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Improvado is a tool for gathering marketing data and automating reporting. Small and mid-sized organizations utilize it, and it can be hosted on-premises or in the cloud. Users of Improvado can analyze and compare the effectiveness of advertising channels and campaigns using a customizable dashboard that is provided. Using cross-channel attributions like post-click and post-view […]
Imagine you are applying for a job. You exceed all the qualifications for the position, and no one can do this job better than you. But when you apply for the interview, you see you are too late. They’ve already hired someone else. In competitive markets where new technologies are constantly developing, the process is […]
It is a fact that data is the main element needed in company decisions today. Data helps you understand the ecosystem, trends in the market and the customers you need to sell to. In addition, it enables companies to execute more successful strategies and increase their earnings. There are many ways to view and review […]
All the decisions you make in running your business are in one way or another related to how well you know your customers. What features do they need in your products and what features are redundant? How do they feel about your content strategy? How do they engage with your website and convert? How much […]
Businesses have more channels and platforms to engage with potential customers than ever before. And this makes the customers’ journey far from a linear one as they engage with brands through multiple touchpoints before they make a purchase. While this might be a great engagement opportunity for you, it also comes with its own challenges. […]
Prioritizing sales goals in their product strategy is common among many companies. But customers are becoming more and more clear about their expectations, and they prefer products that provide them with value. This is where the customer value chain comes into play. The customer value chain puts the customer first instead of what you think […]
Every company wants to have a successful product. But what is meant by success here? And more importantly, what do you need to pay attention to achieve this product success that you are aiming for? In this article, you will understand what exactly product success is and learn how to have a successful product. This […]
Product development is the process of taking an idea from conception through delivery and beyond. Whether you are launching a whole new product or improving an old one, the product development cycle begins long before anything is developed. Everything from ideation to carefully planning, building, and putting it to market — and then analyzing its […]
Before launching a new product/service, you need to make sure that there is demand for it in the market. No matter how perfect your product/service is, people pay for the things they need or really want. Of course, you would want to know if people need what you are offering, what you worked for, perhaps […]
Today, data is the guide for most decisions in companies. These decisions can range from launching a new product and research and development to creating promotional offers and developing personalized marketing and advertising campaigns, etc. Businesses always need data at their disposal to make accurate and successful decisions about the examples above. The problem is, […]
Many companies tend to focus solely on revenue generated by customers. While doing this, they can sometimes overlook the expenses. This isn’t the best approach as revenue is always associated with some costs incurred for marketing etc. As your company grows, you’d expect your customer base to increase too. Naturally, not all of these customers […]
Imagine a magic sphere. It shows you the best ways to grow your business and generate income, knows which customers you need to approach and which sales deals will be closed successfully. All you have to do is listen carefully to this magic sphere. Wouldn’t that be fantastic? Now, what if I told you something […]
According to Gartner’s report, 80% of SaaS companies have subscription-based business plans. This rate is expected to increase further in the future. There are several reasons why a subscription-based business plan works for SaaS companies. First of all, this model increases how users discover and interact with a new product or new product features. In […]
With revenue attribution, marketers can understand which campaigns and marketing activities lead to the highest engagement and conversions. Over time, this directs the marketing budget and resources to the sources that generate the most revenue. To learn about why B2B SaaS businesses invest in revenue attribution, what models they use, and the best attribution tools in the market, read on.
A sales dashboard is a visual display of your data for monitoring the health of your business or sales department by displaying all the necessary management KPIs (key performance indicators) and vital data points in one place. A dashboard utilizes data visualization to simplify complicated data sets, allowing users to receive an overview of current […]
I’m sure you are currently using a funnel to manage the entire sales process. But are you analyzing this funnel carefully enough? Taking advantage of funnel analysis is essential because it allows you to identify key events throughout the customer journey. In doing so, you can find out the top reasons for churn and know […]
The more data you have on your sales pipeline, the better decisions your sales team can make, and the more leads through the different stages in the buyer’s journey. In this guide, I’ll show you all you need to know about sales analytics: why it matters, the benefits of using sales analytics, and key metrics […]
In an ideal world, our potential buyers would come across our product, convinced that it would meet their needs, and make a purchase. Unfortunately, that’s not how things work in real life. It is necessary to make an effort to turn a prospect into a paying customer, to nurture them until they are convinced to […]
Improvado is a tool for gathering marketing data and automating reporting. Small and mid-sized organizations utilize it, and it can be hosted on-premises or in the cloud. Users of Improvado can analyze and compare the effectiveness of advertising channels and campaigns using a customizable dashboard that is provided. Using cross-channel attributions like post-click and post-view […]
Marketing intelligence is key to improving marketing strategies. Analyzing your mareting data enables you to make informed decisions about competitor behavior, consumer trends and market opportunities. Of course, collecting this data manually is a waste of time. For your marketing efforts to be effective and to make timely decisions, you need a practical marketing intelligence […]
Marketing automation refers to using technology to streamline marketing efforts and increase their effectiveness. With a single automation platform, businesses deal with all marketing tasks and activities, such as managing ads, social media and email marketing, and SMS marketing.TapClicks is one such marketing automation software that has been around for over a decade. TapClicks was […]
SaaS companies implement different marketing strategies through a wide variety of channels. But there is one thing everyone agrees on: Content marketing is essential for SaaS companies. According to a study by Business 2 Community, 98% of the most successful SaaS companies have a blog. In addition, statistics show that high-quality content marketing gives SaaS […]
