracking: Ruler Analytics helps you track inbound phone calls and attributes them to specific marketing sources, giving you a clearer view of your phone-based leads.
• Web form tracking: You can capture and attribute leads generated through online forms. 
• Live chat tracking: The platform tracks and attributes leads from live chat conversations. 
• Multi-touch attribution: Ruler Analytics accurately assigns credit to multiple touchpoints throughout the customer journey. 
• CRM integration: Seamlessly integrates with popular CRM platforms to automatically track, attribute, and sync leads into your system.
• Customizable dashboards: You can build customizable, real-time dashboards for reporting and analytics. 
• Marketing ROI reporting: Generates detailed reports that show you the exact results of your marketing efforts. 
• Keyword-level attribution: Tracks conversions back to specific keywords used in search engine marketing. 

Why do users like Ruler Analytics?

• Ruler Analytics is the perfect solution for B2B call tracking and marketing attribution
• Seeing the detail of every form submission and phone call, from what source, the duration of the call and the pages that led to a conversion is a real eye-opener
• Ruler Analytics fixed our problem with revenue attribution

What are some limitations of Ruler Analytics?

• Slow dashboard loading times: Users often experience delays when loading dashboards. [See G2 Review]
• Outdated user interface: The platform’s UI feels slightly outdated compared to more modern alternatives. [See G2 Review]
• Limited ads tools integration: Ruler Analytics offers less robust integration with advertising tools like Facebook Ads, which can complicate paid media campaign attribution. [See G2 Review]

Who is Ruler Analytics a good fit for?

• Businesses with offline conversions: Perfect for companies that require robust offline conversion tracking, such as phone calls, to connect them back to online marketing efforts.
• E-commerce businesses: Well-suited for online retailers that need to track and attribute customer interactions across multiple touchpoints, both online and offline. 
• Healthcare providers: Ideal for clinics and medical practices that want to connect offline interactions, like appointment bookings and consultations.

Pricing

Ruler Analytics pricing starts at approximately £199 per month for small businesses with up to 5,000 monthly visitors.

For medium businesses with more traffic, the cost increases to around £649 per month, and for enterprises with over 100,000 monthly visitors, pricing begins at approximately £1,149 per month. 

Each plan includes essential features like multi-touch attribution, call tracking, and CRM integration, with custom pricing available for additional features and companies with over 200,000 monthly visitors​. 

5. Full Circle Insight

Full Circle Insights is a popular Salesforce-native platform that specializes in marketing attribution and sales performance management. 

Key features

• Salesforce native: Full Circle Insights seamlessly integrates with Salesforce, so you can manage and report on customer data directly within your CRM. 
• Multi-touch attribution: You can track and assign credit to various marketing touchpoints throughout the customer journey, providing a full picture of your marketing impact.
• Customizable attribution models: Full Circle Insights lets you tailor attribution models to match your specific business goals and marketing strategies for more accurate tracking.
• Campaign influence analysis: Full Circle Insights measures the impact of individual campaigns on your pipeline and revenue, so you can understand which campaigns drive results.

Why do users like Full Circle Insight?

• Full Circle is the connected tissue between our Sales, Marketing, and Operations teams
• Our reporting would be light years behind if it wasn't for Full Circle
• Full circle makes it easier to create the closed-loop reporting we need in marketing

What are some limitations of Full Circle Inisght?

• First-generation software: Full Circle Insights depends on Salesforce data, focusing only on converted users. It offers minimal tracking of early-funnel activities and requires significant time and technical resources to set up and maintain. 
• Steep learning curve: The platform can be challenging to master, and users say that it requires a big time investment to fully understand and leverage its features effectively. [See G2 Review]
• Lengthy implementation time: Implementing Full Circle Insights often takes longer than expected, especially if your Salesforce environment is a bit more complex. [See G2 Review]
• Limited reporting capabilities: Some users find that the reporting features could be more intuitive. [See G2 Review]

Who is Full Circle Insight a good fit for?

• Organizations with dedicated Salesforce admins: A strong fit for companies that have dedicated Salesforce administrators to manage the platform’s customization and integration features. 
• Companies targeting enterprise clients: Ideal for organizations selling to large companies, with long sales cycles, as they are in need of detailed attribution across each stage of the customer journey.
• Financial services firms: Ideal for financial services organizations that need to link marketing efforts directly to revenue outcomes, using detailed attribution models connected with Salesforce.

Pricing

Full Circle Insights doesn’t offer a traditional tiered pricing model. Instead, it has custom pricing plans for the specific needs of each business.

Since the platform is deeply integrated with Salesforce, the final price often reflects the level of customization and integration required to meet the organization’s needs. 

To get an accurate quote, you’ll need to contact directly with Full Circle Insights​.

6. Singular 

Singular is a marketing analytics and attribution platform that specializes in mobile attribution, cost aggregation, and fraud prevention.

Key features

• Cross-channel attribution: Singular tracks and attributes marketing performance across digital channels, including mobile, web, and social. 
• Multi-touch attribution: You can accurately assign credit to multiple touchpoints across the user journey. 
• Cost aggregation: Singular consolidates marketing spend data from different sources into a single platform, making it easier to manage budgets.
• Fraud prevention: You can detect ad fraud using the platform’s dedicated fraud prevention tools. 
• Creative analytics: Singular provides insights into the performance of different ad creatives and messaging. 
• ROI reporting: The platform generates detailed reports on marketing ROI and campaign performance. 
• Customizable dashboards: You can create personalized dashboards to monitor KPIs and track progress toward goals.

Why do users like Singular?

• Singular is a tool that seeks to improve every day and offer the best service
• The Singular account managers are the best in the business
• The onboarding team from Singular has been extremely helpful

What are some limitations of Singular?

• Reports tend to take a while to be generated: Users report waiting longer for the tool to generate reports. [See G2 Review]
• UI might need some improvement: Many users reported struggling to understand the user interface. [See G2 Review]
• Arranging a meeting with the support can be complicated: Arranging a meeting with the support team can be complicated and it often requires multiple follow-ups. [See G2 Review]

Who is Singular a good fit for?

• Mobile-first companies: Ideal for businesses that heavily rely on mobile marketing and need mobile attribution capabilities​.
• Businesses concerned with ad fraud: Suited for companies that prioritize fraud prevention and need advanced tools to protect their marketing investments​.
• Startups scaling rapidly: Perfect for fast-growing startups that need scalable marketing analytics and attribution solutions to support their growth.

Pricing

Singular offers a flexible pricing model that starts with a free plan for basic mobile attribution and analytics needs. 

Their Growth plan is priced at $0.05 per conversion for more advanced features, while larger enterprises can opt for a custom pricing plan. 

7. Funnel

Funnel.io is a no-code marketing intelligence platform that centralizes data from over 500 sources. Businesses can use it to automatically collect and prepare their marketing data for integration with BI tools, data warehouses, or spreadsheets​.

Key features

• Data aggregation: Funnel connects to a range of marketing data sources to collect and centralize data in a single platform.
• Data transformation: The platform cleans, transforms, and standardizes data for easier analysis and reporting.
• Data warehousing: Companies can integrate with data warehouses like Google BigQuery, Amazon Redshift, and Snowflake. 
• Customizable dashboards: You can create custom dashboards and reports to visualize marketing performance data.
• Data export: You can use it to easily export data to other platforms like spreadsheets or visualization tools.
• Marketing attribution: Supports integration with attribution tools. 
• API access: Funnel provides API access for custom integrations and automation.

Why do users like Funnel?

• Fantastic tool for agencies and businesses to collect and organize your marketing data
• The best thing I've found while using Funnel is that you can almost do everything you would like to, and it is quite easy to figure out
• Funnel is very user-friendly and contains a pretty deep feature set for the price

What are some limitations of Funnel?

• Time-consuming setup: Setting everything up in Funnel.io can be very time-consuming, especially for those operating in more complex data environments. [See G2 Review]
• Higher pricing compared to competitors: Funnel.io's pricing is higher than that of some competitors while offering relatively similar features. [See G2 Review]
• Requires hands-on management: The platform requires users to be very hands-on to ensure all data connections remain stable and functional. [See G2 Review]

Who is Funnel a good fit for?

• Data analysts: A strong fit for data teams that need a reliable tool to clean and analyze marketing data to make data-driven decisions. 
• Businesses with complex marketing stacks: Excellent for companies that operate across multiple marketing channels and need a reliable platform to maintain data integrity. 
• Content-driven companies: A great fit for content-heavy businesses that need to track the effectiveness of their campaigns throughout various content platforms. 

Pricing

Funnel.io has three pricing plans:

• Starter: Starts at €1.08 per flexpoint per month and includes 400 connectors for free. 
• Business: Starts at €1.35 per flexpoint per month. There’s a minimum of 500 flexpoints for €675. 
• Enterprise: Starts at €1.80 per flexpoint per month. You can also contact sales for a custom quote. 

8. LeadsRX

LeadsRx is another popular multi-touch attribution and customer journey analytics platform that provides marketers insight into how different marketing tactics contribute to the funnel. 

Key features

• Multi-touch attribution: LeadRX accurately tracks and assigns credit to various marketing touchpoints. 
• Customizable attribution models: You get a custom attribution model for your specific business and marketing strategies.
• Customer journey analytics: LeadRX visualizes the entire customer funnel, and highlights key touchpoints and conversion paths.
• Lead scoring: Helps prioritize leads based on their engagement and likelihood to convert.
• Pipeline analytics: You get an insight into how marketing efforts influence pipeline generation.
• Marketing ROI measurement: LeadRX connects marketing expenses to revenue to provide a clearer ROI analysis.
• CRM integration: Easily integrates with popular CRM platforms. 

Why do users like LeadsRX?

• Invaluable solution for broadcast and multi-platform attribution measurement
• It helped me prove ROI to my clients
• From set up, to analytics, to transferring that information to the client, LeadsRX is flawless

What are some limitations of LeadsRX?

• High budget requirement: If you don't have a big budget, LeadsRX might not be the best fit. [See G2 Review]
• Not a good fit for SaaS companies: Some users report that the tool is primarily built for ecommerce businesses, and might not be the greatest fit for SaaS companies. [See G2 Review]
• Unclear pricing model: The pricing model can be confusing and some users reported that it makes it hard to predict the cost impact. [See G2 Review]

Who is LeadsRX a good fit for?

• Ecommerce businesses: Ideal for companies focused on tracking and optimizing multiple marketing channels in the ecommerce space. 
• Advertisers with substantial budgets: Suited for businesses that have bigger marketing budgets and need advanced attribution tools. 
• Direct-to-consumer brands: Well-suited for D2C brands that want to optimize their ad spend and understand customer journeys better.

Pricing

LeadsRX offers custom pricing based on the specific needs of each business, such as the number of touchpoints tracked and the level of data integration required. 

Pricing can vary significantly, so it’s best to contact LeadsRX directly.

9. Adinton

Adinton is a marketing optimization platform that leverages advanced attribution modeling, bid management, and fraud detection to optimize advertising spend and improve campaign performances. 

Key features

• Cross-channel campaign management: Adinton can create, manage, and optimize advertising campaigns across platforms like Google Ads, Facebook Ads, and more.
• Automated vid optimization: You can leverage Adinton's machine learning algorithms to automatically adjust bids and optimize ad performance.
• Budget management: Adinton sets and controls advertising budgets throughout different campaigns and channels for maximum efficiency.
• Performance reporting: You can gain detailed insights into campaign performance, including impressions, clicks, conversions, and ROI.
• Customizable dashboards: Adinton creates personalized dashboards to monitor key metrics and track progress toward goals.
• Creative optimization: You can test different ad creatives to improve click-through rates and conversion rates with Adinton's optimization tools.
• Audience targeting: Adinton targets specific audiences based on demographics, interests, and behaviors. 

Why do users like Adinton?

• Adinton is the best analytics marketing software to manage business audiences
• Cookies assignment to each click help you improve the tracking
• Adinton lets me know at which point of the journey is my customer, so I can target them with highly-specific content

What are some limitations of Adinton?

• Limited Excel export functionality: The Excel export feature in the tracing report offers restricted capabilities. [See G2 Review]

Who is Adinton a good fit for?

• Global brands: Well-suited for large companies that operate in multiple regions and need cross-channel campaign management.
• Companies concerned with ad fraud: Suited for businesses that need robust fraud detection tools to ensure their ad spend is not wasted on fraudulent clicks.
• SaaS companies: Great for software companies looking to track and improve sales funnels with targeted content at every stage.

Pricing

Adinton's pricing model is based on the specific needs and scale of the business, which includes factors like the number of users, the level of features required, and the volume of data processed. 

This approach ensures that companies only pay for the features they need. 

For a concrete quote, contact Adinton directly to discuss your specific requirements.

10. HubSpot Marketing 

HubSpot Marketing is an all-in-one inbound marketing platform that integrates tools for content creation, SEO, lead management, and analytics to drive and optimize customer engagement across multiple channels.

Key features

• Content management system (CMS): HubSpot makes it easy to create and manage website pages, blog posts, and other content with an intuitive interface.
• Landing pages & forms: You can design and publish landing pages with forms to capture leads and drive conversions.
• Email marketing: You can build and send personalized email campaigns with automated workflows based on user behavior.
• Marketing automation: Companies can simplify marketing processes with HubSpot’s automated workflows and user action triggers. 
• Social media management: You can schedule and publish social media posts, monitor mentions, and engage with your audience directly from HubSpot.
• SEO tools: HubSpot provides built-in SEO recommendations and analysis to help you optimize content for better search engine visibility.
• Lead management: Track and nurture leads through the sales funnel using HubSpot’s lead scoring and automated workflows.
• Analytics & reporting: Gain actionable insights into your marketing performance with HubSpot’s detailed reports and customizable dashboards.

Why do users like HubSpot Marketing?

• It's very easy to use and comes with great UI
• HubSpot Marketing is the absolute standard when it comes to CRM tools
• HubSpot Marketing Hub has transformed our marketing approach

What are some limitations of HubSpot Marketing?

• Untrustworthy Pricing Practices: Hubspot Marketing has been criticized for charging significantly more than the agreed contract values, with poor customer support that fails to resolve issues effectively. [See G2 Review]
• Slow customer service: HubSpot's customer service can be slow to respond, according to some users. [See G2 Review]
• Complex and confusing interface: The software has a learning curve and many new users struggle with it at the beginning. [See G2 Review]

Who is HubSpot Marketing a good fit for?

• Inbound marketing teams: Suited for teams that focus on attracting leads through inbound content-driven strategies and nurture them through personalized workflows​.
• Educational institutions: Ideal for schools and universities that need to manage lead generation, email campaigns, and student engagement across different channels.
• Ecommerce businesses: Ideal for online retailers looking to integrate their marketing efforts with CRM and sales tools to track user journeys and optimize conversions.

Pricing

HubSpot Marketing offers two pricing plans:

• Marketing Hub Professional: $800 per month 
• Marketing Hub Enterprise: $3,600 monthly

11. Google Analytics Attribution

Google Analytics Attribution is a feature that organizations can use to evaluate the effectiveness of their marketing channels by assigning conversion credit to various touchpoints based on user-defined models. 

It offers multiple attribution models—such as first-click, last-click, time decay, and data-driven models. 

Key features

• Data-driven attribution: You can leverage machine learning algorithms to analyze conversion paths and assign credit to touchpoints based on their actual contribution.
• Cross-channel attribution: Google Analytics allows you to track and analyze user interactions on multiple channels, including websites, mobile apps, and offline interactions.
• Customizable attribution models: You can choose from a variety of attribution models like last-click, first-click, linear, position-based, and time decay. 
• Conversion path reports: Google Analytics provides detailed reports on the sequence of interactions leading to conversions. 
• Attribution comparison tool: You can compare different attribution models to assess their impact on channel performance. 

Why do users like Google Analytics Attribution?

• The best part of Google Analytics is that it is super easy to set up
• GA ability to integrate with other tools like GSC was a game-changer
• Google Analytics provides a lot of detailed information about user interaction on the website

What are some limitations of Google Analytics Attribution?

• Complex and not user-friendly: The platform is notoriously difficult to use, especially for users new to marketing attribution tools. [See G2 Review]
• Difficult transition to GA4: Many users experienced a frustrating and difficult transition to Google Analytics 4, struggling with changes in interface, functionality, and multiple other areas. [See G2 Review]
• Poor reporting capabilities: The built-in reporting features are limited, so users likely have to rely on additional tools to create comprehensive reports. [See G2 Review]

Who is Google Analytics Attribution a good fit for?

• Organizations heavily invested in Google Ads: Well-suited for businesses that run extensive Google Ads campaigns and require accurate attribution and integration between Google Ads and analytics tools​.
• Finance and fintech companies: Ideal for highly regulated industries like finance, where tracking conversions and attribution accurately is crucial for compliance and performance optimization.
• Subscription-based businesses: Ideal for companies with subscription models that need to understand the customer journey over time and how various touchpoints contribute to long-term retention.

Pricing

Google Analytics offers a free version that suits most small to mid-sized businesses with basic reporting needs.

For larger enterprises that need more advanced features, Google Analytics 360 is available at a base cost of around $150,000 per year, which includes up to 25 million monthly events (and additional charges for higher event volumes). 

12. AppsFlyer 

AppsFlyer is a leading mobile attribution platform that provides real-time insights into app marketing performance. 

Key features

• Mobile attribution: AppsFlyer helps you accurately attribute app installs and in-app events to specific marketing campaigns. 
• Fraud prevention: You can detect and prevent mobile ad fraud. 
• Deep linking: AppsFlyer allows you to create and manage deep links that direct users to specific content or offers within your app.
• Retargeting campaigns: You can build targeted advertising campaigns based on specific user interests. 
• Marketing analytics: AppsFlyer provides comprehensive analytics dashboards for tracking key metrics easily. 
• Robust integrations: AppsFlyer connects seamlessly with various ad networks, analytics platforms, and marketing tools. 

Why do users like AppsFlyer?

• AppsFlyer is consistently improving and updating their product to stay best in class
• AppsFlyer's Customer Success Reps contain both a wide and deep breadth of knowledge around Mobile Attribution
• The AppsFlyer integration was simple for our developers to finish in just a few days

What are some limitations of AppsFlyer?

• Inaccurate customer location data: Customer location information could be more precise, as the tool occasionally leads to less reliable geographic insights. [See G2 Review]
• Cluttered user interface: Many users report that the platform’s UI can feel cluttered. [See G2 Review]    
• Overlapping data issues: Data occasionally gets overlapped, which may cause inaccuracies in attribution reporting. [See G2 Review]

Who is AppsFlyer a good fit for?

• Advertisers with high ad spend: Suited for businesses running large-scale app marketing campaigns that need detailed attribution and fraud prevention. 
• Gaming companies: Perfect for gaming apps that need to track in-app events, user behavior, and results across various marketing channels.
• Health and wellness apps: Well-suited for tracking user activity and engagement in health apps. 

Pricing

AppsFlyer offers multiple pricing tiers based on business size and app usage, starting with the Zero plan, which is free for basic mobile attribution. 

For growing businesses, the Growth plan starts at $0.07 per conversion, offering additional features like deep linking and data integration. 

For larger enterprises with more complex needs, there’s custom pricing that can vary based on app usage and features. ​

13. InfiniGrow 

InfiniGrow is an AI-driven revenue marketing platform that helps B2B marketers optimize budget planning, forecast results, and measure the impact of marketing activities in real-time. 

Key Features

• Full-funnel analytics: You can get full visibility into the entire customer journey. 
• Marketing ROI measurement: InfiniGrow helps you connect marketing spend directly to revenue. 
• Budgeting & forecasting: InfiniGrow enables you to plan and optimize marketing budgets using historical data and AI-powered predictive analytics.
• Customizable reports: You can create personalized reports to track key metrics and gain actionable insights. 
• Data integration: InfiniGrow integrates with all the popular marketing and sales data sources. 
• AI-powered insights: InfiniGrow uses AI to spot trends and provide recommendations for optimization.

Why do users like InfiniGrow?

• InfiniGrow has provided us with needed cross-funnel visibility for our growth efforts
• InfiniGrow is a go-to platform for measuring marketing attribution
• I love that they are constantly innovating; whenever we see a gap, they immediately work on it to come out with the features we would use every day

What are some limitations of InfiniGrow?

• Slower performance due to frequent feature updates: The platform can sometimes be slow, likely because of the constant addition of new features.[See G2 Review]
• Challenging implementation process: InfiniGrow’s implementation is often reported as extrmeely difficult, requiring extensive time and effort to set up properly. [See G2 Review]
• Hard to understand for beginners: Beginners have a hard time learning the ropes and understanding how to take full advantage of InfiniGrow. [See G2 Review]

Who is InfiniGrow a good fit for?

• Enterprises with long sales cycles: Ideal for businesses that need full-funnel visibility and multi-touch attribution to track and nurture leads over longer periods​.
• Startups: Great for fast-growing startups looking to optimize their marketing budgets with predictive analytics and AI-driven insights.
• Companies with complex marketing tech stacks: Great for businesses that need a holistic view of all their marketing, sales, and financial data. 

Pricing

InfiniGrow offers two main pricing plans. The Startup plan costs $1,500 per month and includes up to 7 integrations, 5 custom reports, and 6 months of data history. 

The Growth plan is priced at $4,500 per month, offering unlimited integrations, 15 custom reports, and features like real-time data updates and advanced forecasting. 

For larger enterprises, InfiniGrow provides custom pricing. 

HockeyStack — The #1 Dreamdata Alternative

While Dreamdata offers a solid foundation for marketing attribution, it’s far from the best option you can find in the market right now. 

The alternatives we’ve reviewed provide that extra edge—whether you need more intuitive interfaces, comprehensive integrations, or better control over your marketing data. 

And out of all these options, HockeyStack stands as the best Dreamdata alternative. 

HockeyStack offers a powerful combination of fully customizable analytics, cookieless tracking, and advanced attribution models - all within a user-friendly platform. 

Instead of just tracking touchpoints, HockeyStack helps you optimize each step of the customer journey with precision and confidence.

So, isn’t it time your marketing data starts working harder for you? 

Give HockeyStack a go and see for yourself that there really is a smarter and more efficient way to grow your business. Book a demo now.