HOCKEYSTACK RESOURCES
Template library
Cheat sheets for measuring and reporting on marketing and sales.
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Cohorts
Content Incrementality: Blog Posts
Is there a correlation between the # of blog posts an account reads and how much they spend?
Reports
ABM
Sales
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Sales
In-Person Event Report
If you host a booth at an event, how can you measure the short-term and long-term influence on revenue?
Sales
KPIs
ABM
Reports
Celebrity
Jason Widup's Goal Pacing Tracker
How does B2B marketing advisor, Jason Widup, track goal pacing for revenue vitals?
Celebrity
Paid Media
Cohorts
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Product Performance Board
How do you measure performance for individual products so you can identify best fit customers and marketing influence?
Reports
ABM
Demand Gen
Celebrity
Justin Rowe's Linkedin Ads Dashboard
How does LinkedIn ads specialist, Justin Rowe, measure LinkedIn ad campaign performance?
Celebrity
ABM
Reports
Reports
Cross-sell/Upsell Expansion Report
How do you measure the performance of your expansion strategy?
Reports
ABM
Sales
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Latest from hockeystack
Planful success story
Rowan Tonkin, the CMO of Planful, talks about how HockeyStack helps them overcome visibility challenges and enables all marketing functions to efficiently analyze performance and gain comprehensive insights.
Resources
HockeyStack Academy
Learn core marketing concepts, HockeyStack fundamentals, and steal our best-performing frameworks.
LABS
Bi-weekly and monthly research reports in the world of GTM. Compare your metrics against benchmarks, and learn what’s driving pipeline for others.
The Flow
The Netflix for B2B Revenue teams. Shows created by HockeyStack and celebrities.
