Odin prompt library

Which website URLs have the most influence on MQLs, SQLs, Opportunities and closed won deals?

Ask Odin to identify the key webpages for driving deals through the funnel.

Odin automatically builds and analyzes reports, surfacing the web pages that drive the most impact. 

Marketers can instantly see which URLs are most impactful at each funnel stage, enabling faster, data-driven decisions without searching for the right reports.

Which website URLs have the most influence on MQLs, SQLs, Opportunities and closed won deals?

The most influential website URLs at each funnel stage are:

  • MQLs: https://www.acme.com/case-studies (1009 MQLs)
  • SQLs: https://www.acme.com/live-demo (717 SQLs)
  • Opportunities: https://www.acme.com/case-studies (334 Opportunities)
  • Closed Won Deals: https://www.acme.com/features (176 Closed Won deals)

From this, we can infer that:

  • Case studies drive the most MQLs and opportunities, suggesting the effectiveness of social proof for driving top of funnel and mid-funnel conversions.
  • The live demo page has the highest influence on SQLs, suggesting those engaging with the demo are more likely to be sales-qualified.
  • The features page leads in closed-won deals, suggesting that customers who thoroughly explore product capabilities are more likely to convert.