Monitor for accounts hiring positions that implement or use your product

Detecting when potential customers are hiring for roles that would implement or use your product can be leveraged as a signal that an account has an upcoming need for your product. This helps you customize your sales pitch and get in front of the right accounts just as they are ready to make a purchase. 

Let HockeyStack Workflows automate identifying and contacting decision-makers at these accounts for you!

Step 1: Create an account ICP segment

Under Account Intelligence, select Workflows. 

Create a segment for your target customer base. Take one example: B2B software companies in the U.S. and Canada with more than 500 employees.

Step 2: Identify hiring signals

HockeyStack automates account research by identifying signals on career pages, job sites, and elsewhere that indicate accounts that may be hiring or recruiting for roles related to adopting or using similar products or services to yours.

Step 3: Identify contacts at an account with hiring signals

Build your prospect list by identifying decision-makers or hiring managers at the accounts hiring for roles relevant to using or implementing your product, using person filters for job title and seniority. Automate the search for additional prospects meeting your filter criteria outside of your CRM with ZoomInfo.

Step 4: Build workflow

Route the prospect lists for accounts displaying relevant hiring activity to outbound sequences. HockeyStack lets you automate sequencing of your target prospect list via platforms like Outreach or Salesloft to send to contacts meeting your buyer persona at accounts that mention hiring posts for roles that are relevant to your product. You can also list advantages, such as how your product could reduce the need for more headcount within a specific function.

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This Workflow opens up more doors to automate account research and use the findings as  intent signals to enrich outbound efforts, boosting the relevance and success rates of outreach.