Sharing everything we know about growth, with real playbooks we use, interviews with top growth leaders, and research & opinion pieces.
Improvado is a tool for gathering marketing data and automating reporting. Small and mid-sized organizations utilize it, and it can be hosted on-premises or in the cloud. Users of Improvado can analyze and compare the effectiveness of advertising channels and campaigns using a customizable dashboard that is provided. Using cross-channel attributions like post-click and post-view […]
If you’re in B2B marketing, no doubt you’ve heard the phrase “be a media company.” While it’s not bad advice, it is totally shrouded in obscurity. In other words, no one knows what the hell anyone is talking about when they say to build a media company, but we somehow all agree that it’s good […]
Data giants, including major social media applications and search engines, have been using cookies to track users and collect their data for years now. However, individuals and companies around the world are becoming more and more aware of privacy concerns and are growing increasingly interested in knowing how to protect their own privacy in today’s […]
With the world evolving at such a rapid rate, there’s no shortage of up-and-coming marketing trends. It’s obvious that not all these guarantee success in the SaaS world. However, many studies can back up “account-based marketing.” To execute an ABM campaign, there are multiple facets a marketer must explore. If you’re looking to implement this […]
Picture this: you own a SaaS business and spend hours creating the right strategy for your marketing campaigns. You’re happy with the few leads you find and can’t wait for the deals to get locked. But that never happens. While you expected sales from five of the ten leads you received, the result is only […]
Account-based marketing helps you target prospects in terms of quality rather than quantity. By focusing on high-value leads, you increase the likelihood of conversions, thereby leading to greater revenue for your SaaS company. Taking notes from successful ABM campaigns is a good way to optimize your own strategy. Here are a few examples of successful […]
Modern businesses rely on data to tap insights about market demands, expectations, and interactions. The more data you have about your potential buyer, the merrier, right? Well, not necessarily. Research suggests that most businesses cannot benefit from more than 27% of the data at hand. This means that roughly 73% of that critical data is […]
I remember my first group assignment in college. We had to write a report and email everyone for every little change that any of us thought was necessary. Add to that the universal caveat of forgetting to attach files, and we were often left with a lack of information. When we finally started to use […]
Let’s go back to 1997. This was the year when a man named Jeff de Luca was working on a software development project in the banking industry. He was a member of a team of 50 people working on this project. He felt that this team should be much more aligned with customer needs. With […]
Prioritizing sales goals in their product strategy is common among many companies. But customers are becoming more and more clear about their expectations, and they prefer products that provide them with value. This is where the customer value chain comes into play. The customer value chain puts the customer first instead of what you think […]
Every company wants to have a successful product. But what is meant by success here? And more importantly, what do you need to pay attention to achieve this product success that you are aiming for? In this article, you will understand what exactly product success is and learn how to have a successful product. This […]
If your revenue is steady and your business is profitable, you have nothing to worry about, right? While you might assume this to be true, nothing is constant in the business world. To mitigate the risk of being affected negatively by changes, you must first understand the nature of your revenue. This is what revenue […]
What is Saas Revenue Forecasting? SaaS revenue forecasting is the revenue a SaaS company expects over a period of time. Revenue forecasting is becoming a critical part of business strategy today. From smaller start-ups to the SaaS giants, all entities are gathering and leveraging insights to determine and streamline the business’s direction early in the […]
It’s absolutely essential for your organization to keep precise track of revenue. SaaS revenue recognition provides you in-depth insights that enable you to understand your business’s financial performance. Improving profitability means increasing revenue, and your organization can only do that if it has a holistic view of its financial performance. The unique challenges that the […]
Many companies tend to focus solely on revenue generated by customers. While doing this, they can sometimes overlook the expenses. This isn’t the best approach as revenue is always associated with some costs incurred for marketing etc. As your company grows, you’d expect your customer base to increase too. Naturally, not all of these customers […]
Imagine a magic sphere. It shows you the best ways to grow your business and generate income, knows which customers you need to approach and which sales deals will be closed successfully. All you have to do is listen carefully to this magic sphere. Wouldn’t that be fantastic? Now, what if I told you something […]
“Maintaining a well-structured sales process can give you an 18% difference in revenue growth” –Harvard Business Review Study Now that I have your attention, there’s something important you need to know – you need to pay attention to your sales pipeline! If your SaaS company is dealing with B2B sales, then you already have a […]
Most marketing and sales teams in SaaS spend hours and hours creating the perfect pipeline for their organization. According to Hubspot, six out of ten marketers stated lead generation is their number one priority. However, with so many marketers focusing on the same goal, it can be difficult to stand out. Push overbearing sales pitches […]
SaaS organizations need to identify key metrics and track them to optimize their marketing and sales processes. You’re probably already familiar with metrics such as customer acquisition cost (CAC), customer lifetime value (CLV), and average revenue per user (ARPU). Of late, SaaS businesses are increasingly tracking another metric: pipeline velocity. It’s a useful metric to […]
For as long as we can remember, marketers have been focusing on lead generation. The logic is simple: the more leads generated, the more sales a business is likely to make. But there’s a catch. Lead volume takes a backseat to lead quality. High-quality leads are of the utmost importance to any company; they increase […]
A sales dashboard is a visual display of your data for monitoring the health of your business or sales department by displaying all the necessary management KPIs (key performance indicators) and vital data points in one place. A dashboard utilizes data visualization to simplify complicated data sets, allowing users to receive an overview of current […]
Digitalization has effectively improved the way businesses operate. Companies now have data-rich strategies with concrete numbers telling them where they started from and where they are now. To figure out which of these strategies are working best, companies need analytics tools that will help them understand everything from the sources that drive revenue to how […]
Improvado is a tool for gathering marketing data and automating reporting. Small and mid-sized organizations utilize it, and it can be hosted on-premises or in the cloud. Users of Improvado can analyze and compare the effectiveness of advertising channels and campaigns using a customizable dashboard that is provided. Using cross-channel attributions like post-click and post-view […]
Marketing intelligence is key to improving marketing strategies. Analyzing your mareting data enables you to make informed decisions about competitor behavior, consumer trends and market opportunities. Of course, collecting this data manually is a waste of time. For your marketing efforts to be effective and to make timely decisions, you need a practical marketing intelligence […]
Marketing automation refers to using technology to streamline marketing efforts and increase their effectiveness. With a single automation platform, businesses deal with all marketing tasks and activities, such as managing ads, social media and email marketing, and SMS marketing.TapClicks is one such marketing automation software that has been around for over a decade. TapClicks was […]
SaaS companies implement different marketing strategies through a wide variety of channels. But there is one thing everyone agrees on: Content marketing is essential for SaaS companies. According to a study by Business 2 Community, 98% of the most successful SaaS companies have a blog. In addition, statistics show that high-quality content marketing gives SaaS […]