Documentation
Integrations
Templates
Enterprise
Login
Teams
Marketing
Sales
Marketing Leaders
Demand Gen
Performance Marketing
Content
Marketing Ops
ActiveCampaign Case Study
See more from happy customers
Sales Leaders
Sales Representative
Anvilogic’s Sales Performance Dashboard
Go to the Template
Learn how HockeyStack supports teams
Platform
AI Insights
Report Builder
Account Intelligence
Workflows
Odin the AI Analyst
Go from insight to action faster with Odin
Text-to-report
Get reports on-demand from your AI assistant
Golden Paths
See the most common journeys for any goal
Lift Analysis
Compare cohorts, automatically
AI Insights
Multi-touch Attribution
Measure what's working with mulitple models
Buyer Journeys
Visualize end-to-end prospect and account level paths
Funnels
Understand the impact of touchpounts on conversions
Full Flexibility
Build reports for every member of your team
Report Builder
First and Third Party Intent
Aggregate signals to identify the hottest accounts
Smart Scoring
Accelerate the signal-to-pipeline process
Salesforce Sync
Surface insights for sales where they spend their time
Real-Time Alerts
Build reports for every member of your team
Account Intelligence
Display and LinkedIn Sync
Achieve always-on brand presence with your ICP
Offline Conversions
Sharpen targeting and improve down funnel conversions
CRM Sync
Keep your CRM up to date
Workflows
Pricing
Customers
Resources
Template Library
See how others use HockeyStack
HockeyStack Labs
Go-to resource for B2B benchmarks
HockeyStack Academy
Knowledge hub for B2B teams
Implementation
Learn about the implementation process
Can You Dashboard It?
Learn to build reports in under 2 minutes
Webinars
Webinars hosted by HockeyStack
Playbooks
Step-by-step actionable guides
The Flow
The Netflix for B2B Revenue teams
Can You Dashboard It
What do marketers find difficult to track?
Changelog
Product updates from HockeyStack
Resource Library
Company
Careers
Help Center
HockeyStack Advantage
Engineering Careers
Security
Interactive Demo
Book a demo
Back to articles
Insights
Better Marketing
Building The Flow
Emir talks about our journey of building The Flow and its revenue influence.
Example H2
Written by
Share this article
Latest from The Academy
In Action
Analyze LinkedIn Influence
In this episode of Marketing 201, you'll learn how to analyze LinkedIn Influence using HockeyStack.
Read more
Content Marketing
Idea-Driven Content: Understanding The 3 Types of 'Good' Content & How To Create Them
Obaid shares tactical insight into content marketing
Read more
Learn HockeyStack
HockeyStack Academy 101 - The HockeyStack Data Model
This guide explains how HockeyStack data model works, even with messy datasets that have duplicates and/or no defined relations.
Read more
