Prospect to job changers at existing customer accounts
Detect job changers at customer accounts and automate outreach.
Inevitably, your contacts under an account are going to move within their company or leave the job completely. But often their new role will be relevant to using your product. Finding and reaching out to a new contact is simple with HockeyStack Workflows:
Step 1: Filter for customer accounts
Under Account Intelligence, select Workflows.
Filter down to a list of customer accounts using account level filters
Step 2: Define your list of decision-makers and champions
With integrations with Salesforce and other CRM tools, HockeyStack can help you filter and identify your list of decision-makers and champions within a customer account.
Step 3: Monitor for job change for decision-makers on LinkedIn
From here, HockeyStack can scrape LinkedIn to monitor for any job changes for a contact over the last 6 months.
Step 4: Auto-sequence to Outreach
You can then set up an automatic email sequence via a platform like Outreach congratulating the prospect on their new job, and asking if they’d like to reconnect and see whether your product would be a good fit for their new team.
No matter where your champions move, you can easily track their whereabouts and turn these connections into advocates for your product at their new company.
