January 2025 Updates - Filters, Odin, Salesforce Integration and more!

Attribution funnels by stage, more search and filtering capabilities, Odin updates and realtime Salesforce data sync.

Table of contents

1. Attribution Funnel Enhancements

Ability to split attribution funnels by stage instead of date range, allowing for more precise tracking of progression through stages (e.g., MQL to SQL to deal).
Goal-based attribution lookback window: Users can now define lookbacks between specific goals for more tailored reporting.

Introduction of Filters v3, improving the user experience with filters at the dashboard and report level.
Search bar added to filters in reports for easier selection.
A clearer distinction between touchpoint breakdowns (for attribution) and deal/CRM data breakdowns. Touchpoint and non-attribution breakdowns now behave differently. Filters must be applied based on the data type:
- Touchpoints (e.g., channels, campaigns).
- Non-attribution filters (e.g., deal type).

Odin now supports copying and pasting dashboard details for quicker setup.
We are always improving Odin's ability to generate insights, share yourfeedback on the responses with your CSM so we can continue to improve!

Salesforce integration real-time improvements
- Visibility into the last sync date for Salesforce objects.
- Option to re-sync from the beginning directly within the UI.
Enhanced UI for track date properties, including last sync visibility and re-sync options