What are the key touchpoints driving enterprise deals?
Ask Odin to uncover which channels are driving your enterprise deals.
Previously, marketers had to ask their ops team to build reports, analyze the data and summarize insights to answer simple questions like what works for bringing in enterprise customers.
Now Odin can go from generating the report, or pulling insights from existing reports, and providing an analysis of insights into the top performing channels and campaigns that drove enterprise deals in seconds.
Top Channels for Engagement (Report: Enterprise Account Trends (>1K Employees))
- Google: Strong performance with 47,200 visits, leading to 95 contact form submissions, 72 meetings booked, and 34 qualified deals.
- Organic Social: Engaging and trust-building, with 21,500 visits, resulting in 45 contact form submissions, 30 meetings booked, and 18 qualified deals.
- Direct Traffic: Largest traffic source with 512,000 visits, driving 91 contact form submissions, 77 meetings booked, and 46 qualified deals.
- LinkedIn Paid: Smaller but highly engaged, with 3,400 visits, resulting in 15 contact form submissions, 13 meetings booked, and 8 qualified deals.
Marketing Touchpoint Impact (Report: Lift from Deal Created to Won)
- LinkedIn Paid: Highest conversion lift (8.1x), making it a key driver for closing deals.
- Email Marketing: Strong contribution to driving closed won, with a 5.2x lift.
- Blog Content: Notable impact to increasing closed won deals with a 3.3x lift.
To maximize enterprise deal success, invest in LinkedIn Paid for conversions, optimize Google & Direct Traffic for lead generation, and leverage email & blog content to support deal progression.
