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Data visualization is the use of graphics such as charts, plots, infographics, and even animations to represent data. These visualizations break complex data relationships down and allow users to extract insights in an easy-to-understand manner. Data visualization tools can be used for a variety of purposes and enables business users to leverage data for decision-making […]
Nowadays, the market of Software-as-a-Service is experiencing a true boom. Today, 70% of apps use SaaS, and this share is forecast to grow to 85% by 2025. With the total number of SaaS companies in the world reaching 25,000, conversions have become the primary focus for businesses in this industry. However, for SaaS, conversions are […]
Customer engagement strategies are essential to your marketing success, especially in the SaaS industry. Guiding existing customers as you acquire new customers simultaneously will give you incredible momentum. Even though customer engagement is a must in marketing campaigns, many companies face challenges they didn’t anticipate when implementing customer engagement strategies. According to a survey in […]
Intuition is, of course, good when making the best decisions for your company. But the truth is, we live in a data-driven world. It is impossible for organizations to make the right decisions without data. To stay in the market, you must base and support every decision you make with data. Data comes in many […]
Companies use various strategies to promote their products and services. A good product launch strategy involves research, testing, and actions from different departments to make sure your customers buy your product. If you have a new product/service that you want to introduce to the market, you should give importance to your product launch strategy. If […]
Data visualization is the use of graphics such as charts, plots, infographics, and even animations to represent data. These visualizations break complex data relationships down and allow users to extract insights in an easy-to-understand manner. Data visualization tools can be used for a variety of purposes and enables business users to leverage data for decision-making […]
A good user interface (UI) is critical for achieving a good user experience. It should allow people to easily use your website or product. Whether you are looking to improve the design of your website/product or you are completely new to UI design, it is important to know a few rules and principles to have […]
Product Led Growth (PLG) is a business development strategy that capitalizes on product usage to drive customer acquisition, conversions, and expansions. Product-led growth is a powerful strategy in any industry, but it works best when applied to a software-as-a-service (SaaS) company: product-led go-to-market practices can revolutionize how SaaS businesses operate. According to statistics, 70% of […]
According to Gartner’s report, 80% of SaaS companies have subscription-based business plans. This rate is expected to increase further in the future. There are several reasons why a subscription-based business plan works for SaaS companies. First of all, this model increases how users discover and interact with a new product or new product features. In […]
With revenue attribution, marketers can understand which campaigns and marketing activities lead to the highest engagement and conversions. Over time, this directs the marketing budget and resources to the sources that generate the most revenue. To learn about why B2B SaaS businesses invest in revenue attribution, what models they use, and the best attribution tools in the market, read on.
To understand the performance of your subscription business and the behaviors of your subscribers, you need to be in control of different subscription metrics. This article will look at top subscription metrics that you should check to ensure a successful subscription business.
SaaS companies want to grow, increase their customers, increase their revenue, and in doing so, they need to focus on the right things. To do this, companies need SaaS metrics. Thanks to these metrics, you can make better decisions and change your strategies for your company’s growth. This article will explain the most important metrics […]
I’m sure you are currently using a funnel to manage the entire sales process. But are you analyzing this funnel carefully enough? Taking advantage of funnel analysis is essential because it allows you to identify key events throughout the customer journey. In doing so, you can find out the top reasons for churn and know […]
The more data you have on your sales pipeline, the better decisions your sales team can make, and the more leads through the different stages in the buyer’s journey. In this guide, I’ll show you all you need to know about sales analytics: why it matters, the benefits of using sales analytics, and key metrics […]
In an ideal world, our potential buyers would come across our product, convinced that it would meet their needs, and make a purchase. Unfortunately, that’s not how things work in real life. It is necessary to make an effort to turn a prospect into a paying customer, to nurture them until they are convinced to […]
In this article, I will talk about what customer acquisition cost is, how to calculate it and how to optimize it for SaaS companies. If you are looking to expand your customer base and reach wider audiences this article will be quite useful for you.
According to a report by Econsultancy, one in two companies say conversion rate optimizations play a significant role in their marketing strategy. However, only about one-fifth of these companies are satisfied with their conversion rate. You know what that means? It means that most companies set the wrong strategy for conversion rate optimization. Now, while […]
The value of data and its importance in every industry is increasing day by day. For this reason, making data-driven decisions, especially in the marketing sector, enables you to run more accurate strategies and campaigns, putting you ahead of your competitors. According to Forbes, companies with data-driven marketing are six times more likely to increase […]
Caught up in the Mixpanel vs Google Analytics debate and can’t figure out which one’s better for your company? Both Mixpanel and Google Analytics are great analytical tools with a lot to offer, from event-based tracking to customer journey analysis. This is why it can be difficult to decide on the right tool for your […]
