AI Insights Features for Instant Analysis and the Most Common Journeys: Odin and Golden Paths
Odin and Golden Paths, our latest AI Insights features, were designed to bring instant clarity and actionable insights to your data. These additions can help your team identify key trends, optimize campaign strategy, and understand customer journeys faster and easier than ever before.
Ever find yourself stuck in an analysis rut while staring at the same dashboard or set of reports? Or manually combining spreadsheets to try and identify the most common engagements in the customer journey?
Odin and Golden Paths, our latest AI Insights features, were designed to bring instant clarity and actionable insights to your data. These additions can help your team identify key trends, optimize campaign strategy, and understand customer journeys faster and easier than ever before.
Odin: Instant, AI-Driven Insights on Your Dashboard
Odin is our AI assistant for analytics, purpose-built to simplify the way you engage with and interpret your dashboards. No more stare-and-compare marathons or revisiting the same reports multiple times, trying to see or interpret something new. Odin can handle the first pass (or second or third) of data analysis, highlight trends, identify anomalies, and even offer recommendations.
How Odin Works
Using Odin is simple: just click on the "Analyze with Odin" button on any dashboard. In seconds, Odin aggregates your data, contextualizes it, and presents an analysis that covers trends, performance, and improvement suggestions. This initial analysis goes beyond simple pattern recognition; Odin understands the nuances of metrics specific to your business (e.g., MQLs, deal stages), allowing it to produce a highly relevant assessment of your data.
Best of all, a full dashboard analysis takes one (1) credit out of your allotment. Chat with Odin further on the same credit, you’ll only be deducted per dashboard analysis.
Diving Deeper with Odin’s Q&A
Odin isn’t just a static report generator—it’s interactive. You can ask Odin questions to probe deeper into the data. For example, if you want to pinpoint underperforming campaigns, just ask Odin for recommendations on campaigns to pause. Odin will analyze campaign performance metrics, factor in audience engagement, and surface a list of campaigns that may no longer serve your goals.
Text-to-report
Odin can also create reports for you, not just analyze them. Odin will continuously analyze your data in the background and proactively provide insights and recommendations, as well as visualizations on demand based on your chat request.
A New Level of Precision for Recommendations
If the initial analysis feels too broad, Odin can also suggest additional reports to enhance dashboard depth. This function is perfect for refining your insights by identifying gaps in data that, once filled, enrich Odin’s ability to generate actionable recommendations. It’s like having a data analyst on call, 24/7.
Privacy and Infrastructure for Odin
Odin runs on top of OpenAI, so any time you click “Analyze with Odin,” the reports are processed by OpenAI APIs. If your team has questions about security or privacy, the OpenAI statements can be found at https://openai.com/enterprise-privacy/ and https://trust.openai.com/
Golden Paths: Illuminating the Customer Journey
Marketing success often hinges on understanding the nuances of the customer journey, and marketers spend a ton of time analyzing what drives opportunities and conversions. And “what” can take the form of channels, mediums, and content, where timing and the audience all factor into success.
This is where our Golden Paths feature comes in, allowing you to visualize the most common and impactful paths your customers take, from initial touchpoints to closed won, or even expansion.
What Are Golden Paths?
Golden Paths helps you visualize multi-touchpoint customer journeys, identifying the sequence of channels or touchpoints that lead to a conversion. Instead of guessing or hypothesizing, you can now see a clear, data-backed map of your customers' most common paths as they progress towards deal creation or closed won.
How Golden Paths Work
Golden Paths is highly configurable. You can define:
- The goal of your path (such as a conversion to “deal closed”)
- The property to track (like channels or specific actions)
- Path length, which limits the number of steps in the path (e.g., a three-step sequence from initial touchpoint to conversion)
Once configured, Golden Paths generates a detailed journey map that’s scored based on the frequency and impact of each path. Not only does this scoring reflect how popular a path is, but it also considers how much it improves your conversion rate, allowing you to focus on paths that are both prevalent and effective.
Clear Visuals for Intentional Journey Building
Golden Paths offers insights that might otherwise remain hidden. For example, you might discover that customers who interact first with organic social, then through organic search, are more likely to convert. This type of insight is invaluable—it helps you invest in channels that not only drive initial awareness but also encourage continued engagement and drive conversions.
What’s Next? A Glimpse at Upcoming Features
Odin and Golden Paths are just the beginning. The HockeyStack engineering team is constantly pushing new features and updates, and we are investing heavily in AI and machine learning to push the boundaries of what's possible in analytics. So get excited for what’s next!
Upcoming Features Include:
- Account Intelligence: We’re building a scoring system for high-intent accounts based on HockeyStack data. Unlike other “black-box” systems, our scoring criteria will be fully transparent, customizable, and tuned to your Ideal Customer Profile (ICP). Integrated contact discovery will also be available, simplifying outreach for your sales team.
- Salesforce Integration: We’re working on an integration that will bring HockeyStack insights directly into your Salesforce instance, streamlining the workflow for your sales team by surfacing high-priority accounts without reps leaving their usual tools.
Get access to Odin and Golden Paths
With Odin and Golden Paths, your team can make faster, data-backed decisions to drive growth and efficiency.
These features were crafted with direct feedback from users like you, so if you are ready to see how they work, book a demo with our sales team or contact your Customer Success Manager.
Happy reporting!
Odin automatically answers mission critical questions for marketing teams, builds reports from text, and sends weekly emails with insights.
You can ask Odin to find out the top performing campaigns for enterprise pipeline, which content type you should create more next quarter, or to prepare your doc for your next board meeting.
Nova does account scoring using buyer journeys, helps automate account research, and builds workflows to automate tasks.
For example, you can ask Nova to find high intent website visitors that recently hired a new CMO, do research to find if they have a specific technology on their website, and add them to the right sequence.
Our customers are already managing over $20B in campaign spend through the HockeyStack platform. This funding will allow us to expand our product offerings, and continue to help B2B companies scale revenue with AI-based insight products that make revenue optimization even easier.
We are super excited to bring more products to market this year, while helping B2B marketing and sales teams continue driving efficient growth.
A big thank you to all of our team, investors, customers, and friends. Without your support, we couldn’t have grown this fast.
Reach out if you want to learn more about our new products and check out HockeyStack!
About HockeyStack
HockeyStack is the Revenue Acceleration Platform for B2B. HockeyStack integrates with a company’s CRM, marketing automation tools, ad platforms and data warehouse to reveal the ideal customer journey and provide actionable next steps for marketing and sales teams. HockeyStack customers use this data to measure channel performance, launch cost-efficient campaigns, and prioritize the right accounts.
About Bessemer Venture Partners
Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 145 IPOs and 300 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has more than $18 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Hong Kong, Boston, and Bangalore. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio).
