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HOCKEYSTACK RESOURCES

Template library

Cheat sheets for measuring and reporting on marketing and sales.

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Whitney O'Brien's Email Strategy ROI Dashboard
Reports

Whitney O'Brien's Email Strategy ROI Dashboard

How does Whitney O’Brien, Senior Email Marketing Manager at Level Access, measure the ROI of the email strategy?
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Reports
KPIs
Nicolai Stampfer's Overview for Regions and Campaigns Dashboard
Celebrity

Nicolai Stampfer's Overview for Regions and Campaigns Dashboard

How does Nicolai Stampfer, Digital Marketing Manager at Cognism, keeps track of performance across different regions?
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Celebrity
KPIs
Reports
Efficiency of Inbound & Outbound Activities at Scale
KPIs

Efficiency of Inbound & Outbound Activities at Scale

This dashboard provides insights into sales and marketing activities that lead to pipeline and revenue generation.
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KPIs
G2 Intent Dashboard
ABM

G2 Intent Dashboard

How do we measure the G2 impact on key actions for marketing, sales, and revenue teams?
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Reports
ABM
Google PPC Revenue Report
Reports

Google PPC Revenue Report

How can you optimize PPC keywords for pipeline and revenue?
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Sales
Reports
ABM
Emir Atli's Growth Dashboard
Celebrity

Emir Atli's Growth Dashboard

This is the dashboard that HockeyStack's growth team uses daily.
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Sales
Celebrity
KPIs
Cohorts
High-Intent Cohort Report
Demand Gen

High-Intent Cohort Report

How does HockeyStack use predictive analytics to score buyer intent more accurately?
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Demand Gen
Reports
Paid Media
Channel Partners Dashboard
Cohorts

Channel Partners Dashboard

How do you measure marketing's influence on channel partner deals?
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Cohorts
ABM
Reports
Content Incrementality: Live Demo Lift

Content Incrementality: Live Demo Lift

How do you know if your live demo produces more or better quality leads than you'd produce without it?
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Cohorts
ABM
Demand Gen

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