Scrape an account’s website for technographic data and sequence to outbound sequence
Find technographic data and use it to power your outbound.
Knowing an account’s technology stack allows you to tailor your sales pitch to their needs, qualify their suitability as a customer, as well as focus on ways your company can improve upon or supplement existing tools. HockeyStack’s Workflows not only automate this research, they can also use this research to send leads to outbound sequences.
Step 1: Create an account ICP segment
Under Account Intelligence, select Workflows.
You’ll want to first identify your ideal customer profile, such as B2B software companies with over 500 employees that are located in the U.S. and Canada.
Step 2: Identify contacts at account
HockeyStack will automate filtering for contacts meeting your buyer persona within each account. Select the appropriate person filters, such as director or above seniority and sales or business development function. This will provide you with an audience meeting the buyer persona parameters you select for which you wish to automate subsequent follow-up.
Step 3: Scrape account website metadata
HockeyStack can also automate scraping account websites’ metadata for valuable information, like whether they use a competitor CMS, analytics tool, or marketing automation software using our AI Agent, Nova. Create a filter to identify accounts that use a competitor tool, or technology that suggests the account would be suitable for use of your product.
Step 4: Build workflow
Based on the software and tools accounts already use, you can customize your outbound sequences with targeted messaging. You might, for example, compare your product’s advantages over those of an existing solution, or highlight strengths you know a competitor lacks.
With this Workflow, your outreach is more personalized, authentic, and effective, and reaches accounts that are qualified from a technographic standpoint.
