HockeyStack's Tracking Advantage
Tracking website visitors is the core of any marketing analytics & attribution software and the more accurate your website tracking is, the more accurate your reports will be.
HockeyStack uses a cookieless tracking technology called fingerprinting, which F1000 companies widely use. You also have the option to track users with cookies and switch to cookieless at any time.
In addition to cookieless tracking, this article covers how HockeyStack's data platform works.
Higher Accuracy
With cookieless tracking, you can track users more accurately.
Why you should consider switching to cookieless tracking:
- Cookies expire every 90-120 days
- If the user switches browsers, you get a duplicate user
- Many browsers are blocking cookies
Fingerprinting stores the ID on the device and doesn't expire, soit doesn't get affected by these.
If your data is inaccurate, the decisions that you make based on your data will be inaccurate too. Below, you can see a test run between HockeyStack and a competitor using cookies to track. HockeyStack was able to match 45 deals with their website activity while the competitor was able to match 32 deals with their activity. (40% higher accuracy)
Better Integrations and Visualization
While most platforms use third-party software to power their visualization, HockeyStack was built entirely by our engineering team, which means our integrations and platform are more reliable and completely flexible.
Our integrations make sure that our data is 100% accurate across platforms. (you can talk to our customers who switched from other platforms as your last step in the process to verify this)
With HockeyStack you can build any type of report utilizing all our integrations and data cleaning on the backend, while other platforms only rely on pre-built templates. So a retail company and a SaaS company would use the same templates using these platforms, while you can build reports that fit into your needs with HockeyStack.
We also have complete onboarding with 10 dashboards built by our CSM team to get you started with your needs and goals in 2 weeks.
Ease of Implementation
Because of the sophistication of HockeyStack's data platform and integrations, setting up HockeyStack doesn't require resources from your engineering team. With other platforms, you would need your engineering team to set up all website goals with custom tags (similar to Google Analytics) while HockeyStack is completely no-code. All website events are defined by our customer success team in your first 2 weeks, and after that, any team member can define new events using our event builder.
Odin automatically answers mission critical questions for marketing teams, builds reports from text, and sends weekly emails with insights.
You can ask Odin to find out the top performing campaigns for enterprise pipeline, which content type you should create more next quarter, or to prepare your doc for your next board meeting.
Nova does account scoring using buyer journeys, helps automate account research, and builds workflows to automate tasks.
For example, you can ask Nova to find high intent website visitors that recently hired a new CMO, do research to find if they have a specific technology on their website, and add them to the right sequence.
Our customers are already managing over $20B in campaign spend through the HockeyStack platform. This funding will allow us to expand our product offerings, and continue to help B2B companies scale revenue with AI-based insight products that make revenue optimization even easier.
We are super excited to bring more products to market this year, while helping B2B marketing and sales teams continue driving efficient growth.
A big thank you to all of our team, investors, customers, and friends. Without your support, we couldn’t have grown this fast.
Reach out if you want to learn more about our new products and check out HockeyStack!
About HockeyStack
HockeyStack is the Revenue Acceleration Platform for B2B. HockeyStack integrates with a company’s CRM, marketing automation tools, ad platforms and data warehouse to reveal the ideal customer journey and provide actionable next steps for marketing and sales teams. HockeyStack customers use this data to measure channel performance, launch cost-efficient campaigns, and prioritize the right accounts.
About Bessemer Venture Partners
Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 145 IPOs and 300 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has more than $18 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Hong Kong, Boston, and Bangalore. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio).
