Detect job listings for positions that require a tech stack that mentions competitors
Use job listings that mention competitors as a signal for automated outbound.
Knowing which companies are hiring for roles that require skills in your technology—or a competitor's—helps you identify competitor users and tailor your sales pitch to highlight your competitive advantages.
Step 1: Create an account ICP segment
Under Account Intelligence, select Workflows.
First, identify what your ideal customer persona is, such as B2B software companies located in the United States or Canada with 500 or more employees. You’ll also want to identify what you’re not looking for in terms of account makeup or company type. This will build your segment of accounts you wish to target.
Step 2: Automate web research for accounts with relevant job postings
Once you’ve narrowed down the accounts you want to research, HockeyStack will automatically conduct web research on these accounts for job postings that mention skill requirements related to your business, including expertise in using a competitor’s product or service.
Step 3: Identify contacts
Next, you can process the list of accounts with relevant job openings and identify contacts within them who are relevant to connect with. Filter in and out key titles and functions - for example, you might only want to access contact information for hiring managers at a senior level or specifically focused on tech recruiting. These filters will be applied to build a list of contacts from your CRM and automatically prospect for additional contacts meeting your buyer persona using HockeyStack’s integration with third-party vendors like ZoomInfo.
Step 4: Build workflow
Now that you have the right contacts, you can automate sequences via Outreach or any other Sales Engagement Platform HockeyStack integrates with using content based on the strengths of your product as they pertain to each audience, as well as how your product compares to an existing solution or a competitor the account may be considering. You can also sync this information with your CRM so that the account owner can use this information on sales calls and in their outreach efforts.
Closing deals just got a lot simpler with information that can make pitching more personalized and ensure you’re getting in front of key decision-makers investing in solutions like yours.
