Sync audiences using competitors’ products with ad platforms
Identify prospects that are using your competitors’ products, and sync this audience with your ad platforms for ad targeting.
Unhappy competitor users are the ideal audience to target. With HockeyStack, you can easily identify the right contacts, sync them to your ad platforms, and serve ads that highlight your product’s value over the competition.
Step 1: Build your ICP segment
Under Account Intelligence, select Workflows.
First, filter out companies that don’t meet your ICP to narrow down the accounts to research. Your ICP may be B2B software companies with more than 500 employees that are located in the U.S. and Canada.
Step 2: Scrape review websites
HockeyStack does the heavy lifting of conducting research on review sites like G2, Capterra, and Trustpilot for negative reviews related to your competitors. This will help you narrow down your pool of accounts which are using a competitor.
Step 3: Define your audience
Next, set filters for relevant job titles and seniority for contacts, such as directors in sales and business development functions.
Step 4: Sync audience to ad platforms
Once you have your audience of prospects at accounts which are currently using a competitor, automate syncing of this audience to LinkedIn and Google. You can use these audiences to serve LinkedIn and Google ads which highlight your product’s value over the competition.
