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Web analytics tools are essential for SaaS companies in order to better understand visitors and potential customers, improve user engagement and retention, and achieve business growth. However, with so many options, it can be tough to decide on the best analytics tool for your business. If you have been using Matomo for while and are […]
Trying to track and manage your subscriptions, billings, and cancellations on your own, without getting an outside source, is almost impossible. To succeed and grow, you need to find the best subscriptions and billing software. These platforms track data and metrics to help you to analyze and strategize.
There are many tools that work with businesses to optimize their subscription management, recurring revenue, and billing. ChartMogul is a very popular one among those. It does a pretty decent job and and can be very helpful for businesses. However, it does have some flaws which make it very complicated and frustrating to use. Here […]
Revenue analytics is a crucial part of understanding how well your SaaS is doing. There are a ton of different metrics that you can use to measure your business’s current situation. ACV and ARR are two of the most important ones, right after MRR. In this article, I will go into details of these two […]
Do you want to make long-term plans for your company's subscribers? Would you like to know through which metrics you can analyze your user base? In this HockeyStack article, I will talk about churn and retention rates for your users. Understanding these terms is essential for SaaS marketing.
SaaS companies need to analyze user engagement on their website and in products to find and fix UX issues, better allocate marketing budget, and grow revenue. In this blog post, I will compare two analytics platforms that you can use to analyze website engagement: Oribi and Google Analytics.
As the majority of SaaS businesses depend on subscription revenue, understanding the main drivers of retention is integral for marketing and product teams. Mixpanel and Amplitude are two well-known analytics tools to help you uncover insights so that you can improve your retention rate. This guide will help you decide between these two tools.
It's important to use the right tools while analyzing and improving product engagement in B2B SaaS marketing. Amplitude and Heap are two of the most popular product analytics platforms that enable companies to track their users' product engagement. In this article, I’ll take a deep look into both.
If you want to maintain a competitive edge and provide value to your existing and future customers, you must define, measure, and track the right metrics for your company. Here's a quick guide to critical product management metrics that will help you become a more successful product manager.
Companies always look for the best ways to maximize their profit with the least possible expense. At this point, web analytics tools come into play. They help businesses to learn more about their customer base and enable you to take data-based actions according to tracked metrics. At the end of the day, who doesn’t want […]
Have you created your very own customer base that is growing with every passing day, but feels like you have hit a glass ceiling in the sense that the proportion of your customers that actively interact with your product is stuck at a certain point? In this article, I will talk about what “User Activation” […]
As the majority of SaaS businesses rely on subscriptions, the retention rate is a critical metric to measure. It allows SaaS companies to know what should be optimized, changed, or scaled. Net Dollar Retention and Gross Dollar Retention are important product metrics that you should track if you want to retain customers in the long […]
As a SaaS company, you're probably familiar with the word "retention." However, if the only retention you're focusing on is customer retention, you're missing out on two other important metrics: Net Revenue Retention (NRR) and Gross Revenue Retention (GRR).
Increasing your customer retention rate by 5% may increase your profits by a rate up to 95%. But before telling you more about increasing this rate, let me tell you what customer retention is really about and why it’s important. Customer retention is your brand’s ability to turn customers into repeat and engaged buyers. Any […]
Lead generation is a long and complicated process. It has many steps and stages, and it might sound a little intimidating. But we’ve got you covered. All you need is here in this article: 30 Best SaaS Lead Generation Strategies to get you going. 1. Set SMART goals When you are deciding on a lead […]
Now that you have accustomed yourself to the many marketing strategies involved in SaaS, it’s time to develop a good marketing team that will share the work. But where should you start? During the first three years after their foundation, SaaS companies spend between 80 to 120% of their revenue on sales and marketing. But […]
Generating leads and traffic is the biggest challenge for 61% of marketers. The reason for that is they don’t use the correct strategies to get people interested in their new features or products, and this is exactly where demand generation comes into play. If you’re looking for a way to get more leads to your […]
Inbound marketing’s effectiveness cannot be debated at this point: this marketing technique generates three times the leads per dollar compared to traditional marketing methods. However, you’ll only see the results if you’re using the correct strategies and the correct tools. There are various musts of inbound marketing: the first is to optimize your sites and […]
Congratulations, you have a customer base that is up and running! Now comes the difficult part. How do you optimize revenue while avoiding the need to seek out new customers? In this blog post, we’ll look at one of the most important aspects of a company’s success: customer marketing. What is Customer Marketing? When you […]
What type of marketing strategy costs 62% less than traditional marketing methods, but generates three times as many leads? The answer is content marketing, and its popularity is still increasing steadily. 82% of companies are using this marketing strategy, a 12% increase since last year. If you want your brand to keep up with the […]
Suppose you are a SaaS business or a traditional business with a website or an app and are trying to provide a better user experience on your digital platform but don’t have enough time or energy to spend. In that case, you have probably been looking out for digital platform adaptation software. And if you […]
Content marketing drives huge growth to the biggest SaaS companies. While working on your SaaS content marketing strategy, you would probably want to get inspired by other genius marketers who have successfully developed a content marketing strategy. In this post, I will outline what 25 SaaS companies do best with their content and how you […]
When there are countless new and exciting inbound marketing techniques, why use email marketing? The answer is simple: Email marketing is nearly 40 times more effective than marketing done via social media, and the buying process it leads to is up to 3 times faster, according to a study done by McKinsey & Company. If used correctly, this trusted […]
You have probably noticed that there are 2 main numbers on your analytics dashboard: sessions and users. Most of the time, sessions count is much higher than users as one user can equal to multiple sessions. In this article, you will learn what a unique visitor means, differences between unique visitors and sessions, and the […]
Marketing reach is an engagement metric that helps with optimizing your time and resource spend in the best way possible. If you are in the marketing or advertising industry, you have probably heard this term before, but furthermore to find out how to calculate your marketing reach, how it differs from impressions, and strategies that will […]
Do you have amazing content on your website, but don’t know how to promote it? Do you need to reach different audiences, but don’t know how? Then email marketing is what you need. What is Email Marketing? Email marketing is both a form of direct marketing and digital marketing and one of the most powerful […]
The SaaS industry has grown outrageously over the past decade —and it’s still growing. Unfortunately, this makes the environment become much more competitive and it get harder and harder to stand out. This is why your SaaS company probably needs a marketing consulting agency to guide through the rough marketplace. But how do you find […]
Whether you are a new and small startup or an old and big company; growth is likely one of your main goals. And there is no need to be a genius to see that revenue growth is one of the most important aspects to overall growth. For more revenue, you need to work on increasing […]
Marketing is one of the core departments of any B2B SaaS company. As nobody goes to college to learn SaaS marketing, all of us look for resources to learn more. This article is a compilation different credible resources for each and every part of your marketing strategy to make it easier for you to navigate […]
Regardless of the industry you work in, if are doing content marketing, you need to track its results. You need to know how your blog posts, social media actions, or ads are working. Because while you are thinking that you are doing a great job, certain types of content might be repelling customers. Or you […]
With the recently growing industry of SaaS, it is crucial to be aware of every aspect of your business if you want to scale. If you don’t track every move and every result, it will become very hard to spot mistakes or determine successful methods. This is why digital analytics tools and platforms have become very popular. […]
Customer Journey Mapping and Customer Experience Mapping. If you have anything to do with marketing, I’m sure you have heard of these two terms. People often use them interchangeable and don’t realize that they are different concepts. This creates inaccuracy and confusion while also putting many businesses behind in their marketing game. Luckily, you are […]
As the name suggest, SaaS businesses are successful with an engaged subscriber base. Commonly referred as “retention rate” is a percentage calculation of how many customers does a SaaS business retain over time. As customer engagement is the key to success for every SaaS business, working on customer engagement, onboarding, and retention rate are the […]
There are five main elements of marketing that are controlled in order to influence customers, increase business value, and come forward amongst competitors. They are called the 5 P’s of marketing or the marketing mix. These five points — which are product, price, promotion, placement, and people — are used by companies to better understand their market and its needs. […]
Marketing metrics are values that SaaS marketers measure to assess their strategies and campaigns. There are tons of different marketing metrics that different businesses in different industries use. Sometimes it can be hard to decide which ones to measure for yourself, or sometimes you don’t have the resources to look at everything at once. So, […]
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As a digital marketer, you probably have used tons of different SEO tools, some made you cry over endless reports, and some were delightfully easy to use. If you are looking for the best SEO reporting tool & software to provide SEO reports and see if you can discover an excellent tool for your SEO […]
In any industry and market, you always need to make yourself stand out. There is always a lot of competition and you need to appear as a powerful and unique brand. A brand positioning statement is what provides that. It is the foundation to your marketing, and it informs every decision from the services you […]
PPC reporting is the core of digital marketing. PPC reports serve a critical role to learn & iterate marketing ROI. A good PPC report has different metrics and qualities. This article will cover all PPC reporting related questions. What Does PPC Mean? PPC is the short version of “pay-per-click.” Advertisers pay a small fee to […]
Recently we launched a free survey tool, which was built in just 48 hours. This is a retrospective on why we built it, how it went, and more. Why we built a free survey tool Building a survey feature has never been high on our roadmap, but our users keep requesting it to get qualitative […]
Cantley LifeCare is an e-commerce company based in Singapore with three 7-figure e-commerce stores. As they have a high traffic, analyzing their data was taking a lot of time and understanding common trends among their customers was really hard with Google Analytics. “HockeyStack helped us get better data out of our customers over a longer data window than what […]
Software as a Service, shortly SaaS is a fairly new area that can still leave many question marks in the head. The product in this industry is mainly cloud-based apps, and SaaS marketing is known as the branch of marketing that focuses on selling these products. But how does it work exactly? Why is SaaS […]
![How to Choose the Best Banner Size [2021]](https://hockeystack.com/blog/wp-content/uploads/2021/09/0-3.jpeg)
Display adverts are shown to viewers on websites other than search engines and banner size is one of the most important components of it. They aim to reach a very large amount of audience on numerous different websites and attract the most people they can. Display ads can also be used for remarketing purposes which […]
The internet is becoming a more and more critical part of our lives every day. Today, it is almost obligatory to use this worldwide network, which is actively used by billions of people, to develop and continue your business. At this point, it is essential to have a digital marketing strategy that will promote your […]
Your landing page is your company’s most important asset in terms of branding and converting your leads. A critical aspect of converting your traffic into customers is using the best tools in the market for your needs. To optimize your conversion rate, I have listed the tools that you can use today to maximize your […]
![Beginner Guide: Thought Leadership Marketing [2021]](https://hockeystack.com/blog/wp-content/uploads/2021/09/Getty-Images-1223929743-1.jpg)
If you have been looking for ways to grow your business, then you might’ve heard the term “thought leadership marketing.” I don’t know what you have learned so far about it, but if you still have questions about what is and how you can become a thought leader, then this beginner guide to thought leadership […]