Sync audience of accounts hiring positions that implement or use your product to ad platforms
Detect hiring activity and use it to target ads.
Detecting when potential customers are hiring for roles that would implement or use your product can be leveraged as a signal that an account has an upcoming need for your product. This helps you refine your ad targeting and get in front of the right accounts just as they are ready to make a purchase.
Let HockeyStack Workflows automate identifying decision-makers at these accounts for you and syncing this audience to your ad platforms!
Step 1: Create an account ICP segment
Under Account Intelligence, select Workflows.
Create a segment for your target customer base. Take one example: B2B software companies in the U.S. and Canada with more than 500 employees.
Step 2: Identify hiring signals
HockeyStack automates account research by identifying signals on career pages, job sites, and elsewhere that indicate accounts that may be hiring or recruiting for roles related to adopting or using similar products or services to yours.
Step 3: Identify contacts at an account with hiring signals
Build your audience list by identifying decision-makers or hiring managers at the accounts hiring for roles relevant to using or implementing your product, using person filters for job title and seniority. Automate the search for additional prospects meeting your filter criteria outside of your CRM with ZoomInfo.
Step 4: Build workflow
Sync the audience of contacts at accounts with hiring signals to your ad platforms like LinkedIn and Google to serve ads relevant to the role which is being hired. For example, you could target the audience with ads which highlight how your product could help reduce the workload of the function they are hiring for.
This Workflow helps you automate account research and use the findings as intent signals to build and sync audiences to your ad platforms, to allow you to serve tailored ads and boost the conversion rate of paid campaigns.
