Incognia, a location identity company that delivers cutting-edge user verification and account security, wanted to understand the impact of various touchpoints on their customer journey. With a growing marketing team and sales force, they needed a solution to optimize their go-to-market strategy and improve brand awareness.
Incognia is the innovator in location identity solutions that deliver cutting-edge user verification and account security across the digital journey. Leveraging over a decade of expertise in location technology, Incognia's novel approach provides frictionless experiences using device intelligence and the most precise location data available.
Before implementing HockeyStack, Incognia faced two significant challenges:
1. Lack of visibility into the customer journey: The company didn’t have a way to understand how different touchpoints influenced their customers' buying decisions.
2. Inability to measure brand awareness: They needed a way to quantify the impact of brand awareness on their target audience.
HockeyStack provided Incognia with the necessary data and insights to overcome these challenges. With HockeyStack, Incognia was able to:
The marketing team at Incognia derives the most value from the following reports and metrics:
1. Intent Signals: Providing insights into account-level intent, enabling targeted marketing efforts.
2. Account Engagement Score Touchpoints: A custom metric developed by Incognia using HockeyStack, offering a granular view of account engagement.
Before selecting HockeyStack, Incognia evaluated alternative solutions, including:
1. Dreamdata: For attribution modeling
2. Clearbit: For intent signals
But Incognia preferred HockeyStack due to the wide range of features, it's capabilities and exceptional customer service.
To further optimize its go-to-market strategy, Incognia plans to develop improved dashboards, creating more actionable insights for the sales team that are specifically tailored for ABM campaigns.
While it's challenging to quantify a direct ROI for HockeyStack, Incognia considers it an indispensable part of its marketing toolkit. Currently, the marketing team and sales team benefit from HockeyStack reports, with the head of performance and data analytics accessing the platform daily.
Incognia has deeply understood its customer journey through HockeyStack, empowering them to make data-driven decisions that optimize their marketing strategy and boost both brand awareness and brand consideration. As they continue developing actionable insights, Incognia is well-positioned to drive sustained growth and revenue, with HockeyStack as a cornerstone of their go-to-market strategy.
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