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Better Measurement

Cheat sheets for measuring and reporting on marketing and sales.

Better Measurement

Data-Driven vs Data-Informed: Which Approach Works for SaaS Marketing Teams?

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Better Measurement

Ultimate Guide To B2B SaaS Data Analytics

For B2B SaaS companies, tracking their business intelligence is not a choice but a necessity to survive in the competitive industry. This article provides the essential B2B SaaS analytics tools and metrics that you can use to track and improve your company’s health.
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Better Measurement

Why Cross-Functional Collaboration is Essential for Data Analysis

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Better Measurement

Lead Attribution: What is It and Why it Should Be a Priority for Your Business

To benefit from the many uses of lead attribution, learn about the different models and choose the right tool by reading this article.
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Better Measurement

An Ultimate Guide To SaaS Marketing Funnels

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In Action

Marketing Mix Modeling

Jump in to uncover the ins and outs of Marketing Mix Modeling – from its mechanics to its ideal applications – with Drew.
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Other categories

All Articles
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Attribution 2.0

The Command Center

How did HockeyStack grew by 3x in the first 180 days of 2024? By repositioning, and making data-driven decisions
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Tool Reviews

Top 6 Dreamdata Alternatives For 2024

Marketing attribution software allows marketers to understand which channels, campaigns, content and ads drive the most revenue so they can optimize performance and improve ROI. If Dreamdata is not the best attribution tool for your business, keep reading to learn about other great alternatives.
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In Action

HockeyStack's Tracking Advantage

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Insights

Building The Flow

Emir talks about our journey of building The Flow and its revenue influence.
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Better Marketing

Best 11 SaaS Welcome Email Examples

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Demand Generation

Demand Ladder: A HockeyStack Framework For Accelerating Demand

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Latest from hockeystack

Planful success story

Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.

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Resources

HockeyStack Academy

Learn core marketing concepts, HockeyStack fundamentals, and steal our best-performing frameworks.

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LABS

Bi-weekly and monthly research reports in the world of GTM. Compare your metrics against benchmarks, and learn what’s driving pipeline for others.

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The Flow

The Netflix for B2B Revenue teams. Shows created by HockeyStack and celebrities.