Odin prompt library
Where should I cut $100k in budget from?
Ask Odin where to cut spend to minimize impact on performance.
Previously, marketers would need to request an analysis from their ops team of performance across channels and campaigns pulling insights from reports across a range of dashboards.
Odin can draw insights by comparing performance across different channels, and extrapolate the underperforming campaigns to surface this insight in seconds.
It will also conduct the analysis to identify the combination of campaigns from which to cut budget with minimal impact on a team’s overall performance.
Where should I cut $100k in budget from?
To cut $100K while minimizing revenue impact, consider reducing budget from the following underperforming campaigns:
- Twitter - Awareness & Engagement
- Budget: $180K
- Conversion Issues:
- Low MQL → Opportunity conversion (15.4%) → meaning leads are not transitioning into meaningful sales conversations
- Lowest Opportunity → Closed Won rate (17.5%) → meaning leads are not translating into deals.
- Revenue per deal ($50K) is lower than other channels.
- Revenue Impact: $3.5M (low for the budget).
- Action: Reduce $50K, as this campaign delivers weak mid-funnel performance.
- LinkedIn - Brand Awareness - Thought Leadership
- Budget: $160K
- Conversion Issues:
- Low MQL → Opportunity rate (16%) → leads are not transitioning into meaningful sales conversations
- Opportunity → Closed Won rate is only 17.8% (one of the weakest amongst other campaigns).
- Lowest average deal size ($45K).
- Revenue Impact: $3.6M.
- Action: Reduce $50K, as this campaign is not effectively converting at later stages.
