SDR ANALYTICS
Measure the impact of each rep.

HockeyStack tracks the sales signals alongside the rep activities and provides insights into which reps are more efficient and who brings better deals.

Trusted by GTM teams around the world
Quota attainment

See what percentage of the target accounts sales reps reached out to, their conversion rates, and monitor efficiency across different sales teams.

Outbound motions

Create lift reports to understand the incremental value of each sales rep activity in revenue, such as tracking if outbound calls or emails contribute more to the outbound pipeline than others.

Sales touchpoints

What’s the impact of sales touchpoints like outbound emails or calls throughout the entire journey, regardless of being inbound or outbound? With HockeyStack, you can see how each sales rep activity influences your entire revenue.

Impact on different levels

Identify which sales reps book more meetings, the average size of deals they bring, and their close rates in one click. 

What’s possible?

Pair self-attribution with software-attribution. Make better decisions.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

Multi-level attribution

We can track more than most, but we can’t track everything. Use self-attribution to find untrackable touch points that matter. We’ll take care of the rest.

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What’s possible?
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TEMPLATE LIBRARY
Efficiency of Inbound & Outbound Activities at Scale

This dashboard provides insights into sales and marketing activities that lead to pipeline and revenue generation.

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Maximizing the Pipeline ROI with HockeyStack

Find out how Cognism's marketing team leverages HockeyStack to pinpoint effective strategies and optimize their inbound pipeline towards efficient growth.

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5x

Return on ad spend in paid social

25%

Increase in spend:pipeline ROI

3 days

saved every month from manual reporting

“HockeyStack's integration with my entire tech stack has been a game-changer. The amount of insights you get is unmatched. It basically shows your funnel in another perspective.”
Canberk Beker
Ex-Group Head of Paid at Cognism
Oneflow Doubles Visitor to MQL Rate Using HockeyStack

How OneFlow used cohort reports, incremental lift, and multi-touch attribution to gain visibility into what channels, campaigns, and creatives influenced purchases so they could optimize ad campaigns for pipeline and revenue, not just platform metrics

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6.5x

Paid ROI in the pipeline

2x

form submission in a quarter

2x

visitor to MQL increase with LinkedIn ads

“We use HockeyStack as a web analytics + revenue attribution platform with complete view into the customer lifecycle. Most of our quarterly OKRs and target metrics are measured directly from HockeyStack.”
Anand Nambiar
Head of Demand Gen, Marketing & MarkOps
How Whatfix Optimizes Their Content With HockeyStack

Discover how the content team at Whatfix uses HockeyStack to understand how content influences their pipeline and to showcase content’s impact across opportunities where they previously had no data.

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2x

increase in content-influenced opportunities

15%

increase in opportunities

32%

increase in won deals

“Now we can nail down attribution to identify both contacts and companies that have engaged with any of our content at any time in their buying journey.”
Levi Olmstead
Associate Director, Content Marketing

I don't often highlight tools I use in SaaS sales, but HockeyStack is an exception.

HockeyStack combines warm intent data and strong buying signals for your target accounts into a simple, user-friendly platform. Sure, you could manually gather raw data from Zoominfo, Hubspot, G2, Google, and LinkedIn, but that’s the old way of doing things.

As part of my morning coffee routine, I log into my dashboards while managing sequences on LinkedIn. These custom dashboards and filters highlight my top target accounts, helping me close deals faster.

Marty Goldman, Regional Sales Manager
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