Close faster by surfacing the deal activities

It’s not just about what happens during the sales calls; it’s also about what happens in between and after. HockeyStack delivers insights into buying committee actions and activities, providing complete visibility into your deals.

Trusted by GTM teams around the world
Know everything about your deals

Get unparalleled visibility into the actions of the buying committee, identify which deals show more intent and which ones need more attention. Unlock opportunities for increasing deal size and decreasing the sales cycle.

Deal prioritization

HockeyStack leverages both first and third-party intent signals across the customer journey to score late-stage accounts and help you prioritize them.

Get notified when they are back

Whether it's an open deal or a closed deal, HockeyStack notifies you in real time when your accounts are on the website and showing intent.

Sync everything with your CRM

Sync key metrics and engagement at both the account and user levels with your CRM, ensuring the entire team has visibility.

What’s possible?

Pair self-attribution with software-attribution. Make better decisions.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

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What’s possible?
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Andrei Zinkevich's ABM Reporting Board

How does Andrei Zinkevich measure ABM performance and align marketing and sales with account intelligence?

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Maximizing the Pipeline ROI with HockeyStack

Find out how Cognism's marketing team leverages HockeyStack to pinpoint effective strategies and optimize their inbound pipeline towards efficient growth.

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Return on ad spend in paid social


Increase in spend:pipeline ROI

3 days

saved every month from manual reporting

“HockeyStack's integration with my entire tech stack has been a game-changer. The amount of insights you get is unmatched. It basically shows your funnel in another perspective.”
Canberk Beker
Ex-Group Head of Paid at Cognism
Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

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Paid ROI in the pipeline


form submission in a quarter


visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Anand Nambiar
Head of Demand Gen, Marketing & MarkOps
How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

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increase in content-influenced opportunities


increase in opportunities


increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
Levi Olmstead
Associate Director, Content Marketing
See HockeyStack in action.
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