HockeyStack Academy 102 - Step 3.1 - Build your first attribution report
In this step, you will learn how to build your first attribution report
Read the below guides before proceeding:
After Step 2, we have everything we need to be able to build attribution reports!
Navigate to Definitions > Reports and create a new report
Our attribution report should have:
- Numbers:
- Number of companies engaged with the channel
- Spend per channel
- Number of times done for each KPI
- Conversion rates between each KPI
- $ Amounts for Pipeline and Closed Won
- ACV for Pipeline and Closed Won
- To keep this guide short, we will only build the below columns. The rest will be similar to at least one of the below:
- Number of companies engaged with the channel
- Spend per channel
- Pipeline #
- Pipeline $
- Pipeline ACV
- Pipeline → Closed Won conversion rate
- Breakdown:
- Unified Channel
- Filter:
- No filter — we want all companies to be shown
- Attribution model:
- For all of these columns, we will use the Linear model to demonstrate, but you can use any model.
Odin automatically answers mission critical questions for marketing teams, builds reports from text, and sends weekly emails with insights.
You can ask Odin to find out the top performing campaigns for enterprise pipeline, which content type you should create more next quarter, or to prepare your doc for your next board meeting.
Nova does account scoring using buyer journeys, helps automate account research, and builds workflows to automate tasks.
For example, you can ask Nova to find high intent website visitors that recently hired a new CMO, do research to find if they have a specific technology on their website, and add them to the right sequence.
Our customers are already managing over $20B in campaign spend through the HockeyStack platform. This funding will allow us to expand our product offerings, and continue to help B2B companies scale revenue with AI-based insight products that make revenue optimization even easier.
We are super excited to bring more products to market this year, while helping B2B marketing and sales teams continue driving efficient growth.
A big thank you to all of our team, investors, customers, and friends. Without your support, we couldn’t have grown this fast.
Reach out if you want to learn more about our new products and check out HockeyStack!
About HockeyStack
HockeyStack is the Revenue Acceleration Platform for B2B. HockeyStack integrates with a company’s CRM, marketing automation tools, ad platforms and data warehouse to reveal the ideal customer journey and provide actionable next steps for marketing and sales teams. HockeyStack customers use this data to measure channel performance, launch cost-efficient campaigns, and prioritize the right accounts.
About Bessemer Venture Partners
Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 145 IPOs and 300 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has more than $18 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Hong Kong, Boston, and Bangalore. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio).
