15 Best UserGems Alternatives & Competitors on the Market Right Now
UserGems helps you find leads by tracking relevant buying signals, but once you're in, it can get frustrating.
The filters still aren't very granular, so you might end up digging through way too much data just to find the right people. You can't narrow down information the way you want, and some data is already outdated by the time you get it.
That might work for early teams, but if you're growing fast or running more advanced plays, you need more control.
Below, we’ll cover the best UserGems alternatives on the market right now—tools that give you cleaner data, better filters, and features built to actually help you close deals.
Why Look for an Alternative to UserGems?
UserGems has made its mark as a specialized intelligence platform that tracks buying signals, such as job changes, and helps sales teams leverage existing relationships to generate new opportunities.
But while the concept is strong, the execution isn’t always perfect. As teams scale or run more complex motions, several limitations can start to get in the way.
Here are some of the most common frustrations that push companies to explore other options:
- Data mismatches can create downstream issues: While UserGems tracks job changes, it occasionally associates the wrong contact with the wrong company, especially when profiles aren’t fully updated. These mismatches can break automation workflows, skew reporting, and force sales teams to spend time manually fixing errors that should’ve been handled by the platform.
- Limited filtering makes it harder to target high-quality leads: As your team scales, having granular control over lead segmentation becomes a priority. UserGems doesn’t always let users filter by specific criteria like seniority level, department, or region, so it’s harder to isolate and prioritize the most valuable opportunities in your ICP.
- Leads aren't always filtered properly: UserGems can overwhelm you with volume, but it doesn’t always let you filter leads the way you need. The limited controls mean you can’t narrow your view based on things like seniority, region, or function.
Key Features to Look for in a UserGems Alternative
If you’re thinking about switching from UserGems, you’ll want to make sure the next platform checks the right boxes—especially when it comes to things like data quality, automation, and scalability.
Here are the key features to prioritize when choosing a UserGems alternative:
- Buying signals: Choose a platform that tracks a wide variety of real buying signals. Look for data like research activity, tech stack changes, hiring surges, and funding announcements.
- AI capabilities: A strong UserGems alternative should use AI to find patterns you’d otherwise miss. That means predictive lead scoring, smarter segmentation, next-best-action suggestions, and even AI-driven outreach like what UserGems offers with Gem-E.
- Robust CRM integration: Look for deep, native integrations with your CRM (whether that’s Salesforce, HubSpot, or another tool). The platform should automatically update records, create new contacts, log activity, and trigger workflows based on intent signals, all without manual effort.
- Contact and account data enrichment: Real-time signals are only useful if they come with accurate, up-to-date contact and company data. Your team shouldn’t need a second tool just to find an email address or firmographic details.
- Workflow automation capabilities: The right platform should let you trigger a wide range of actions automatically, like alerting reps, starting outbound sequences, or updating CRM fields. Look for flexible logic, custom rules, and multi-system workflows. Platforms like HockeyStack excel in AI workflow automation, helping teams move fast without needing extra hands.
- Customization and filtering options: A one-size-fits-all approach doesn’t work when you're selling into specific markets or roles. You need to define your ICP, build custom segments, apply advanced filters, and monitor what matters most to your team.
- Analytics and reporting features: Pick an analytics platform that clearly shows how it impacts your bottom line through detailed, accurate reporting. Look for tools that track pipeline generation, conversion rates, and team activity in ways that UserGems often fails to capture.
- User interface and ease of use: Search for an intuitive interface that works for sales reps, marketers, and admins—especially when it comes to setup, signal interpretation, and day-to-day use.
- Support, onboarding, and strategic guidance: Even the best tools fall flat without proper support. You want vendors that offer fast, knowledgeable help, a hands-on onboarding process, and ongoing strategic advice.
The 15 Best UserGems Competitors to Consider
If UserGems isn’t quite the right fit—or you’re just exploring what else is out there—you’ve got plenty of options.
Below, we’ve rounded up the top UserGems alternatives that offer different strengths in areas like outbound automation, account-level analytics, buying signal tracking, and intent-based prospecting:
- HockeyStack
- Zoominfo
- Apollo.io
- LeadIQ
- Lusha
- Clearbit
- Cognism
- LinkedIn Sales Navigator
- Seamless.ai
- 6sense
- Outreach
- Lead411
- Demandbase
- Warmly
- Clay
1. HockeyStack
HockeyStack is a leading revenue acceleration platform that unifies account-based marketing, outbound sales automation, and customer journey analytics in one powerful system.
The platform works by combining intent data, behavioral analytics, and contact intelligence to help teams target the right accounts at the right time with personalized outreach.
Key features of HockeyStack
- Account-level buyer journeys: HockeyStack provides a granular view of the entire buyer journey at the account level, so teams can understand which marketing and outbound activities actually drive revenue.
- Custom multi-touch attribution: HockeyStack lets you build and compare attribution models side by side. You can track how every channel and campaign contributes to closed revenue (not just first or last clicks).
- Workflow automation: You can set up workflows that trigger based on real buying signals, like someone visiting your pricing page twice or interacting with outbound emails. HockeyStack connects the dots between signals, actions, and outcomes, all without code.
- Cookieless tracking to identify anonymous visitors: HockeyStack uses advanced fingerprinting technology to uncover which companies are visiting your site, even if they don’t fill out a form. This means your team sees more of the pipeline and can take action earlier in the buying journey.
- ABM engagement scoring: HockeyStack calculates dynamic engagement scores using website activity, first- and third-party intent signals, firmographics, platform behavior, and past buyer journey data. Your team gets a ranked list based on who’s showing buying intent right now.
Why Do Companies Choose HockeyStack over UserGems?
- Flexible multi-touch attribution that connects marketing, outbound, and revenue: While UserGems focuses mostly on contact tracking and job changes, HockeyStack gives you full visibility into how every channel contributes to pipeline and revenue. You can build and compare custom multi-touch attribution models—first-touch, last-touch, or weighted—to see which campaigns, messages, or channels actually move the needle. [Read Full G2 Review]
- Integrated website analytics that show the full marketing picture: With HockeyStack, your website isn’t a black box. The platform ties every visit, click, and session back to real people and accounts, so you see exactly how buyers engage before and after outreach. While UserGems focuses on job movements, HockeyStack gives you a full marketing POV by showing which pages drive intent, which accounts are active, and how that behavior connects to revenue. [Read Full G2 Review]
- Complete customer journey mapping: HockeyStack lets you visualize the entire path a buyer takes—from the first anonymous website visit to the moment the deal closes. You can break down every interaction across marketing, sales, and success to see what actually drives movement through the funnel. This kind of visibility is something UserGems simply can’t match. [Read Full G2 Review]
What Customers Are Saying About HockeyStack
- Oneflow doubled its visitor-to-MQL conversion rate by using HockeyStack’s account-level journey tracking. Their team now confidently links LinkedIn ad engagement to actual pipeline and has eliminated reporting blind spots across the funnel. [Read the Full Case Study]
- Dice uses HockeyStack to unify fragmented marketing data and clearly map the buyer journey. They now prioritize the right touchpoints, make smarter budgeting decisions, and better align sales and marketing follow-up strategies. [Read the Full Case Study]
2. ZoomInfo
ZoomInfo is a B2B database and intelligence platform that helps sales and marketing teams find and connect with their ideal customers.
The platform works by aggregating data from multiple sources, including web crawling, user-contributed information, and partnerships with data providers. Their platform includes tools for prospecting, account-based marketing, enrichment, and intent data.
Key features
- Massive B2B contact and company database: ZoomInfo gives you access to millions of up-to-date company and contact profiles. You can find decision-makers, understand org charts, and get a clear picture of your target accounts in just a few clicks.
- Advanced search and filters: You can quickly narrow your prospect list using filters like job title, company size, industry, location, and more.
- Intent data and sales triggers: ZoomInfo tracks various sales triggers, such as which companies are actively researching topics related to your product.
Who is ZoomInfo best for?
ZoomInfo is best suited for mid-market and enterprise sales teams with high-volume prospecting needs and defined ideal customer profiles.
It delivers particular value to organizations that operate in multiple industries and want precise targeting based on company attributes, technologies used, and buying intent signals.
What are some limitations of ZoomInfo?
- Data inaccuracies for UK companies: Users report that ZoomInfo's European data, particularly for UK companies, often contains outdated or incorrect information. [Read Full G2 Review]
- Job changes aren't always up-to-date: Several users say job change data can lag behind, sometimes by weeks. That delay makes it harder to reach prospects at the right moment. [Read Full G2 Review]
- Customer support often points you to hours of self-help videos: Some users report frustration with customer support, saying it's hard to get direct help. Instead, they’re often directed to lengthy self-serve documentation or video tutorials. [Read Full G2 Review]
Pricing
ZoomInfo offers three main pricing plans:
- Professional Plan: $14,995 per year, including 5,000 bulk credits.
- Advanced Plan: $24,995 annually, with automation sales tools and 10,000 bulk credits.
- Elite Plan: $39,995 per year, with comprehensive data access and 20,000 bulk credits.
3. Apollo.io
Apollo.io is a data-driven sales intelligence and engagement platform that helps B2B sales teams connect with potential customers. It combines a vast database of over 275 million contacts with prospecting tools, email sequencing, and analytics tools.
Key features
- Contact database: Apollo offers access to over 275 million contacts with detailed filtering options for company size, industry, job title, and technologies used.
- Advanced search and filtering: The platform includes over 65 filters, so users can precisely target prospects based on criteria such as industry, company size, job title, and location.
- Sales engagement tools: Apollo.io includes tools for creating and automating multi-channel outreach sequences, including emails, calls, and LinkedIn messages.
Who is Apollo.io best for?
Apollo.io is particularly well-suited for startups and SMBs with limited budgets who need comprehensive prospecting tools without enterprise-level pricing. Companies with technically oriented products also benefit from Apollo's strong filtering for technographic data.
What are some limitations of Apollo.io?
- Data can be very inaccurate and primarily revolves around LinkedIn: Users say Apollo’s most reliable data comes from LinkedIn, but anything outside of that is often inaccurate or outdated. This can be frustrating when you're trying to reach verified contacts through other channels like email or phone. [Read Full G2 Review]
- The interface can be confusing: Some users say the UI feels cluttered and unintuitive, especially for new users. It can take time to figure out where key features are or how to build workflows efficiently. [Read Full G2 Review]
- You can't get a good grasp of the platform during the free trial: Many users feel the free trial is too limited to properly evaluate the tool. Key features are either locked or restricted, which makes it hard to know what you're really getting. [Read Full G2 Review]
Pricing
Apollo.io offers several pricing plans:
- Free Plan: $0 per month, with basic features, limited sequences, and export credits.
- Basic Plan: $49 per user per month (billed annually), including unlimited email credits, 75 mobile credits per month, and 1,000 export credits per month.
- Professional Plan: $79 per user per month (billed annually), offering all Basic features plus 100 mobile credits per month, 2,000 export credits per month, AI-assisted email writing, and advanced reporting.
- Organization Plan: $119 per user per month (minimum 3 users, billed annually), including all Professional features along with 200 mobile credits per month, 4,000 export credits per month, advanced security configurations, and customizable reports.
4. LeadIQ
LeadIQ is another popular sales intelligence tool that helps B2B sales teams find, capture, and connect with leads faster. It pulls verified contact data—like emails and phone numbers—directly from LinkedIn and similar third-party sources through a browser extension.
Key features
- Chrome extension: LeadIQ's browser extension helps sales reps capture contact information while browsing LinkedIn, company websites, and other professional platforms. Users can click to instantly save verified emails, phone numbers, and company data without switching between multiple tools.
- Revisit alerts: The platform notifies sales reps when previously captured prospects change jobs or receive promotions.
- CRM system integration: The platform offers seamless integrations with major CRMs like Salesforce, HubSpot, and Outreach.
Who is LeadIQ best for?
LeadIQ is ideal for sales development representatives and account executives who heavily prospect through LinkedIn and need to quickly get accurate contact information without disrupting their workflow.
What are some limitations of LeadIQ?
- You quickly burn through credits: Users say LeadIQ’s credit system feels restrictive, especially for teams doing high-volume prospecting. If you're capturing a lot of leads, you'll likely run out faster than expected and may need to upgrade sooner than planned. [Read Full G2 Review]
- You sometimes get phone numbers from the lead's family members: Some users report getting personal or unrelated contact info, like numbers tied to a lead’s family member. It’s rare, but it can create awkward situations. [Read Full G2 Review]
- Can't always find data for smaller companies: Users mention that LeadIQ works well for mid-market and enterprise accounts, but struggles to find quality data for smaller or less-known companies. This can be limiting if your ICP includes startups or niche markets. [Read Full G2 Review]
Pricing
LeadIQ offers the following pricing plans:
- Free Plan: $0 per month with basic features and limited credits.
- Essential Plan: $36 per user per month when billed annually, or $45 monthly, including 1,000 email and 50 mobile credits per month.
- Pro Plan: $79 per user per month when billed annually, or $89 monthly, offering 2,000 email and 100 mobile credits per month, along with advanced features like Salesforce integration.
- Enterprise Plan: Custom pricing for specific organizational needs.
5. Lusha
Lusha is a leading contact information platform that helps sales and recruitment professionals find accurate B2B contact details, including direct phone numbers, email addresses, and company information.
Key features
- Prospecting platform: Users can build targeted prospect lists using multiple filtering criteria, including industry, company size, job title, and location.
- CRM enrichment: Lusha can automatically renew existing CRM contacts with updated phone numbers, email addresses, and company information.
- Chrome extension for instant contact discovery: The Lusha Chrome extension integrates with platforms like LinkedIn, Sales Navigator, and company websites, so users can get instant access to prospects' contact details directly from the browser.
Who is Lusha best for?
Lusha is particularly well-suited for individual sales representatives and small teams who need accurate contact information while working directly within LinkedIn.
It also provides exceptional value for recruiters and staffing professionals who regularly need direct contact methods for specific candidates without extensive database subscriptions.
What are some limitations of Lusha?
- Customer support can't help with more complex questions: Users say Lusha’s support team handles basic issues well, but often struggles with more technical or advanced questions. For anything that requires more than simple fixes, you're likely left figuring it out on your own. [Read Full G2 Review]
- Data accuracy is questionable: Several users mention inconsistent data quality, especially for phone numbers or older records. You might still need to cross-check contact details before reaching out. [Read Full G2 Review]
- CRM integrations are often glitchy: Some users report frequent sync issues between Lusha and CRMs like Salesforce or HubSpot. [Read Full G2 Review]
Pricing
Lusha provides these plans:
- Free Plan: $0 per month, includes 5 credits per month for a single user.
- Pro Plan: $19.90 per user per month (billed monthly), includes 200 credits per month and supports up to 3 users.
- Premium Plan: $69.90 per user per month (billed monthly), includes 800 credits per month and supports up to 5 users.
- Scale Plan: Custom pricing.
6. Clearbit
Clearbit is a B2B data intelligence platform that collects data from over 250 public and private sources, including company websites, social media profiles, and legal filings to help sales teams get up-to-date company and contact information.
It was acquired by HubSpot in 2023, and it’s now part of its Breeze Intelligence solution in the ecosystem.
Key features
- Data enrichment API: Clearbit automatically updates your existing leads and customer records with over 100 data validation points, including company size, industry, technologies used, and social profiles.
- Intent-based alerts: The platform notifies you when target accounts perform specific actions that signal buying intent.
- Visitor identification (Reveal): This tool spots anonymous companies that visit your website by matching their IP addresses to Clearbit's company database.
Who is Clearbit best for?
Clearbit is best for B2B marketing and RevOps teams that want to enrich their data, personalize campaigns, and spot high-intent buyers early in the funnel.
It’s also especially useful for companies running account-based experience (ABX) or inbound strategies that rely on precise firmographic and technographic insights.
What are some limitations of Clearbit?
- Very few criteria in the ICP definition: Users say Clearbit limits how precisely you can define your ideal customer profile. Without more granular filters, it’s harder to build tightly targeted segments for campaigns. [Read Full G2 Review]
- The UX can get confusing: Some users find the interface unintuitive, especially when jumping between enrichment, Reveal, and integration settings. It can take a while to figure out where everything lives and how to get the most value. [Read Full G2 Review]
- Company-level data isn't always up-to-date: Some users report that firmographic details—like company size, revenue, or tech stack—can be outdated or inaccurate. [Read Full G2 Review]
Pricing
Since HubSpot acquired Clearbit in late 2023, its features now live inside HubSpot under the name Breeze Intelligence. To use them, you’ll need to buy Breeze Credits.
HubSpot doesn’t list prices publicly, so you’ll need to contact their sales team for a custom quote based on your use case and data volume.
7. Cognism
Cognism is a B2B lead generation platform that specializes in providing compliant, accurate contact data with a strong focus on the European market. It combines traditional data sources with AI and machine learning to verify contact information and track professional movements.
Key features
- Extensive global contact database: Cognism offers access to a vast database of over 400 million B2B contacts, including 50 million mobile numbers in the US and 120 million contacts in Europe.
- Mobile contact data: Cognism provides substantially more mobile phone numbers than most competitors, especially for European contacts.
- Intent data integration: Through a partnership with Bombora, Cognism delivers intent data that finds companies actively researching topics related to your business and product.
Who is Cognism best for?
Cognism is ideal for B2B sales teams targeting European markets where GDPR compliance and data accuracy are critical concerns.
Companies with international sales operations particularly benefit from Cognism's strong coverage of European decision-makers and mobile phone data, which often surpasses what competitors can provide outside North America.
What are some limitations of Cognism?
- The sales team might overpromise: Users mention that Cognism’s sales reps sometimes set high expectations that the product doesn’t fully meet. This can lead to disappointment once you start using the platform day to day. [Read Full G2 Review]
- The search function can be confusing: Some users find the search experience unintuitive, especially when applying multiple filters or building complex segments. It can take time to understand how to get accurate results. [Read Full G2 Review]
- Problems with SFDC integrations: Several users report issues syncing data with Salesforce, such as duplicate entries or missing fields. These glitches can slow down workflows and require manual cleanup. [Read Full G2 Review]
Pricing
Cognism offers two primary packages:
- Grow: This package provides essential contact and company data for prospecting, including access to Cognism's phone-verified Diamond Data contacts.
- Elevate: Building upon the Grow package, Elevate adds advanced intelligence and actionable signals, such as intent data and sales trigger events.
Cognism does not publicly list specific pricing details for these packages, and the costs are based on factors like the number of users, required features, and data needs.
8. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a premium prospecting tool built on top of LinkedIn's vast professional network of over 875 million members.
It helps sales professionals find, understand, and engage with potential customers by providing advanced search filters, lead recommendations, and relationship insights.
Key features
- InMail messaging: Users receive 50 InMail messages per month, so they can have direct communication with prospects outside their immediate network.
- Advanced search filters: Sales Navigator offers powerful search capabilities with over 40 filters, including company size, industry, job function, seniority, and technology used.
- Lead and account recommendations: The platform automatically suggests relevant prospects and companies based on your sales preferences and past interactions.
Who is LinkedIn Sales Navigator best for?
LinkedIn Sales Navigator is perfect for sales professionals who rely heavily on relationship-based selling and need detailed insights into prospects' professional backgrounds and networks.
It also delivers exceptional value to teams selling complex B2B solutions with multiple stakeholders because you can easily identify entire buying committees and their interconnections.
What are some limitations of LinkedIn Sales Navigator?
- Customer support replies weeks later: Users report that LinkedIn’s support team can be extremely slow to respond, sometimes taking weeks to tackle issues. [Read Full G2 Review]
- Pricey and you run out of credits fast: Many users say Sales Navigator is expensive for what it offers, especially considering how quickly you burn through InMail credits. Once those are gone, your outreach efforts become limited unless you upgrade. [Read Full G2 Review]
- Not great for small, highly-targeted campaigns: Sales Navigator works well for high-volume prospecting, but users say it lacks the precision needed for smaller, tightly focused campaigns. [Read Full G2 Review]
Pricing
LinkedIn Sales Navigator offers three subscription plans:
- Core: $99.99 per user per month (or $959.88 annually), with advanced lead and company search, 50 InMail messages per month, and real-time sales updates.
- Advanced: $149.99 per user per month (or $1,300 annually), including all Core features plus CRM integration, team collaboration tools, and additional insights.
- Advanced Plus: Custom pricing for enterprise needs.
9. Seamless.ai
Seamless.ai is a real-time B2B search engine that helps sales and marketing professionals find accurate contact information for potential leads.
It uses artificial intelligence, web scraping technology, social media data, and machine learning algorithms to build and verify business contact details.
Key features
- Real-time contact verification: Seamless.ai checks email deliverability and phone connectivity the moment you search, not from a static database.
- Unlimited credits system: While most competitors limit monthly contacts, Seamless offers unlimited access to verified emails and phone numbers on their professional and team plans.
- AI list building: The platform automatically builds targeted prospect lists based on your ideal customer profile criteria. You simply define your parameters, and the AI continuously adds new, verified contacts that match your specifications without manual searching.
Who is Seamless.ai best for?
Seamless.ai is ideal for high-volume sales teams who need unlimited access to verified contact data without the constraints of monthly credits.
It also provides exceptional value to organizations that regularly prospect into new markets or industries where they lack established databases of potential customers.
What are some limitations of Seamless.ai?
- Emails are often inaccurate: Users frequently report that many of the emails Seamless.ai provides are outdated or bounce. This forces reps to double-check data or rely on secondary tools for verification. [Read Full G2 Review]
- Confusing cancellation policy: Some users say canceling a subscription isn’t straightforward and often requires reaching out to support directly. [Read Full G2 Review]
- Promises live chat, but it's just a bot: While the platform advertises live chat support, users often find themselves talking to a chatbot. For more complex issues, they still need to open a ticket and wait. [Read Full G2 Review]
Pricing
Seamless.ai offers a free pricing plan that supports 1 user and 50 monthly credits. There are also two paid plans (Pro and Enterprise), and both have custom pricing – you’ll need to contact sales for a precise quote.
10. 6sense
6sense is an account-based marketing (ABM) and sales intelligence platform that uses artificial intelligence to predict which companies are in-market for your solutions.
Key features
- Account-based AI: 6sense uses AI to find and prioritize in-market accounts based on buying intent signals. The platform analyzes billions of data points to predict which companies are actively researching solutions like yours, even when they're anonymous.
- Buyer journey stages: The platform assigns each account to a specific stage in the sales process, from early research to decision-making.
- Dynamic segments: The platform automatically creates and updates account segments based on intent signals, firmographics, and buying stage.
Who is 6sense best for?
6sense works best for enterprise B2B companies with complex, high-value sales cycles that require precise timing and personalized engagement strategies.
It also delivers particular value to organizations already practicing account-based marketing and want deeper insights into buyer intent and anonymous research activity.
Related reading → 6sense vs. Demandbase: 2025 Comparison (+ Better Options)
What are some limitations of 6sense?
- Takes quite some time to learn the features and start leveraging it properly: Users say 6sense has a steep learning curve, especially for teams new to ABM or predictive tools. It can take weeks (or even months) to fully understand the platform and start using it effectively. [Read Full G2 Review]
- Building reports is time-consuming and confusing: Several users mention that reporting in 6sense isn’t very intuitive. Setting up dashboards or pulling custom insights often requires extra support or trial and error. [Read Full G2 Review]
- Not as easy to look up a specific contact as other tools: While 6sense excels at account-level insights, users say it’s not great for quickly finding or verifying individual contacts. Other platforms offer faster, more straightforward contact lookup features. [Read Full G2 Review]
Pricing
6sense’s pricing starts with a free plan that provides 50 monthly credits for basic prospecting.
Paid plans—Team, Growth, and Enterprise—are custom-priced and typically range from $20,000 to over $100,000 annually, depending on users, credits, and features like intent data or predictive AI.
11. Outreach.io
Outreach.io is a comprehensive sales execution platform that helps sales teams automate personalized communication across multiple channels, including email, phone, SMS, and social media.
Key features
- Multi-channel sequences: Sales teams can create automated workflows that combine emails, calls, social touches, and text messages in a strategic cadence.
- Kaia (AI sales assistant): This real-time AI assistant joins sales calls to provide live coaching, capture action items, and points out relevant information during conversations.
- Success plans: The workspace helps manage complex deals by documenting stakeholders, timelines, and mutual action plans that both sales teams and prospects can access.
Who is Outreach.io best for?
Outreach.io works best for large B2B sales teams that need to streamline complex, high-volume outreach across multiple channels. If your team relies heavily on email, calls, and meeting automation to move deals forward, Outreach is built specifically for that.
What are some limitations of Outreach.io?
- Very old-school, clunky UX: Users say the interface feels outdated and unintuitive compared to newer tools. Simple tasks like editing sequences or moving between views can take more clicks than necessary. [Read Full G2 Review]
- New features don't always work properly: Several users mention that newly released features can be buggy or inconsistent. It often feels like they’re rolled out before they’re fully ready. [Read Full G2 Review]
- Email integration issues: Some users experience problems syncing their email accounts, especially with Outlook or Gmail. [Read Full G2 Review]
Pricing
Specific pricing details are not publicly disclosed, and you’ll have to contact Outreach’s sales team for a custom quote.
12. Lead411
Lead411 is another popular sales intelligence platform that provides B2B teams with access to verified contact information, as well as important sales triggers such as hiring events, funding rounds, and executive changes.
Key features
- Trigger alerts: Tracks key business events like funding rounds, executive changes, and office relocations that might signal buying opportunities. Users receive daily alerts about these trigger events within their target accounts.
- Chrome extension: Lets you capture contact information while browsing LinkedIn or company websites with a single click.
- CRM Integration: The platform integrates with over 25 CRM and sales enablement tools, including Salesforce, HubSpot, and Pipedrive.
Who is Lead411 best for?
Lead411 is best for small to mid-sized B2B sales and marketing teams that need reliable contact data and intent signals without breaking the budget. It’s especially useful for SDRs doing high-volume outreach.
What are some limitations of Lead411?
- Phone numbers can be a hit or miss: Users say the email data is generally strong, but phone numbers—especially direct dials—aren’t always accurate. You might still need to verify numbers before calling. [Read Full G2 Review]
- Not as reliable as some competitors in the similar price range: Some users feel Lead411’s data quality and enrichment features fall slightly behind other tools in the same pricing tier. It works well, but may not be the most consistent option out there. [Read Full G2 Review]
- Search functions could be better: The search interface can feel clunky, and filters don’t always return precise results. Users say it takes extra effort to fine-tune prospect lists. [Read Full G2 Review]
Pricing
Lead411 offers these pricing plans:
- Basic Plan: Starting at $99 per user per month, this plan includes access to verified emails and direct-dial phone numbers, along with basic search filters.
- Enterprise Plan: For larger organizations with extensive needs, this plan provides custom features and dedicated support, with pricing available upon request.
There’s also a 7-day free trial.
13. Demandbase
Demandbase is a popular account-based GTM solution that combines intent data, account intelligence, and artificial intelligence to help B2B teams close high-value accounts.
Key features
- Account intelligence: The platform provides comprehensive insights about target accounts, including firmographics, technographics, and buying team details.
- Personalized website experiences: Demandbase offers tools to customize website content based on visitor attributes such as industry, company size, or location.
- Account-based advertising: With its native demand-side platform (DSP), Demandbase helps businesses deliver targeted advertisements to specific accounts that show buying intent.
Who is Demandbase best for?
Demandbase works best for enterprise B2B companies with complex sales cycles that have fully committed to account-based marketing strategies.
It’s also a great fit for organizations that sell high-value solutions to specific industries or market segments where precise targeting matters more than lead volume.
What are some limitations of Demandbase?
- There’s a 12-hour sync time between Salesforce and Demandbase: Users mention that data doesn’t update in real time, with a 12-hour delay between Salesforce and Demandbase. This lag can slow down fast-moving campaigns or affect time-sensitive outreach. [Read Full G2 Review]
- Not affordable for smaller companies and go-to-market startups: Many users feel Demandbase is priced for larger enterprises. Smaller teams often find it too expensive compared to more lightweight ABM or intent data tools. [Read Full G2 Review]
- Contact-level data isn’t always very granular: Some users say Demandbase shines at the account level but lacks detailed contact insights. [Read Full G2 Review]
Pricing
Demandbase has custom pricing, so you'll have to contact their sales team for a precise quote.
Generally, costs vary widely based on organization size, with annual totals ranging from $18,100 for smaller teams to over $100,000 for enterprises.
14. Warmly
Warmly specializes in revealing anonymous traffic and helps B2B sales teams spot and engage high-intent leads that are researching their product.
Key features
- Video meeting intelligence: The platform integrates with Zoom, Google Meet, and Microsoft Teams to display real-time company and contact information during sales calls.
- Website visitor identification: Warmly finds which companies visit your website in real-time, even when visitors don't fill out forms. The platform shows you company names, visit frequency, pages viewed, and time spent on site.
- Slack notifications: Warmly sends alerts to Slack channels when high-value accounts visit your website or interact with specific pages.
Who is Warmly best for?
Warmly works best for small to mid-sized B2B companies with high-value products who want to capitalize on website traffic without requiring form fills.
It delivers particular value to teams that conduct many sales meetings and demos, as the video conferencing intelligence feature provides instant context about prospects.
What are some limitations of Warmly?
- No startup-friendly pricing model: Users say Warmly’s pricing feels geared toward larger teams with bigger budgets. There’s no truly affordable, middle plan for early-stage startups or small sales teams. [Read Full G2 Review]
- The interface isn’t very beginner-friendly: Some users find the UI a bit overwhelming at first. Without prior experience in sales tech, it can take time to figure out how to use the platform. [Read Full G2 Review]
- The platform often can’t find names for the leads: While Warmly can identify companies visiting your site, users report that it struggles to surface actual contact names tied to that activity. This limits the ability to personalize outreach right away. [Read Full G2 Review]
Pricing
- Data Only Plan: Priced at $499 per month (or $4,000 annually), this plan includes unlimited seats, identification of up to 5,000 warm leads per month, first-party web visitor de-anonymization, real-time data alerts, and access to Warmly's prospecting database.
- Business Plan: Starting at $19,000 annually for 10,000 warm leads per month, this plan includes all Starter features and adds second-party signals (e.g., LinkedIn monitoring), sales orchestration, and lead routing capabilities.
- Enterprise Plan: Custom pricing (but generally starts at $30,000 per year).
15. Clay
Clay is a modern, AI-powered sales intelligence platform that combines powerful data enrichment with customizable workflows to help sales teams build and nurture targeted lead lists.
The platform works by letting you build "tables" of prospect data that automatically refresh and update based on custom criteria.
Key features
- Flexible data enrichment: Clay connects to multiple data providers to find emails, phone numbers, social profiles, and company information for your prospects.
- LinkedIn Prospecting: Clay helps you build targeted lead lists directly from LinkedIn search results, Sales Navigator, or specific company pages. The tool also extracts details from work history, education, and other sections that typically require manual copying.
- Custom fields and formulas: The platform lets you create calculated fields that transform and combine data points using custom logic. These formulas can automatically categorize prospects, create personalized outreach snippets, or calculate lead scores based on multiple criteria.
Who is Clay best for?
Clay works best for growth-focused startups and small sales teams that need flexible, cost-effective prospecting without enterprise-level complexity.
It’s also a good fit for technically savvy sales professionals and founders who want to design custom prospecting workflows, due to the spreadsheet-like interface and formula capabilities.
What are some limitations of Clay?
- Might not be a good fit for people who don’t generally work with spreadsheets: Clay’s interface looks and feels like a spreadsheet, which can be intimidating for users who aren’t used to working in that format. If you prefer traditional CRMs or visual tools, it may feel overwhelming at first. [Read Full G2 Review]
- Complex to navigate until you learn the ropes: New users often say Clay has a learning curve. The flexibility is powerful—but you’ll need time (and maybe a few tutorials) to use it effectively. [Read Full G2 Review]
- The payment structure is a bit confusing: Clay uses a credit-based system that’s not super intuitive at first. It can be hard to estimate how many credits you’ll need or how much each action will cost until you start using it regularly. [Read Full G2 Review]
Pricing
Clay’s pricing includes:
- Free plan that provides 100 monthly credits
- Starter plan starts at $134 per month (billed annually) and includes 2,000 credits
- Explorer plan starts at $314 per month (billed annually) and includes 10,000 credits
- Pro plan starts at $720 per month (billed annually) and includes 50,000 credits
- Enterprise pricing is custom
HockeyStack — The #1 UserGems Alternative
If you’re looking for a more complete, flexible, and revenue-focused alternative to UserGems, HockeyStack delivers.
HockeyStack unifies revenue intelligence, account-based marketing, and outbound automation in one comprehensive platform. It provides a complete view of the customer journey with powerful workflow automation that connects every touchpoint to measurable revenue outcomes.
Whether you're running ABM, outbound, or a full-funnel motion, HockeyStack gives your team the visibility and tools to drive results, fast.
Here are just some of the things it brings to the table:
- See the full buyer journey at the account level and understand exactly which channels, touchpoints, and campaigns are creating real revenue.
- Build and compare custom multi-touch attribution models to pinpoint how every campaign and interaction contributes to the sales pipeline, not just first or last clicks.
- Set up no-code workflows that trigger personalized outbound based on real-time buying signals like pricing page visits, ad clicks, or content engagement.
- Use cookieless tracking to identify anonymous companies visiting your site and forward them to your sales team—before they ever fill out a form.
- Score accounts using live engagement data, intent signals, firmographics, and past deal behavior so your reps know who’s actually ready to buy.

Want to see how it all works in action? Book a demo and find out what your funnel’s been trying to tell you all along.
Odin automatically answers mission critical questions for marketing teams, builds reports from text, and sends weekly emails with insights.
You can ask Odin to find out the top performing campaigns for enterprise pipeline, which content type you should create more next quarter, or to prepare your doc for your next board meeting.
Nova does account scoring using buyer journeys, helps automate account research, and builds workflows to automate tasks.
For example, you can ask Nova to find high intent website visitors that recently hired a new CMO, do research to find if they have a specific technology on their website, and add them to the right sequence.
Our customers are already managing over $20B in campaign spend through the HockeyStack platform. This funding will allow us to expand our product offerings, and continue to help B2B companies scale revenue with AI-based insight products that make revenue optimization even easier.
We are super excited to bring more products to market this year, while helping B2B marketing and sales teams continue driving efficient growth.
A big thank you to all of our team, investors, customers, and friends. Without your support, we couldn’t have grown this fast.
Reach out if you want to learn more about our new products and check out HockeyStack!
About HockeyStack
HockeyStack is the Revenue Acceleration Platform for B2B. HockeyStack integrates with a company’s CRM, marketing automation tools, ad platforms and data warehouse to reveal the ideal customer journey and provide actionable next steps for marketing and sales teams. HockeyStack customers use this data to measure channel performance, launch cost-efficient campaigns, and prioritize the right accounts.
About Bessemer Venture Partners
Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 145 IPOs and 300 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has more than $18 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Hong Kong, Boston, and Bangalore. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio).