Tool Reviews

Bizible vs Dreamdata (vs HockeyStack): 2025 Comparison Guide for B2B Marketers

Table of contents

Revenue attribution is a mess for most B2B marketers. You’re spending thousands on marketing campaigns without knowing which ones actually drive revenue.

Multiple touchpoints, long sales cycles, disconnected data… it’s nearly impossible to understand what's working and what's just burning your budget.

That’s why businesses turn to Bizible (now Adobe Marketo Measure) and Dreamdata.

  • Bizible is known for its deep Salesforce and Microsoft Dynamics integrations, AI-powered insights, and detailed reporting, making it a go-to for enterprise teams.
  • Dreamdata, on the other hand, specializes in multi-touch attribution, customer journey tracking, and comprehensive data collection. 

However, choosing between these platforms isn't straightforward. While both offer robust solutions, their effectiveness depends heavily on your existing tech stack, specific needs, and budget constraints.

There’s also HockeyStack, which offers an alternative approach with its focus on website analytics and customer journey orchestration, which brings a more unified view of attribution.

Below, we’ll compare Bizible, Dreamdata, and HockeyStack and break down their features, pricing, strengths, and potential drawbacks, so you can find the best fit for your revenue attribution needs in 2025.

Bizible vs Dreamdata vs HockeyStack: General Overview

Before we get into the comparison, let’s go through a general overview of all three tools: 

Bizible (Adobe Marketo Measure) Overview

Bizible is one of the most popular revenue attribution platforms in the B2B space. It's built to help companies understand how different marketing activities influence deals across complex B2B sales cycles and how each touchpoint contributes to revenue.

Its deep integration with Salesforce and Microsoft Dynamics makes it a go-to choice for companies that rely on these CRMs for managing their sales and marketing operations.

There’s also multi-touch attribution modeling that B2B marketers can use to analyze customer journeys from multiple perspectives. It supports first-touch, last-touch, linear, and W-shaped models, so there’s a comprehensive view of marketing impact across different channels. 

Learn how shifting from Bizible to HockeyStack changed Planful's marketing team. HockeyStack helped Planful overcome visibility challenges and enabled all marketing functions to efficiently analyze performance and gain comprehensive insights.

Dreamdata Overview

Dreamdata is another powerful B2B revenue attribution platform for businesses that need a detailed, data-driven view of their customer journey. 

The platform aggregates data from multiple sources—including website visits, emails, ads, and CRM touchpoints—to create a complete picture of how leads move through the funnel.

One of Dreamdata’s key strengths is its custom attribution modeling, but it also features customer journey visualization, content analytics tools, and revenue forecasting. 

Dreamdata is particularly well-suited for data-driven B2B companies that want to understand their entire revenue engine, not just marketing attribution. 

HockeyStack Overview

HockeyStack is an advanced B2B marketing analytics and attribution platform that takes a more unified approach to revenue attribution than traditional tools. 

Instead of focusing solely on B2B marketing attribution, it combines website analytics, marketing automation, and sales data to give businesses a holistic view of the entire customer journey.

Its revenue attribution functionality helps B2B marketers directly link pipeline and closed deals to specific campaigns and channels. HockeyStack also offers deep website analytics, so teams can track user behavior, content engagement, and customer interactions in real-time. 

With content analytics and customer journey orchestration, teams can personalize campaigns and optimize touchpoints to improve conversions.

HockeyStack is best suited for B2B companies looking for an all-in-one solution that bridges the gap between marketing, sales, and customer experience. It's particularly valuable for teams that need to connect marketing efforts directly to revenue while also understanding the customer behavior that drives conversions.

Key Differences

Here’s a quick overview of the key differences between Bizible, Dreamdata, and HockeyStack: 

Bizible:

  • Built for Salesforce-first companies with deep CRM integration as its core focus
  • Focus on out-of-the-box attribution models and AI-powered insights
  • Ideal for enterprise teams with dedicated marketing ops resources

Dreamdata:

  • Data collection first –the platform captures every possible touchpoint in your tech stack
  • Flexible attribution modeling that lets you create custom rules and models
  • Built for companies that want complete data ownership and customization

HockeyStack:

  • Unified platform replacing multiple tools (attribution, analytics, and behavior tracking)
  • Focus on connecting marketing efforts to actual user behavior
  • Built for B2B teams that want simplicity without sacrificing depth of insights

Why HockeyStack is a Better Option

  • All-in-one platform, not just attribution: While Bizible and Dreamdata focus solely on attribution, HockeyStack combines attribution, website analytics, and behavior tracking in one tool. This means you can see not just which channels drive revenue, but exactly how prospects interact with your content before converting. 
  • More data, better insights: HockeyStack captures deeper user behavior data than traditional attribution tools. It combines website analytics and revenue data, so you can understand the complete story behind each conversion, not just the marketing touchpoints.
  • Better value for most teams: Instead of paying for separate tools for attribution, analytics, and behavior tracking, HockeyStack offers everything in one platform at a more competitive price point. This not only saves money but also eliminates the headache of managing multiple tools and integrations.
  • Built for modern B2B marketing: While legacy tools are built around old-school marketing funnels, HockeyStack is built for today's complex B2B buyer journeys. Its flexible approach to data collection and analysis means you can adapt as your marketing strategies evolve, without being locked into rigid attribution models.

Bizible: Features, Use Cases, Pricing, Pros & ConsKey Features

Key Features

  • Multi-touch attribution modeling: Bizible's core strength is its comprehensive attribution modeling. The platform offers standard models like first-touch and last-touch, plus more sophisticated options like W-shaped, full-path, and custom models. 
  • Advanced reporting & dashboards: The platform provides detailed ROI reporting across channels, campaigns, and content. Its native Salesforce integration brings custom dashboards that track metrics like pipeline velocity, revenue influence, and channel performance. You can drill down into specific campaigns or zoom out for a bird's-eye view of your marketing impact. Custom reporting options let you track unique KPIs and share insights across teams.
  • Account-based marketing features: For ABM-focused teams, Bizible tracks engagement across target accounts through their entire buying journey. It measures account penetration, shows which channels reach key decision-makers, and helps optimize account-specific campaigns. The platform can track multiple stakeholders within an account and attribute their interactions appropriately.
  • Seamless integrations: Bizible natively integrates with Salesforce and Microsoft Dynamics, along with marketing automation tools like Marketo, HubSpot, and Pardot. It also connects with Google Ads, LinkedIn Ads, and Facebook Ads to link paid campaigns to revenue impact.
  • AI-powered revenue insights: Bizible leverages Adobe's AI technology to provide automated insights about revenue patterns. The system analyzes historical data to see which combination of touchpoints and channels will most likely drive conversions. It can also predict future pipeline performance and recommend optimal budget spend across channels.
  • Offline channel tracking: Bizible also incorporates offline marketing activities into its attribution models. It can track and attribute revenue from events, trade shows, direct mail campaigns, and in-person meetings. The platform connects these offline touchpoints with digital interactions to create a complete picture of the customer journey.

Main Use Cases

  • Marketing teams: Marketers can track the true ROI of every campaign, ad, and piece of content. Instead of just measuring leads, marketing teams can see exactly which activities drive pipeline and closed revenue.
  • Sales teams: They can access detailed prospect journeys directly in Salesforce, to see every marketing touchpoint before a lead arrives. Sales reps can see which content prospects engaged with, so they can work on more targeted conversations.
  • Executive leadership: Leadership can get a clear view of marketing's impact on revenue without drowning in data. Bizible's executive dashboards show high-level metrics like marketing-sourced revenue, pipeline velocity, and channel ROI.
  • Operations teams: They can automate revenue attribution across multiple systems. Ops teams can set up custom attribution solutions, manage integrations, and ensure clean data flow between marketing platforms, CRM, and analytics tools. 
  • Finance teams: Teams can track marketing spend against actual revenue impact at a granular level. Finance can see the true cost per acquisition across channels, validate marketing budget requests with revenue data, and forecast returns on marketing investments more accurately.

Pricing Plans

Bizible offers a customized pricing model tailored to the specific needs of each business.Exact pricing details are not publicly disclosed, but some reports show that plans for Bizible used to start at approximately $1,500 per month. This may have changed in the meantime.

Pros of Bizible

  • Quality customer service: Bizible is backed by Adobe’s strong customer success network. Businesses can access dedicated account managers, live chat, and in-depth documentation, so it’s easier to troubleshoot issues and maximize the platform’s capabilities. This level of support is especially valuable during complex implementations or when troubleshooting attribution models. [Read Full G2 Review]
  • Powerful UTM parameter tracker: Bizible automatically captures and normalizes UTM parameters across all your marketing channels. This automated tracking not only saves time but also brings more accurate data by reducing human error and standardizing parameter formats across campaigns. [Read Full G2 Review]
  • You don't have to build attribution models from scratch: Bizible provides pre-built, industry-standard attribution models like first-touch, last-touch, W-shaped, and time decay. Marketers can start leveraging multi-touch attribution insights right away without needing deep technical expertise. [Read Full G2 Review]

Cons of Bizible

  • Complex implementation: Setting up Bizible isn’t as straightforward as some other attribution software. Because it relies heavily on CRM integration (primarily Salesforce and Microsoft Dynamics), businesses often need technical support during onboarding. Configuring the right attribution models, UTM tracking, and data connections can take time and resources. [Read Full G2 Review]
  • Module pricing: Bizible’s pricing isn’t a simple flat fee—it follows a modular pricing model based on features and add-ons. Businesses may need to pay extra for advanced reporting, AI-powered insights, or deeper integrations, which can increase overall costs. For smaller teams or those with tight budgets, this structure can make it harder to predict total expenses upfront. [Read Full G2 Review]
  • The dashboard sometimes takes too much time to load: While Bizible offers robust reporting and data visualization, users have reported slow dashboard performance, especially with large datasets. When pulling detailed attribution reports, loading times can be frustratingly long. [Read Full G2 Review]

Dreamdata: Features, Use Cases, Pricing, Pros & Cons

Key Features

  • Comprehensive data collection: Dreamdata automatically captures data from all your revenue-generating activities. The platform tracks every touchpoint – from the first website visit through to the closed deal – including marketing campaigns, sales interactions, product usage, and customer support tickets.
  • Advanced attribution modeling: The platform offers flexible attribution modeling that adapts to your business. Aside from standard models (first-touch, last-touch, linear), Dreamdata lets you create custom attribution rules based on your specific sales cycle. You can adjust attribution weights, define custom conversion points, and even create different models for different product lines or market segments.
  • Customer journey visualization: Dreamdata makes complex B2B journeys understandable through interactive visualizations. The platform maps out every touchpoint in the buying process and shows how prospects move from awareness to purchase. These visual journey maps reveal common paths to purchase, outline conversion points, and spot bottlenecks in your funnel.
  • Data-driven insights: Dreamdata shows exactly which channels drive pipeline and revenue, not just leads. With multi-touch attribution data analysis, it measures the true impact of each marketing activity across the entire buyer journey and intent data. Businesses can then allocate budget more effectively, double down on high-performing channels, and eliminate wasted spend. 
  • Robust integrations: Dreamdata seamlessly integrates with a variety of marketing and sales technologies, including CRMs like Salesforce and HubSpot, advertising platforms, and analytics tools. 
  • Account engagement scoring: The platform uses AI to score account engagement based on multiple factors, including website visits, content interactions, and sales touchpoints. This scoring helps prioritize accounts based on chances to convert and can also predict which accounts might need attention to prevent churn.
  • Customizable reporting and dashboards: The platform offers customizable dashboards and pre-built reports, so users can monitor key performance indicators and export data for further analysis.

Main Use Cases

  • Marketing teams: Marketers can see the complete impact of campaigns across long B2B sales cycles. They can track how early-stage content and campaigns influence deals that close months later, and better understand both direct and assisted conversions.
  • Sales teams: Reps can access detailed account engagement data that shows every interaction before and during the sales process. They can also see which decision-makers have engaged with what content and start more targeted conversations.
  • Data and analytics teams: Teams get access to clean, unified revenue data from across the entire tech stack. Analysts can build custom attribution models, perform cohort analyses, and create advanced revenue forecasts. 
  • RevOps Teams: Operations teams can set up automated tracking across channels, customize attribution models, and ensure consistent revenue reporting across the organization. 

Pricing Plans

Dreamdata includes several pricing plans:

  • Free plan: Ideal for small teams or those new to revenue attribution. This plan includes up to 5 user seats, 2 months of user activity history, and features like B2B predictive analytics, identity resolution, and unlimited prospect reveals.
  • Team plan: Starting at $999 per month (billed annually), the Team plan offers up to 10 user seats, 2 years of user activity history, 30,000 Monthly Tracked Users (MTUs), and 5 active syncs. It includes advanced features such as 360° customer journey insights, audience hub, ROAS, ROI, & CAC reporting, and revenue & multi-touch attribution.
  • Business plan: Priced from $2,499 per month (billed annually), this plan provides unlimited user seats, 3 years of user activity history, 60,000 MTUs, and 10 active syncs. Additional capabilities include data warehouse access, user roles, SSO & SAML, and the ability to import historical tracking data.
  • Enterprise plan: Built for large organizations with complex needs, the Enterprise plan offers customizable features such as custom MTUs, custom active syncs, multiple business units, and custom attribution model add-ons. Pricing is customized based on your specific requirements.

Pros of Dreamdata

  • Integrations are easy to set up: Dreamdata offers straightforward, well-documented integration processes that most teams can handle without technical support. The platform provides clear step-by-step guides for connecting common tools like CRMs, ad platforms, and analytics systems. [Read Full G2 Review]
  • You get actionable revenue insights: The platform turns complex attribution data into clear, actionable recommendations for improving revenue performance. Instead of just showing data, Dreamdata shows specific opportunities like underperforming channels, content gaps in the buying journey, and accounts showing strong buying signals. [Read Full G2 Review]
  • Powerful data segmentation tools: You can create custom segments based on industry, deal size, sales cycle length, or any combination of attributes, then analyze how different customer segments move through your funnel. [Read Full G2 Review]

Cons of Dreamdata

  • Can be time-consuming to learn the reporting nuances: While Dreamdata's reporting is powerful, it does require time investment and experimentation from your team. Users often need several weeks to understand how different reporting parameters interact and how to build custom reports that match their specific needs. The learning curve is particularly steep when trying to create complex multi-touch attribution reports or custom revenue forecasts. [Read Full G2 Review]
  • May need time to adjust to large data sets: The platform can experience performance issues when processing large datasets, especially when analyzing long periods or complex journeys. Users sometimes report slower load times and occasional timeouts when running detailed reports across multiple quarters of data. This can be particularly challenging for enterprise companies with high website traffic and numerous marketing touchpoints. [Read Full G2 Review]
  • Tracking upsells and cross-sells can be tricky: Dreamdata's attribution model sometimes struggles to accurately track revenue from existing customer expansions and upgrades. The platform works best with new customer acquisition journeys, but can get confused when trying to attribute additional revenue from existing accounts to specific marketing activities. [Read Full G2 Review]

HockeyStack: Features, Use Cases, Pricing, Pros & Cons

Key Features

  • Unified analytics platform: HockeyStack unifies marketing attribution, website analytics, and user behavior tracking in a single tool. While traditional solutions require multiple platforms, HockeyStack provides end-to-end visibility from first touch to revenue in one place. This unified approach eliminates data silos and reduces the complexity of managing multiple tools.
  • Advanced website analytics: With advanced web analytics, HockeyStack gives businesses deep insights into traffic patterns, user behavior, conversion rates, bounce rates, and engagement metrics. You can monitor these interactions in real-time to see which pages drive conversions, where users drop off, and how visitors interact with your website.
  • Revenue attribution: HockeyStack's attribution engine connects marketing activities directly to revenue outcomes through multi-touch attribution modeling. It tracks the entire customer journey and shows how different channels and campaigns contribute to conversions and revenue. Custom attribution models let you adjust tracking based on your specific sales cycle.
  • Lift Analysis: HockeyStack's lift analysis enables businesses to measure the incremental impact of specific marketing activities on conversion rates. You can compare groups exposed to a particular campaign against those who weren't to isolate the true effect of marketing without the need for complex experimental setups.
  • Customer journey orchestration: The platform helps teams personalize and optimize the buyer journey through behavioral targeting and content personalization. You can set up triggered actions based on user behavior, customize content based on user segments, and create personalized experiences across different touchpoints.
  • Integrations: HockeyStack integrates effortlessly with key business tools, including CRMs, paid ads platforms, social media, and more. These integrations allow businesses to sync marketing and sales data in real-time and get a data-driven approach to revenue growth.
  • Reporting and dashboards: The platform includes customizable reports that combine data from all sources in one view. Users can create role-specific dashboards, schedule automated reports, and export data for deeper analysis. Real-time updates ensure teams always have access to the latest data for decision-making.
  • Odin, the AI Assistant: HockeyStack's Odin serves as an AI-powered marketing analyst who provides instant analysis of data, highlights key insights, and recommends actions to improve performance. Odin leverages advanced algorithms and helps users quickly understand complex data patterns, spot opportunities for optimization, and make data-driven decisions without the need for manual analysis.
  • Cookieless tracking: HockeyStack also brings cookieless tracking capabilities. Instead of traditional tracking methods, it identifies visitors through device fingerprinting, collecting non-personally identifiable data like device type, browser version, and screen resolution.

Main Use Cases

  • Marketing team: Marketing teams get a complete view of campaign performance, from the first visit through to revenue. They can see which content drives engagement, track multi-channel campaign performance, and understand exactly how marketing activities influence revenue.
  • Sales team: Sales teams get granular data about prospect behavior before and during the sales process. They can see which features prospects have explored, what content they've engaged with, and when they show buying signals. This helps reps personalize outreach and focus on the most engaged accounts.
  • Executive team: Executive teams get clear, actionable insights about marketing performance, customer behavior, and revenue patterns. Instead of piecing together data from multiple systems, they can see the complete picture of what's driving growth.
  • RevOps team: RevOps teams can automate reporting and analysis across the entire customer journey. They can set up custom tracking for key metrics, build automated dashboards, and ensure consistent measurement across teams.

Pricing Plans

HockeyStack offers a comprehensive Marketing Analytics and Attribution plan that starts at $2,200 per month.

This plan includes features such as unlimited dashboards and reports, various visualizations (including funnels, tables, line charts, golden paths, and buyer journeys), an AI analyst for data analysis and report building, a no-code report builder, multi-touch attribution models, and buyer journey modeling.

For businesses with specific needs, HockeyStack provides add-ons like Account Intelligence and Workflows

Pricing for these add-ons is customized based on your individual requirements.

Pros of HockeyStack

  • You get a deeper understanding of each channel and campaign's attribution to revenue: Users appreciate that the platform connects every marketing touchpoint with actual user behavior and revenue outcomes, which shows exactly how different activities influence deals. This detailed tracking helps identify not just which channels drive revenue, but how prospects interact with your content and product before converting. [Read Full G2 Review]
  • Impressive customer support: Users also praise HockeyStack’s responsive and knowledgeable support team, which provides personalized assistance and quick resolutions. Whether it’s onboarding, troubleshooting, or optimizing data insights, the support team ensures customers get the most out of the platform. [Read Full G2 Review]
  • Easy to seamlessly plug all your third-party tools in one place: HockeyStack's integration process is straightforward, with clear documentation and pre-built connectors for most common tools. Most integrations can be set up in minutes without developer support. [Read Full G2 Review]

Cons of HockeyStack

  • Some integrations occasionally lag, but the support team is quick to resolve it: Real-time data syncing can sometimes experience delays, particularly with larger data sets or complex CRM integrations. However, the support team is proactive about monitoring these issues and typically resolves them quickly before they impact reporting. [Read Full G2 Review]
  • Dashboards could be even more powerful with rich text modules: HockeyStack provides customizable dashboards, but some users wish for more advanced text formatting options to add deeper context to reports. [Read Full G2 Review]
  • Can be overwhelming to sort through numerous dashboards and reports: The platform's comprehensive data collection and reporting capabilities can lead to information overload. It can be challenging to see which reports are most relevant without a clear organizational system. [Read Full G2 Review]

How to Choose the Right Marketing Attribution Tool for Your Needs?

Define your revenue attribution needs

Here are some of the main things you need to define when choosing the right platform:

  • Objectives: Specify what you want to achieve with revenue attribution, whether it's accurately measuring ROI across channels, understanding your complete customer journey, or something else. 
  • Data requirements: Determine which data sources matter most to your team. Whether it’s website traffic, ad performance, CRM activity, email interactions, or offline touchpoints.
  • Attribution models: Choose a platform that supports the right attribution models for your business. Simple first-touch or last-touch models might work for straightforward sales cycles, while complex B2B SaaS businesses often need sophisticated multi-touch models like W-shaped or time decay.
  • Integrations: Map out the essential tools your attribution platform needs to connect with, such as your CRM system, marketing automation platform, and analytics tools.
  • Team size and structure: Consider how many team members will need platform access and what type of access they'll require. Different departments like marketing, sales, and executive teams may need different levels of access and reporting capabilities.
  • Budget: Set a realistic budget that accounts for both the initial platform cost and ongoing expenses. Remember to factor in potential costs for implementation, training, and any additional users or features you might need as your business grows.

Evaluate revenue attribution platforms

Below is a quick recap of the strengths and considerations of Bizible, Dreamdata, and HockeyStack.Bizible:

  • Strengths: Offers deep Salesforce and Microsoft Dynamics integration, making it ideal for teams that rely on these CRMs. It also provides highly sophisticated multi-touch attribution models and advanced reporting for large enterprises.
  • Considerations: Complex implementation process, where companies need significant technical resources and ongoing maintenance. The high price point and learning curve may be overkill for small businesses.

Dreamdata:

  • Strengths: Dreamdata excels in comprehensive data collection, customer journey visualization, and flexible attribution modeling that adapts to any B2B business model.
  • Considerations: Can be overwhelming to set up and optimize for smaller teams without dedicated analytics resources. Performance can slow down with very large datasets.

HockeyStack:

  • Strengths: Revolutionary unified platform that gives you everything you need in one place – robust attribution, advanced analytics, and detailed behavior tracking, all while being more cost-effective and easier to implement than traditional solutions. Perfect for modern B2B teams that want powerful insights without the complexity.
  • Considerations: Newer platform means some enterprise features are still in development.

Other providers:

  • Alternative options: Consider tools like GA4 for basic attribution needs, HubSpot for all-in-one marketing platforms, or custom-built API solutions for more specific requirements. These might offer sufficient attribution capabilities at a lower cost for smaller organizations or specific use cases.

Compare pricing and features

Pricing models vary across attribution platforms. Some charge per user, while others base costs on features, data usage, or tracked user interactions. High-usage companies may face extra fees, so it’s essential to choose a pricing structure that scales with your business needs without unexpected costs.

Also, not every tool offers the same feature set. Some focus on CRM-based attribution, while others provide website analytics, session tracking, or AI-driven insights. Prioritize features that align with your goals to avoid overpaying for capabilities you won’t use.

But before committing, take advantage of free trials or demos. Testing a platform first-hand helps you assess ease of use, integration compatibility, and reporting accuracy, so you’ll make sure it can fit seamlessly into your workflow.

Consider user experience

The interface of your revenue attribution platform can make or break team adoption. Look for tools with intuitive navigation and clear workflows that don't require extensive training. Your team should be able to access key features and insights without constantly consulting documentation or support.

Data visualization capabilities also directly impact how effectively your team can understand and act on insights. Take a look at how each platform presents complex attribution data – are the visualizations clear and meaningful? Can you easily spot trends and patterns?

Your platform should also offer both pre-built, automated reports for common needs and the ability to create custom dashboards for specific requirements. Pay special attention to real-time reporting and how easily you can share insights across teams.

Lastly, data accuracy and compliance are non-negotiable. This includes clear data collection methods, regular accuracy checks, and built-in compliance with privacy regulations like GDPR and CCPA.

HockeyStack — The Ideal Alternative to Bizible and Dreamdata

Bizible and Dreamdata are both popular options in the revenue attribution space, but they come with limitations that may not suit every business.

Bizible (Adobe Marketo Measure) is deeply integrated with Salesforce, which makes it ideal for CRM-heavy teams but less flexible for those using other systems. It also has a complex setup and comes at a premium price point, which may not be suitable for smaller or scaling businesses.

Dreamdata, on the other hand, provides comprehensive data tracking and multi-touch attribution, but its complexity and steep learning curve make it challenging for teams that need quick, actionable insights. 

It also lacks a fully unified analytics experience, so businesses have to piece together data from different sources to get a complete picture.

That’s why HockeyStack may be the ideal alternative.

HockeyStack offers a fully unified revenue attribution and analytics platform, and combines website analytics, marketing automation, and multi-touch attribution in a single, easy-to-use system.

Unlike Bizible and Dreamdata, HockeyStack eliminates the need for multiple disconnected tools and provides a seamless and actionable approach to tracking revenue impact across marketing, sales, and customer interactions.

Here’s how HockeyStack can help:

  • Provides a single platform for website analytics, revenue attribution, and marketing automation, so you don’t have to juggle multiple tools.
  • Tracks every single marketing and sales touchpoint with multi-touch attribution models.
  • Uses AI-powered insights to automate reporting, highlight key trends, and provide actionable recommendations.
  • Supports account-based marketing with account intelligence, so teams can easily spot and engage high-value accounts.
  • Robust web analytics to track traffic, visitor behavior, conversion rates, and engagement metrics to provide a complete view of user activity.
  • Provides customizable, real-time dashboards with automated reports and actionable insights for marketing, sales, and leadership teams.

And this is just the tip of the feature iceberg.So, are you finally ready to stop wasting time stitching together data from multiple tools and paying for features you don't need? HockeyStack gives you everything in one place – powerful revenue attribution, detailed user behavior insights, and automated reporting that actually makes sense.

Book your demo today and see why HockeyStack is becoming the go-to choice for marketing teams that want results, not complexity.

Odin automatically answers mission critical questions for marketing teams, builds reports from text, and sends weekly emails with insights.

You can ask Odin to find out the top performing campaigns for enterprise pipeline, which content type you should create more next quarter, or to prepare your doc for your next board meeting.

Nova does account scoring using buyer journeys, helps automate account research, and builds workflows to automate tasks.

For example, you can ask Nova to find high intent website visitors that recently hired a new CMO, do research to find if they have a specific technology on their website, and add them to the right sequence. 

Our customers are already managing over $20B in campaign spend through the HockeyStack platform. This funding will allow us to expand our product offerings, and continue to help B2B companies scale revenue with AI-based insight products that make revenue optimization even easier.

We are super excited to bring more products to market this year, while helping B2B marketing and sales teams continue driving efficient growth. 

A big thank you to all of our team, investors, customers, and friends. Without your support, we couldn’t have grown this fast. 

Reach out if you want to learn more about our new products and check out HockeyStack!

About HockeyStack

HockeyStack is the Revenue Acceleration Platform for B2B. HockeyStack integrates with a company’s CRM, marketing automation tools, ad platforms and data warehouse to reveal the ideal customer journey and provide actionable next steps for marketing and sales teams. HockeyStack customers use this data to measure channel performance, launch cost-efficient campaigns, and prioritize the right accounts.

About Bessemer Venture Partners

Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 145 IPOs and 300 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has more than $18 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Hong Kong, Boston, and Bangalore. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio).

Written by
Emir Atlı
CRO at HockeyStack