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The Dashboard is Dead. Now What?
Meet Odin v3 — the autonomous engine turning GTM signals into strategy, action, and scale. Insight to execution, without the lag.
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The End of Dashboards: How We Got Here
Marketers have more data than ever — but no clarity. Discover why the analytics era is ending, and what’s next for truly actionable go-to-market insight.
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May 19, 2025
May 19, 2025
Product
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Product Blog
The Dashboard is Dead. Now What?
Meet Odin v3 — the autonomous engine turning GTM signals into strategy, action, and scale. Insight to execution, without the lag.
May 19, 2025
May 19, 2025
Product
Industry
Product Blog
The End of Dashboards: How We Got Here
Marketers have more data than ever — but no clarity. Discover why the analytics era is ending, and what’s next for truly actionable go-to-market insight.
May 12, 2025
May 12, 2025
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6sense vs. Demandbase: Head-to-Head Comparison (+ Better Options)
May 12, 2025
May 12, 2025
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Understanding Multi-Touch Attribution Solutions: The Methods, Models and Tools You Need
May 12, 2025
May 12, 2025
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The Right Way to do B2B Multi-Touch Attribution: Key Models, Challenges & Best Practices
Ready to implement B2B multi-touch attribution? Here are the key models, challenges, and best practices you need to know.
May 12, 2025
May 12, 2025
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How to Build an Effective Marketing Attribution Dashboard: Key Steps, Best Practices and Templates
Learn how to create a precise, results-driven marketing attribution dashboard with actionable steps, practical templates, and proven best practices.
May 12, 2025
May 12, 2025
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Product Blog
Understanding SaaS Marketing Analytics: How to Make Every Touchpoint Count
Struggling to make sense of SaaS marketing data? This guide cuts through the noise, showing you how to unify fragmented data, master attribution, and prove ROI.
May 12, 2025
May 12, 2025
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14 Best GA4 Alternatives & Competitors on the Market Today
Tired of GA4? Who isn't. Check out 14 powerful alternatives for B2B marketing. Explore top features, advantages, limitations, and pricing.
May 9, 2025
May 9, 2025
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Q1 2025 Product Updates: Account Intelligence, Odin, and Self-Serve
See what’s new at HockeyStack: faster performance, smarter AI, and powerful GTM workflows across Account Intelligence, Analytics, and CRM integrations—all designed to turn data into revenue, faster.
May 8, 2025
May 8, 2025
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15 Best Marketing Account Intelligence Software for B2B Teams
May 7, 2025
May 7, 2025
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What is Account-Based Intelligence & How to Apply It to ABM
Apr 22, 2025
Apr 22, 2025
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15 Best UserGems Alternatives & Competitors on the Market Right Now
Apr 22, 2025
Apr 22, 2025
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How to Measure B2B Marketing ROI: A Practical Framework for Revenue Attribution
Apr 22, 2025
Apr 22, 2025
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How to Measure Marketing Attribution: A Step-By-Step Guide
Apr 22, 2025
Apr 22, 2025
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Content Analytics 101: A Practical Guide for Content Marketing Teams
Apr 22, 2025
Apr 22, 2025
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What Is Revenue Attribution & How to Get Started with It in 2025?
Apr 22, 2025
Apr 22, 2025
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B2B Marketing Attribution: The 2025 Playbook
Apr 22, 2025
Apr 22, 2025
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19 Best Marketing Attribution Software on the Market Right Now
Find the best marketing attribution software to track ROI, optimize campaigns, and make data-driven decisions with our top 19 picks on the market right now.
Apr 17, 2025
Apr 17, 2025
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AI Workflow Automation for High-Performing Marketing & Sales Teams [with Real Examples]
Apr 17, 2025
Apr 17, 2025
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How to Use Intent Signals for B2B Marketing & Sales
Apr 7, 2025
Apr 7, 2025
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What is Account-based Go-to-Market (GTM)?
Apr 7, 2025
Apr 7, 2025
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What Is Account-Based Experience (ABX) and Why Does It Matter?
Apr 7, 2025
Apr 7, 2025
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11 Best AI Reporting Tools & Solutions for 2025 (Based on User Reviews)
Mar 25, 2025
Mar 25, 2025
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How to Identify Anonymous Website Visitors: Step-By-Step Guide
Mar 25, 2025
Mar 25, 2025
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LinkedIn Ads Reporting: How to Do It Right (+3 Report Templates)
Mar 11, 2025
Mar 11, 2025
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Account Prioritization for Modern ABM: A Strategic Guide
Mar 8, 2025
Mar 8, 2025
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What is Warm Outbound & How to Implement It in Your Sales Process?
Mar 6, 2025
Mar 6, 2025
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AI Marketing Agents: Use Cases, Implementation, & Top Solutions
Mar 5, 2025
Mar 5, 2025
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AI Marketing Analytics: Features, Benefits, Use Cases, & Top Tools
Feb 20, 2025
Feb 20, 2025
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How to Build a Content Marketing Dashboard: Key Metrics and Real-World Examples
Feb 20, 2025
Feb 20, 2025
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Complete Guide to B2B Web Analytics: Metrics, Tools, and Best Practices
Feb 6, 2025
Feb 6, 2025
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Bizible vs Dreamdata (vs HockeyStack): 2025 Comparison Guide for B2B Marketers
Feb 3, 2025
Feb 3, 2025
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Why Cross-Functional Collaboration is Essential for Data Analysis
Data analysis is a team sport. Discover how cross-functional collaboration fosters insights, improves decision-making, and drives success.
Jan 28, 2025
Jan 28, 2025
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Product Blog
HockeyStack Raises $20M in Series A Led by Bessemer Venture Partners
Today we are proud to announce our $20M Series A led by Bessemer alongside YC, Uncorrelated Ventures, and QNBeyond Ventures.
Jan 15, 2025
Jan 15, 2025
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The Ultimate Guide on Working Your Territory in Sales
HockeyStack and 30 Minutes to President’s Club bring you tactics to contact key buyers at the right time with messaging that resonates to help you close faster.
Jan 14, 2025
Jan 14, 2025
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Industry Blog
How to Build a Custom Marketing Attribution Model - Complete Guide for B2B Marketers
Dec 19, 2024
Dec 19, 2024
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How to Build an Account-Based Marketing (ABM) Dashboard (With Real-World Examples)
Dec 17, 2024
Dec 17, 2024
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Product Blog
Mastering ABM Attribution: A Complete Guide for B2B Marketers
Dec 10, 2024
Dec 10, 2024
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Product Blog
Why Incognia Chose HockeyStack
Learn how HockeyStack helped Incognia with their challenges
Dec 10, 2024
Dec 10, 2024
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How HockeyStack helped Zenhub double their pipeline and marketing-influenced MQLs
Dec 10, 2024
Dec 10, 2024
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How Raintree Increased Their MQLs by 34% and decreased CAC by 15%
Dec 10, 2024
Dec 10, 2024
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How HockeyStack Transformed Anvilogic's Sales and Marketing
Nov 22, 2024
Nov 22, 2024
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Industry Blog
AI Insights Features for Instant Analysis and the Most Common Journeys: Odin and Golden Paths
Odin and Golden Paths, our latest AI Insights features, were designed to bring instant clarity and actionable insights to your data. These additions can help your team identify key trends, optimize campaign strategy, and understand customer journeys faster and easier than ever before.
Nov 21, 2024
Nov 21, 2024
Product
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Industry Blog
13 Best InfiniGrow Alternatives & Competitors Heading Into 2025
Growing tired of InfiniGrow? Here are the 13 best alternatives in the market right now, broken down by features, limitations, and advantages.
Nov 21, 2024
Nov 21, 2024
Product
Industry
Industry Blog
15 Best CaliberMind Alternatives & Competitors for 2025
Looking for CaliberMind alternatives? Explore the 15 best competitors in 2025. Find options with similar or better features, pricing, and customer support.
Oct 23, 2024
Oct 23, 2024
Product
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Understanding Different Attribution Models and When to Use Them
Discover the best attribution model for your business. Learn how each model works and when to use it for optimal results.
Oct 23, 2024
Oct 23, 2024
Product
Industry
Industry Blog
22 Best Marketing Analytics Platforms on the Market Right Now
Want to outsmart the competition with the right data? We analyzed 22 marketing analytics platforms to help you make the right choice.
Oct 17, 2024
Oct 17, 2024
Product
Industry
Industry Blog
The Modern Content Marketing Attribution Playbook for 2025
Oct 7, 2024
Oct 7, 2024
Product
Industry
Industry Blog
How to Manage a Sales Pipeline: 6 Tips for SaaS Companies
Pipeline management is not a straightforward, easy task. It needs precision, focus, and a lot of attention. To make it easier, we’ve gathered six of the top tips for you to follow and make managing a sales pipeline easier
Oct 7, 2024
Oct 7, 2024
Product
Industry
Industry Blog
The Content Journey
In the first episode of Marketing 301, Obaid breaks down the Content Journey, which is a way for you to establish the purposes behind the content you'll be creating, as well as define the audience segments that you'll be creating that content for.
Oct 7, 2024
Oct 7, 2024
Product
Industry
Industry Blog
Marketing Mix Modeling
Jump in to uncover the ins and outs of Marketing Mix Modeling – from its mechanics to its ideal applications – with Drew.
Oct 7, 2024
Oct 7, 2024
Product
Industry
Product Blog
Cognism Case Study
Explore Cognism’s Multichannel Campaign Optimization with HockeyStack.
Oct 7, 2024
Oct 7, 2024
Product
Industry
Industry Blog
Touchpoint Hierarchy
In this episode, Drew explains the touchpoint hierarchy
Oct 7, 2024
Oct 7, 2024
Product
Industry
Industry Blog
Lift vs. Multi-Touch Attribution
In this episode of Marketing 201, Drew explains difference between Lift vs Multi-Touch Attribution
Oct 7, 2024
Oct 7, 2024
Product
Industry
Industry Blog
Turning Business Goals Into Creative Content in 7 Steps
Obaid shares his 7 steps formula on turning your business goals into creative content.
Oct 7, 2024
Oct 7, 2024
Product
Industry
Product Blog
Identifying High Intent Accounts
In this episode of Marketing 201, we explore how you can use HockeyStack to identify High-Intent Accounts.
Oct 7, 2024
Oct 7, 2024
Product
Industry
Industry Blog
Content Repurposing
The way we talk and think about content repurposing in the industry has to change. It is a broken model and there's a better way to repurpose your content than the podcast-to-blog-post-to-twitter-thread approach we've been convinced to follow. In this episode, Obaid breaks down how repurposing your substance is a more effective way to repurpose your content than repurposing an end-asset.
Oct 7, 2024
Oct 7, 2024
Product
Industry
Industry Blog
Organic Traffic Analysis
In this episode of Marketing 201, you'll learn how to analyse organic traffic using HockeyStack.
Oct 7, 2024
Oct 7, 2024
Product
Industry
Industry Blog
Analyze LinkedIn Influence
In this episode of Marketing 201, you'll learn how to analyze LinkedIn Influence using HockeyStack.
Oct 7, 2024
Oct 7, 2024
Product
Industry
Product Blog
HockeyStack Academy - Frequently Asked Questions
This is a hands-on FAQ section where you can find guidance on how to handle your most common issues
Sep 26, 2024
Sep 26, 2024
Product
Industry
Industry Blog
Average Customer Acquisition Cost (CAC) By Industry
This article covers what customer acquisition cost (CAC) is, how to calculate it, and how to optimize it for SaaS companies. For those looking to expand their customer base and reach wider audiences, this guide will be highly beneficial.
Sep 25, 2024
Sep 25, 2024
Product
Industry
Industry Blog
Guide To Customer Acquisition Funnel
The Customer Acquisition Funnel outlines the stages customers go through before making a purchase. Using this funnel, you can prevent up to 90% of your leads from leaving.
Sep 24, 2024
Sep 24, 2024
Product
Industry
Industry Blog
Top 13 Dreamdata Alternatives & Competitors on the Market Right Now
Looking for an alternative to Dreamdata? Compare features, pricing, and benefits of Dreamdata competitors to choose the right platform for your company.
Sep 23, 2024
Sep 23, 2024
Product
Industry
Industry Blog
Top 14 Bizible Alternatives & Competitors [Ranked & Rated]
Looking for an alternative to Bizible? Compare features, pricing, and benefits of Bizible competitors to choose the right platform for your company.
Jan 4, 2024
Jan 4, 2024
Product
Industry
Industry Blog
Top 6 Dreamdata Alternatives For 2024
Marketing attribution software allows marketers to understand which channels, campaigns, content and ads drive the most revenue so they can optimize performance and improve ROI. If Dreamdata is not the best attribution tool for your business, keep reading to learn about other great alternatives.
Dec 29, 2023
Dec 29, 2023
Product
Industry
Product Blog
Building The Flow
Emir talks about our journey of building The Flow and its revenue influence.
Oct 12, 2023
Oct 12, 2023
Product
Industry
Industry Blog
Demand Ladder: A HockeyStack Framework For Accelerating Demand
Accelerate demand with HockeyStack's Demand Ladder framework. Learn how to create impactful content that fills information gaps, builds trust, and drives action.
Aug 13, 2023
Aug 13, 2023
Product
Industry
Industry Blog
Data-Driven vs Data-Informed: Which Approach Works for SaaS Marketing Teams?
Explore the difference between data-driven and data-informed approaches in SaaS marketing. Understand which strategy empowers your team to achieve better results.
Aug 6, 2023
Aug 6, 2023
Product
Industry
Industry Blog
Average Churn Rate by Industry
Explore average churn rates across industries, including SaaS, healthcare, IoT and more. Learn how to benchmark your business and implement effective strategies to reduce customer churn.
Nov 14, 2022
Nov 14, 2022
Product
Industry
Industry Blog
The Beginner’s Guide to SaaS Revenue Forecasting + Revenue Template
Learn essential SaaS revenue forecasting models and best practices. Optimize your predictions and make informed business decisions.
Nov 6, 2022
Nov 6, 2022
Product
Industry
Industry Blog
7 Pipeline Generation Ideas for Your SaaS
Learn more about ideas that will help you stand out amidst the competition and attract more high-quality leads.
Nov 5, 2022
Nov 5, 2022
Product
Industry
Industry Blog
Understanding Pipeline Velocity and Tips to Close Leads Faster
Accelerate your sales and boost revenue by mastering pipeline velocity. Learn actionable tips to close leads faster and optimize your sales process.
Oct 13, 2022
Oct 13, 2022
Product
Industry
Industry Blog
How to Use Dashboards for Data Collaboration
What is data collaboration, what are its benefits, and how can you embrace it?
Sep 16, 2022
Sep 16, 2022
Product
Industry
Industry Blog
Customer Profitability Analysis: Definition, Benefits, and Challenges
Learn about customer profitability analysis, its benefits, and how to overcome challenges for a more successful business strategy.
Aug 7, 2022
Aug 7, 2022
Product
Industry
Industry Blog
Ultimate Guide To B2B SaaS Data Analytics
For B2B SaaS companies, tracking their business intelligence is not a choice but a necessity to survive in the competitive industry. This article provides the essential B2B SaaS analytics tools and metrics that you can use to track and improve your company’s health.
Jul 2, 2022
Jul 2, 2022
Product
Industry
Industry Blog
Types of Marketing Analytics and How They Affect Marketing Strategies
Jul 1, 2022
Jul 1, 2022
Product
Industry
Product Blog
How does HockeyStack track users?
HockeyStack’s automatic tracking is not magic, although it certainly feels like that. In this article, you can learn how we track users without using cookies while being GDPR compliant.
Jun 21, 2022
Jun 21, 2022
Product
Industry
Industry Blog
Lead Attribution: What is It and Why it Should Be a Priority for Your Business
To benefit from the many uses of lead attribution, learn about the different models and choose the right tool by reading this article.
Aug 22, 2021
Aug 22, 2021
Product
Industry
Industry Blog
An Ultimate Guide To SaaS Marketing Funnels
Master the SaaS marketing funnel with this ultimate guide. Learn how to attract, engage, and convert leads into loyal customers, driving growth for your SaaS business.
Jul 27, 2021
Jul 27, 2021
Product
Industry
Industry Blog
Customer Journey vs Customer Experience Maps: Which One Should You Use?
Discover the key differences between customer journey and customer experience maps. Understand exactly which one you should be using for specific purposes.
Product
Industry
Industry Blog
Creating Demand on LinkedIn
LinkedIn is the bread and butter of B2B Marketing. In this video, Obaid shares his tips on how to create demand on LinkedIn.
Apr 24, 2025
Apr 24, 2025
Playbook
Our Playbooks
Zero to $74M: Our Outbound Playbook
The exact playbook we used to scale our outbound program from 0 to $74 million in annualized pipeline in just 8 months.
Apr 1, 2025
Apr 1, 2025
Playbook
Our Playbooks
How To Grow Your Following On LinkedIn
Grew from 0 to 26K followers in under two years by finding a clear voice, consistent cadence, and using repeatable content templates.
Feb 5, 2025
Feb 5, 2025
Playbook
Our Playbooks
How We 3x'd Outbound Meetings With No Additional Headcount
Facing a steep 2025 revenue target, we launched Project Nova. Using account intelligence, 6 SDRs became a triple-meeting machine.
Jan 16, 2025
Jan 16, 2025
Playbook
Our Playbooks
HockeyStack's LinkedIn Ads Playbook
Learn how HockeyStack’s $2M LinkedIn ad spend delivered results, key strategies, winning ads, and the pitfalls they’ve turned into valuable lessons.
Jun 27, 2024
Jun 27, 2024
Playbook
Our Playbooks
LinkedIn ConnectedTV Playbook
This playbook covers everything you need to know to start your journey with ConnectedTV
Jun 13, 2024
Jun 13, 2024
Playbook
Our Playbooks
How to Launch Research Reports
This playbook focuses on building and operationalizing content production and how HockeyStack streamlined its Labs production.
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