Tell the whole story, not just the part they remembered most
Self-reported attribution alone is just as misleading as first touch or last touch alone. In HockeyStack, we pair self-attribution with the rest of the journey so that you can tell the full story —not one piece of it.
ABM/ABX overview
See the target account list penetration, top accounts by engagement and intent scores, revenue influence of your ABM campaigns in one place.
ABM engagement scores
HockeyStack uses website engagement, first and third-party intent, platform metrics, firmographics, and historical buyer journey data to score your accounts.
Contact-level journeys
See journeys of your top accounts in your ABM list, track engagement, and empower your sales team with key activity to personalize their messages.
Build audiences and offline conversions
Create account lists with first/third-party intent, website actions, custom goals, or cohorts and sync them directly to Linkedin and Display Network.
Real-time CRM sync
Sync key metrics and engagement at both the account and user levels with your CRM, ensuring the entire team has visibility.
How we helped B2B leaders around the world
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
Oneflow Doubles Visitor to MQL Rate Using HockeyStack’s Revenue Attribution & Account-Level Journeys
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How shifting from Bizible to HockeyStack changed Planful's marketing team
Frequently asked questions
Our implementation is self-serve. You can integrate all your data sources and historical data in a few steps. Out-of-the-box dashboards are ready to use immediately after the data ingestion. All customers see value within the first 30 days.
You need to have a marketing operations / revenue operations resource to implement HockeyStack efficiently, but HockeyStack doesn't require any coding, and all functionality is self-serve.
HockeyStack integrates with leading CRM, ABM, Marketing Automation, and advertising platforms. Learn more about our integrations.
HockeyStack helps you create and capture more pipeline by showing you the holistic funnel and buyer journey instead of just department-level analytics. It is fully customizable and is the only tool that allows you to build any report you need without any code. Learn more about what makes us different.
Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted.
Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.
We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.