AI Agents For
Marketing Reporting and Account Intelligence
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Marketing Reporting
Custom Reports
Build custom reports in seconds to answer any question. Easily filter by channel, CRM properties, or funnel stages with easy to understand visualizations.
Attribution and Lift Reporting
Choose between 9 attribution models to understand how touchpoints contribute to revenue, and use lift reporting to understand the incremental impact of marketing efforts.
Cookieless Tracking
HockeyStack’s compliant cookieless technology assigns anonymous identifiers to each website visitor, allowing you to track activity pre conversion.
Account Intelligence
AI Account Research
Automatically detect intent, conduct web research, and qualify accounts to streamline outreach processes.
AI Contact Discovery
Automate finding contacts in your ICP by selecting title filters, or keywords in their headline, summary, or job details.
Custom Scoring
Start with our industry-leading scoring algorithm and easily tailor to fit your company’s scoring goals.
Solutions for
Unify insights across the funnel to uncover what’s working, fix what’s not, and forecast with confidence.
Accelerate pipeline by focusing your team on the right accounts, at the right time, with the right context.
Drive demand by scaling what works and eliminating wasted effort across channels.
Power smarter media and lifecycle plays with full-funnel visibility and real-time buyer insights.
Uplevel product launches, messaging, and enablement, all while empowering your team to achieve 10x results.
Uplevel product launches, messaging, and enablement, all while empowering your team to achieve 10x results.
Uplevel product launches, messaging, and enablement, all while empowering your team to achieve 10x results.
Uplevel product launches, messaging, and enablement, all while empowering your team to achieve 10x results.
Uplevel product launches, messaging, and enablement, all while empowering your team to achieve 10x results.
Uplevel product launches, messaging, and enablement, all while empowering your team to achieve 10x results.
Uplevel product launches, messaging, and enablement, all while empowering your team to achieve 10x results.
Uplevel product launches, messaging, and enablement, all while empowering your team to achieve 10x results.
How we helped B2B leaders around the world
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
How shifting from Bizible to HockeyStack changed Planful's marketing team
How Bloomreach Proves Marketing’s Impact with HockeyStack
How Airbyte Rebuilt GTM with HockeyStack AI Analytics
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
How shifting from Bizible to HockeyStack changed Planful's marketing team
How Bloomreach Proves Marketing’s Impact with HockeyStack
How Airbyte Rebuilt GTM with HockeyStack AI Analytics
How 8x8’s Marketing Team Drives Business Growth with HockeyStack
How Anvilogic Moved from Fragmented ABM and Reporting to Data-Driven GTM
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
How Dice Optimized Go-to-Market Strategy with a Connected Buyer Journey
How shifting from Bizible to HockeyStack changed Planful's marketing team
How Bloomreach Proves Marketing’s Impact with HockeyStack
How Airbyte Rebuilt GTM with HockeyStack AI Analytics
“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”
"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."
"HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we narrow in on what initiatives are working or not working."
“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”
“Odin is like having a teammate who can instantly analyze performance and recommend what to do next. I’ve used it to refine our media mix and forecast exactly what we need to hit our goals.”
“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”
“Our executives got more value from HockeyStack in one session than he got from Looker all year.”
“It's the best analytical tool I have ever used, bringing our analytic game to another level.”
“Would you lose any sales if you paused branded search campaigns? If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”
“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."
“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”
“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”
"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”
“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”
“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”
"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo."
“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts.”
“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”
"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."
"HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we narrow in on what initiatives are working or not working."
“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”
“Odin is like having a teammate who can instantly analyze performance and recommend what to do next. I’ve used it to refine our media mix and forecast exactly what we need to hit our goals.”
“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”
“Our executives got more value from HockeyStack in one session than he got from Looker all year.”
“It's the best analytical tool I have ever used, bringing our analytic game to another level.”
“Would you lose any sales if you paused branded search campaigns? If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”
“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."
“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”
“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”
"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”
“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”
“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”
"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo."
“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts.”
“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”
"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."
"HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we narrow in on what initiatives are working or not working."
“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”
“Odin is like having a teammate who can instantly analyze performance and recommend what to do next. I’ve used it to refine our media mix and forecast exactly what we need to hit our goals.”
“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”
“Our executives got more value from HockeyStack in one session than he got from Looker all year.”
“It's the best analytical tool I have ever used, bringing our analytic game to another level.”
“Would you lose any sales if you paused branded search campaigns? If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”
“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."
“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”
“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”
"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”
“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”
“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”
"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo."
“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts.”
Others stop at conversion. We show you how to scale.
Learn why your prospects convert and double down on what’s working within 3 weeks.
Today
Today
Kick off by connecting your website and data sources.
Pull up a pre-built dashboard and see the performance of any asset, channel, and campaign within 24 hours after data integrations.
Tomorrow
Week 1
Ready, Set, Go: Craft custom reports like a pro.
Lean on Odin—your AI analyst—to serve up account and reporting insights, and build your first custom dashboard to quickly answer your day-to-day questions.
Next week
Week 2
Scale: Loop in your teammates for your first Workflow
HockeyStack is officially launched! Build your first AI workflow – sales and marketing alignment has never looked better.
success!
Week 3
Now, all your GTM data is flowing through HockeyStack.
Your GTM data is live in HockeyStack. You’re tracking conversions, and SDRs have eyes on top accounts. We’ll stay close to keep adoption seamless.
Frequently asked questions
How long does the setup and onboarding take?
Our implementation is self-serve. You can integrate all your data sources and historical data in a few steps. Out-of-the-box dashboards are ready to use immediately after the data ingestion. All customers see value within the first 30 days.
Do I need technical knowledge to implement HockeyStack?
You need to have a marketing operations / revenue operations resource to implement HockeyStack efficiently, but HockeyStack doesn't require any coding, and all functionality is self-serve.
What tools do you integrate with?
HockeyStack integrates with leading CRM, ABM, Marketing Automation, and advertising platforms. Learn more about our integrations.
What makes HockeyStack different?
HockeyStack helps you create and capture more pipeline by showing you the holistic funnel and buyer journey instead of just department-level analytics. It is fully customizable and is the only tool that allows you to build any report you need without any code. Learn more about what makes us different.
What is cookieless tracking and how does it work?
Analytics platforms usually use cookies to track users. Use of cookies has recently come under scrutiny by privacy legislators, and have been severely restricted.
Everything you see here works without cookies by default. You still have the option to switch to cookie-based tracking. Read our article on our cookieless tracking technology to learn more.
Where do you store the data? How privacy-friendly is HockeyStack?
We store your data on AWS servers in Frankfurt, Germany. We don't collect any personal information by default, including IP addresses. We follow GDPR and CCPA regulations. Read our privacy policy to learn more.