How is our CAC and LTV trending over time?
Ask Odin for a summary of trends for your core metrics.
Previously, answering this question required marketing and operations teams to pull CAC and LTV data from multiple systems, such as the CRM, marketing automation platform, and financial reporting tools.
Analysts would then aggregate the data in a BI tool or spreadsheets, perform analyzes, and validate findings with the marketing team.
Often this process involved multiple iterations and manual updates to dashboards and reports to reflect the latest insights.
Now, Odin can instantly pull data from reports, analyze trends in CAC and LTV, and deliver actionable insights in seconds without requiring manual data extraction or cross-team dependencies.
Over the past 12 months, Customer Acquisition Cost (CAC) has been gradually decreasing, dropping from $450 in January to $380 in December, indicating improved efficiency in acquiring new customers. Meanwhile, Lifetime Value (LTV) has been steadily increasing, growing from $2,500 to $3,100 over the same period.
As a result, the LTV:CAC ratio has improved from 5.56 to 8.16, suggesting a healthier return on customer acquisition investment. This positive trend indicates that marketing and retention efforts are driving higher value per customer while acquisition costs are becoming more efficient.
