Actionable advice delivered straight to your inbox. No spam.
These are questions all SaaS businesses, and especially marketers working for said businesses, find themselves asking. And all of these questions are categorized under one term: customer experience. To learn more about customer experience, why it's important, and how you can assess it, keep reading.
You have finally decided on your digital marketing strategies but are unsure how you can convert the visitors you acquire? A well-designed and effective landing page stand out as one of the most valuable parts of your marketing steps at this point as it sparks off your visitors either to stay or to leave. The […]
57% of B2B users make their purchasing decisions without speaking to a salesperson. That means that the content you produce has an undeniable potential to persuade your potential customers to make a purchase. However, one piece of content is often not enough to entice potential customers to buy. You need to follow your users’ touchpoints […]
Attracting customers to your business is very important. But it doesn’t end there for a successful business. You need to make sure that the interaction with customers will not be a one-off. Only in this manner can you increase the number of customers you interact with on a daily basis, get rid of the slew […]
The SaaS industry is expected to experience its most significant annual growth in 2022. So much so that, according to Gartner, the SaaS industry will reach a value of $171.9 billion by the end of 2022. It is also predicted that 85% of the software used by organizations will be SaaS by 2025. As you […]
If you want to ensure the survival of your business, you must make sure that your business is growing. In today’s constantly developing and growing marketplace, it is almost impossible for a business to maintain its place in the market. But while keeping your business growing, you must ensure that growth is sustainable and secure […]
The number of customers of SaaS products has been increasing more and more in recent years. Each year the SaaS market grows by 18% and SaaS products are placed in a larger territory in the market. In this case, leading to better product decisions is vital for your SaaS business. To be able to improve […]
According to Gartner’s report, 80% of SaaS companies have subscription-based business plans. This rate is expected to increase further in the future. There are several reasons why a subscription-based business plan works for SaaS companies. First of all, this model increases how users discover and interact with a new product or new product features. In […]
With revenue attribution, marketers can understand which campaigns and marketing activities lead to the highest engagement and conversions. Over time, this directs the marketing budget and resources to the sources that generate the most revenue. To learn about why B2B SaaS businesses invest in revenue attribution, what models they use, and the best attribution tools in the market, read on.
To understand the performance of your subscription business and the behaviors of your subscribers, you need to be in control of different subscription metrics. This article will look at top subscription metrics that you should check to ensure a successful subscription business.
In this article, I will talk about what customer acquisition cost is, how to calculate it and how to optimize it for SaaS companies. If you are looking to expand your customer base and reach wider audiences this article will be quite useful for you.
The internet is awash with many ways of building a sales funnel. Rather than telling you about all the different ways, we'll share one way that we've seen work for many SaaS startups out there (including us Close) that have an inbound sales process.
Choosing the right tool to help you better your product engagement can be a hard decision while there are numerous options available with countless features. Mixpanel and Google Analytics are two of the most well-known analytics platforms you probably heard of and most likely can’t decide which one to choose between. In this article, I […]
In today’s fast-changing and highly competitive industry, you have to make the best marketing decisions to ensure the sustainability of your business. It is only possible by determining which strategies work and which do not. Bizible is an Adobe tool that allows you to measure the effectiveness of your campaigns and marketing tactics and make […]
Marketing attribution is an important and effective way to evaluate and track your marketing efforts and your resources. You can successfully better your digital marketing and ROI by tracking customer touchpoints. Ruler Analytics is a marketing attribution software with closed-loop multi-channel tool to help you gain insight and track customer journey over multiple touchpoints. Keep […]
