HockeyStack Academy 102 - Step 2.0 - Intro to your first attribution report
In this step, we will be building your first channel attribution report.
In step 2, you will be building your first channel attribution report.
To do this, we need to create:
- The definition of a “Marketing Channel”
- The definitions of your KPIs to add as columns to this report.
Read the below article on our data model before proceeding:
