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Revenue

All about multi touch attribution models, forecasting, incrementally testing, and marketing mix modeling - to help you find out what drives revenue.

Revenue

Average Churn Rate by Industry

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Revenue

The Complete Guide to Revenue Management for B2B SaaS

Here’s a complete guide regarding what you need to know about revenue management in B2B SaaS.
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Revenue

The Beginner’s Guide to SaaS Revenue Forecasting + Revenue Template

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Revenue

Understanding Pipeline Velocity and Tips to Close Leads Faster

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Revenue

SaaS Revenue Recognition Simplified

As revenue recognition in SaaS is complex, we created this simple post to guide you through how to make the process easy and simple.
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Revenue

Customer Profitability Analysis: Definition, Benefits, and Challenges

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Other categories

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Attribution 2.0

The Command Center

How did HockeyStack grew by 3x in the first 180 days of 2024? By repositioning, and making data-driven decisions
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Tool Reviews

Top 6 Dreamdata Alternatives For 2024

Marketing attribution software allows marketers to understand which channels, campaigns, content and ads drive the most revenue so they can optimize performance and improve ROI. If Dreamdata is not the best attribution tool for your business, keep reading to learn about other great alternatives.
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In Action

HockeyStack's Tracking Advantage

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Insights

Building The Flow

Emir talks about our journey of building The Flow and its revenue influence.
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Better Marketing

Best 11 SaaS Welcome Email Examples

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Demand Generation

Demand Ladder: A HockeyStack Framework For Accelerating Demand

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Latest from hockeystack

Planful success story

Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.

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Resources

HockeyStack Academy

Learn core marketing concepts, HockeyStack fundamentals, and steal our best-performing frameworks.

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LABS

Bi-weekly and monthly research reports in the world of GTM. Compare your metrics against benchmarks, and learn what’s driving pipeline for others.

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The Flow

The Netflix for B2B Revenue teams. Shows created by HockeyStack and celebrities.