AI-powered Insights
Go from insight to action faster with Odin, your AI assistant.
Enable Odin to analyze data, highlight key insights, and recommend actions to boost performance—instantly.
Trusted by hundreds of revenue teams
Your AI-powered Analyst, Odin
We built the World’s first AI marketing analyst to support your revenue team and give you all the benefits of an in-house analyst without hiring full-time employees.
Odin is constantly analyzing your data and surfacing insights, as well as building new reports.
Text-to-report
Ask Odin to create reports based on Insights shared, or any time you have a burning question you need to answer quickly!
Simply tell Odin what kind of report you are looking for, define the fields in question, and voila! Instant reports from your AI Assistant.
Golden paths
HockeyStack can uncover the golden paths to conversions for any pipeline or revenue goal.
For example, if you want to see the most common paths to an enterprise deal over the last 18 months. HockeyStack will automatically create a golden path report to show you the most common journeys, conversion rates, velocity, and more.
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Lift
Is your target audience more likely to convert when they engage with your ABM campaigns? What is the impact of your in-person events on pipeline?
Lift reports help you understand causality by comparing two groups: one that experienced a specific touchpoint and one that didn’t. You can then determine the positive or negative impact of that touchpoint on each group, and clearly understand what drives results.
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Chris Wood, Director of Demand Generation at ActiveCampaign, shares how HockeyStack empowered their team to overcome BI challenges, and optimize LinkedIn performance.
“HockeyStack is allowing us to understand trends over time and also predict where to go next.”
The team at Bitmovin knew their channels were working well together, but manual stitching across platforms and spreadsheets was consuming time that should have been spent on improving performance. That's when they decided to bring in HockeyStack to help clarify what was working for the boss.
"Just today, our CEO reviewed dashboards to evaluate the effectiveness of specific assets, and he found the Lift reports helpful in seeing positive or negative impacts"
The team at Bloomreach needed to paint a clearer picture of marketing’s value and use data to validate spend. And they could do this more effectively at Bloomreach if they knew exactly how their experiences led to sales. That's when they decided to bring on HockeyStack.
We’re able to do the tracking (not just on a converted contact) but to also see what happens before they actually convert. That has really opened up our teams to feel like what they’re doing is having an impact.
The team at Dice was looking for more than last-touch attribution to understand the customer journey. But the data was sprawling and hosted in several tools, and even then, the picture just wasn't complete. That's when they brought in HockeyStack to enrich and enhance their understanding.
“HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make those types of budgeting decisions at different levels.”
How OneFlow used cohort reports and multi-touch attribution to gain visibility on their audience, and optimize ad campaigns for pipeline and revenue.
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“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Rowan Tonkin, CMO of Planful, shares how HockeyStack enhances visibility and empowers marketing teams to efficiently analyze performance and gain comprehensive insights.
"We looked at other technologies that were both attribution based and non attribution based. HockeyStack gave us the best of both worlds."
Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact.
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“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
