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We are excited to announce our $20M Series A led by Bessemer Venture Partners!
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Resource Library

Unlock the full HockeyStack experience with these resources.

Latest from hockeystack

HockeyStack Labs

B2B Customer Journey Touchpoints: The Impact of Deal and Company Size

With a 9.5% rise in impressions and a 19.8% increase in touchpoints to close deals in 2024, we explore how company and deal sizes influence these shifts.
Learn more about Analytics and attribution
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Template Library

Kyle Lacy's CMO Dashboard

The following dashboard for Kyle Lacy, CMO of Engineering Management Platform, Jellyfish, measures and reports on customer journeys and golden paths, pipeline source velocity comparisons, buying committee insights and closed lost account revivals.
Learn more about Analytics and attribution
Go to the template
Playbooks

How We 3x'd Outbound Meetings With No Additional Headcount

Facing a steep 2025 revenue target, we launched Project Nova. Using account intelligence, 6 SDRs became a triple-meeting machine.
Learn more about Analytics and attribution
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Template Library

Andrei Zinkevich's ABM Reporting Board

How does Andrei Zinkevich measure ABM performance and align marketing and sales with account intelligence?
Learn more about Analytics and attribution
Go to the template
Company News

HockeyStack Raises $20M in Series A Led by Bessemer Venture Partners

Today we are proud to announce our $20M Series A led by Bessemer alongside YC, Uncorrelated Ventures, and QNBeyond Ventures.
Learn more about Analytics and attribution
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HockeyStack Labs

Catch the latest benchmarks and reports to see how you stack up against hundreds of other B2B SaaS companies.

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Marketing

How Marketing Leaders Respond to Budget Cuts

In this report, we explore how B2B marketers respond to budget cuts, which channels face the most reductions, and how better attribution could improve decision-making.
Benchmarks

LinkedIn Ad Benchmarks for B2B Marketers: What’s Working Right Now

In this report, we analyzed data from over 70 B2B SaaS companies to explore spent, in-platform metrics, and conversion figures from LinkedIn Ads.
Benchmarks

B2B Customer Journey Touchpoints: The Impact of Deal and Company Size

With a 9.5% rise in impressions and a 19.8% increase in touchpoints to close deals in 2024, we explore how company and deal sizes influence these shifts.
Paid Ads

B2B SaaS Linkedin Ads Benchmarks

In this report, we analyzed data from over 70 B2B SaaS companies to explore spent, in-platform metrics, and conversion figures from LinkedIn Ads in 2023.
Sales

Marketing Influence on Outbound Deals

Every marketer deep down knows that they don’t just contribute to inbound revenue; their activities also influence outbound. In this report, we analyzed data from more than 50 B2B SaaS companies, which allowed us to review the state of outbound in 2023 and 2024, as well as how marketing influenced it.
Sales

ACV, Sales Cycles, and Sales Reps

In this report, we share data about the relationship between ACV, the length of sales cycles, and the number of sales reps.
Marketing

The Impact of Product Experiences on the Buyer Journey

In this report, we analyzed over 150 B2B SaaS companies to assess the impact of different product offerings such as free trials, interactive demos, and sandbox environments on the buyer journey.
Reports

HockeyStack Recap 2023 – B2B SaaS Marketing & Revenue Benchmarks

HockeyStack 2023 Recap is here! In this report, we explored marketing and revenue data from 2023 to share essential benchmarks and actionable strategies for maximizing their marketing ROI and revenue growth.
Reports

The State of First-Touch, Last-Touch, Self-Reported Attribution and Revenue

In this report, we analyzed over 8,500 self-reported attribution answers from 36 B2B SaaS companies to discover the differences in attribution models and what works and what doesn't in B2B SaaS.

Template Library

Learn how the best revenue leaders in the business track KPIs and performance. Steal their templates and measure what matters!

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Playbooks

Go from insight to action with Playbooks on growth, brand awareness and marketing leadership.

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The Flow

The Flow brings you the top voices of influence in B2B, delivering insightful, entertaining, and growth-inspiring streams directly to your screen.

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Workflows

Learn to build Account Intelligence Workflows that automatically detect intent, conduct web research, qualify prospects, identify key decision-makers, and streamline your sales team’s processes.

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Odin Prompt Library

Inspiration for questions to ask Odin to dig into your marketing data and move from analysis to actionable insights in seconds.

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Additional Resources

HockeyStack Academy

Your go-to hub for expert marketing knowledge 
—explore strategic, creative, and analytical resources to boost your impact.

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Impact Framework

See how top revenue leaders across departments leverage HockeyStack to maximize platform potential and drive results.

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Integrations

Effortlessly unify data across your marketing, sales, and CRM with seamless integrations. If you can’t find what you’re looking for, we’ll build it for you.

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Cookieless Tracking

HockeyStack’s automatic tracking is not magic, although it certainly feels like that.

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