Odin prompt library
Which LinkedIn campaigns drove the most pipeline creation and closed won deals?
Ask Odin to identify the top performing LinkedIn campaigns for driving pipeline and deals.
Previously, marketing teams had to search for answers in their dashboards to understand the most impactful campaigns for pipeline creation and deal creation.
Now, Odin automates campaign analysis, so that marketers can make data-driven decisions in real time, optimizing their social strategy.
Which LinkedIn campaigns drove the most pipeline creation and closed won deals?
Top Pipeline-Generating Campaigns:
- ABM: $12.2M pipeline generated
- Social Proof: $10.8M pipeline generated
- Product Value - Free Trial: $9.1M pipeline generated
Top Closed-Won Deal Campaigns:
- ABM: 130 closed-won deals
- Social Proof: 110 closed-won deals
- Product Value - Free Trial: 92 closed-won deals
Key Insights & Recommendations:
- ABM campaigns dominate pipeline creation and deal closures, reinforcing the effectiveness of highly targeted outreach for enterprise SaaS.
- Product-focused campaigns like Free Trial convert well, showing that hands-on experience with the product helps drive purchasing decisions.
- Optimizing thought leadership and social proof campaigns could help improve their contribution to revenue, ensuring a balanced marketing mix.
