Sync high-intent score audiences to ad platforms
Build audiences of contacts at accounts with high intent scores and sync them to your ad platforms for targeting.
Use this workflow to build an audience of contacts at companies that have shown high levels of engagement that indicate the account is ready to buy, and sync this audience to your ad platforms so you can use it for ad targeting.
Step 1: Filter accounts by ICP segment
Under Account Intelligence, select Workflows.
First, you’ll want to narrow down a list of accounts which meet your ideal customer profile. For example, you might exclude companies that have under 500 employees, aren’t headquartered in the U.S. or Canada, or aren’t B2B companies in the software industry.
Step 2: Filter for your high-intent accounts based on HockeyStack’s intent score
Using HockeyStack’s account intent score, filter your audience for high intent accounts, for example, you might like to define all accounts with an intent score over 75 as a high intent account.
Step 3: Identify contacts at account
HockeyStack will automate filtering for contacts meeting your buyer persona within each account. Select the appropriate person filters, such as director or above seniority and sales or business development function. This will provide you with an audience of your buyer persona at high-intent accounts.
Step 4: Build workflow
Finally, you can automate the syncing of this audience of buyers at high-intent accounts directly with your ad platforms like LinkedIn and Google. You may then use this audience to target your bottom-of-funnel ads.
