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Content marketing drives huge growth to the biggest SaaS companies. While working on your SaaS content marketing strategy, you would probably want to get inspired by other genius marketers who have successfully developed a content marketing strategy. In this post, I will outline what 25 SaaS companies do best with their content and how you […]
When there are countless new and exciting inbound marketing techniques, why use email marketing? The answer is simple: Email marketing is nearly 40 times more effective than marketing done via social media, and the buying process it leads to is up to 3 times faster, according to a study done by McKinsey & Company. If used correctly, this trusted […]
There are five main elements of marketing that are controlled in order to influence customers, increase business value, and come forward amongst competitors. They are called the 5 P’s of marketing or the marketing mix. These five points — which are product, price, promotion, placement, and people — are used by companies to better understand their market and its needs. […]
You have probably noticed that there are 2 main numbers on your analytics dashboard: sessions and users. Most of the time, sessions count is much higher than users as one user can equal to multiple sessions. In this article, you will learn what a unique visitor means, differences between unique visitors and sessions, and the […]
Marketing reach is an engagement metric that helps with optimizing your time and resource spend in the best way possible. If you are in the marketing or advertising industry, you have probably heard this term before, but furthermore to find out how to calculate your marketing reach, how it differs from impressions, and strategies that will […]
PPC reporting is the core of digital marketing. PPC reports serve a critical role to learn & iterate marketing ROI. A good PPC report has different metrics and qualities. This article will cover all PPC reporting related questions. What Does PPC Mean? PPC is the short version of “pay-per-click.” Advertisers pay a small fee to […]
Do you have amazing content on your website, but don’t know how to promote it? Do you need to reach different audiences, but don’t know how? Then email marketing is what you need. What is Email Marketing? Email marketing is both a form of direct marketing and digital marketing and one of the most powerful […]
The SaaS industry has grown outrageously over the past decade —and it’s still growing. Unfortunately, this makes the environment become much more competitive and it get harder and harder to stand out. This is why your SaaS company probably needs a marketing consulting agency to guide through the rough marketplace. But how do you find […]
Whether you are a new and small startup or an old and big company; growth is likely one of your main goals. And there is no need to be a genius to see that revenue growth is one of the most important aspects to overall growth. For more revenue, you need to work on increasing […]
Marketing is one of the core departments of any B2B SaaS company. As nobody goes to college to learn SaaS marketing, all of us look for resources to learn more. This article is a compilation different credible resources for each and every part of your marketing strategy to make it easier for you to navigate […]
Regardless of the industry you work in, if are doing content marketing, you need to track its results. You need to know how your blog posts, social media actions, or ads are working. Because while you are thinking that you are doing a great job, certain types of content might be repelling customers. Or you […]
With the recently growing industry of SaaS, it is crucial to be aware of every aspect of your business if you want to scale. If you don’t track every move and every result, it will become very hard to spot mistakes or determine successful methods. This is why digital analytics tools and platforms have become very popular. […]
Customer Journey Mapping and Customer Experience Mapping. If you have anything to do with marketing, I’m sure you have heard of these two terms. People often use them interchangeable and don’t realize that they are different concepts. This creates inaccuracy and confusion while also putting many businesses behind in their marketing game. Luckily, you are […]
As the name suggest, SaaS businesses are successful with an engaged subscriber base. Commonly referred as “retention rate” is a percentage calculation of how many customers does a SaaS business retain over time. As customer engagement is the key to success for every SaaS business, working on customer engagement, onboarding, and retention rate are the […]
Marketing metrics are values that SaaS marketers measure to assess their strategies and campaigns. There are tons of different marketing metrics that different businesses in different industries use. Sometimes it can be hard to decide which ones to measure for yourself, or sometimes you don’t have the resources to look at everything at once. So, […]
In any industry and market, you always need to make yourself stand out. There is always a lot of competition and you need to appear as a powerful and unique brand. A brand positioning statement is what provides that. It is the foundation to your marketing, and it informs every decision from the services you […]
Analytics is the key to success for every website. While looking for analytics tools, it is very likely that you have come across SmartLook. Maybe their offers were just not enough for you, or maybe you want to have a look at your alternatives first. In any case, we will be discussing the seven alternatives […]
![Best SEO Reporting Tools [2021 List]](https://hockeystack.com/blog/wp-content/uploads/2021/09/image-4.png)
As a digital marketer, you probably have used tons of different SEO tools, some made you cry over endless reports, and some were delightfully easy to use. If you are looking for the best SEO reporting tool & software to provide SEO reports and see if you can discover an excellent tool for your SEO […]
Recently we launched a free survey tool, which was built in just 48 hours. This is a retrospective on why we built it, how it went, and more. Why we built a free survey tool Building a survey feature has never been high on our roadmap, but our users keep requesting it to get qualitative […]
Cantley LifeCare is an e-commerce company based in Singapore with three 7-figure e-commerce stores. As they have a high traffic, analyzing their data was taking a lot of time and understanding common trends among their customers was really hard with Google Analytics. “HockeyStack helped us get better data out of our customers over a longer data window than what […]
Analytics is essential to every website. If you are looking for an analytics tool chances are high that you came across Hotjar. If Hotjar is not enough for you or if you want to see what alternatives have to offer, this article will guide you. What is Hotjar? Hotjar is a “behavior analytics and product […]
Software as a Service, shortly SaaS is a fairly new area that can still leave many question marks in the head. The product in this industry is mainly cloud-based apps, and SaaS marketing is known as the branch of marketing that focuses on selling these products. But how does it work exactly? Why is SaaS […]
![How to Choose the Best Banner Size [2021]](https://hockeystack.com/blog/wp-content/uploads/2021/09/0-3.jpeg)
Display adverts are shown to viewers on websites other than search engines and banner size is one of the most important components of it. They aim to reach a very large amount of audience on numerous different websites and attract the most people they can. Display ads can also be used for remarketing purposes which […]
The internet is becoming a more and more critical part of our lives every day. Today, it is almost obligatory to use this worldwide network, which is actively used by billions of people, to develop and continue your business. At this point, it is essential to have a digital marketing strategy that will promote your […]
Your landing page is your company’s most important asset in terms of branding and converting your leads. A critical aspect of converting your traffic into customers is using the best tools in the market for your needs. To optimize your conversion rate, I have listed the tools that you can use today to maximize your […]
![Beginner Guide: Thought Leadership Marketing [2021]](https://hockeystack.com/blog/wp-content/uploads/2021/09/Getty-Images-1223929743-1.jpg)
If you have been looking for ways to grow your business, then you might’ve heard the term “thought leadership marketing.” I don’t know what you have learned so far about it, but if you still have questions about what is and how you can become a thought leader, then this beginner guide to thought leadership […]
