HockeyStack Blog
Explore the Hockeystack Blog for a wealth of knowledge on analytics and data insights. Our articles are designed to empower you with the tools and understanding needed to excel in today's data-centric landscape.
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Tool Reviews
How we helped B2B leaders around the world
How ActiveCampaign hit their monthly revenue targets after cutting ad spend in half
50%
cut on advertising spend
100%
of monthly revenue targets hit
900%
increase in target market coverage
Oneflow Doubles Visitor to MQL Rate Using HockeyStack’s Revenue Attribution & Account-Level Journeys
6.5x
paid ROI in the pipeline
2x
form submission in a quarter
2x
visitor to MQL increase with LinkedIn ads
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How shifting from Bizible to HockeyStack changed Planful's marketing team
35%
Increase in opportunities
17%
Increase in ROAS
41%
increase in pipeline
“Tying pipeline and revenue to marketing efforts has never been easier than with HockeyStack. This is a huge improvement from all attribution tools I’ve used.”
"Every once in a while you come across a startup that you know will be the next big thing. That's HockeyStack for me."
"HockeyStack is helping us track what was previously considered the dark funnel. We have insights into activities I previously thought were immeasurable and unable to be tracked. With this information we narrow in on what initiatives are working or not working."
“Thanks to HockeyStack, i now have visibility that over the last month my LinkedIn organic posts impacted $27K in ARR.”
“In HockeyStack, I’ve been able to identify over 2x more content-attributed opportunities that were previously missed.”
“Our executives got more value from HockeyStack in one session than he got from Looker all year.”
“It's the best analytical tool I have ever used, bringing our analytic game to another level.”
“Would you lose any sales if you paused branded search campaigns? If you stopped podcasting, would it matter? Only lift reports will tell you. It only takes minutes to do in HockeyStack.”
“We can connect all our data, attribute revenue to specific campaigns, and know where to invest more."
“Dark social is getting lighter. Gotta give it up to HockeyStack for launching a partnership with Gong to track podcast mentions. Blows my mind that none of the other tools have done this.”
“Thanks to HockeyStack, we can now see all marketing-influenced closed deals. It gives us better visibility into pipeline source and ROI.”
"HockeyStack has shed a light on the dark funnel and given us freedom from GA, HubSpot Reports, and Manual Spreadsheets!”
“In HockeyStack, you can draw the connection between content marketing and conversion activity to find out which URLs drive customer acquisition.”
“Our data was split between spreadsheets, our CRM, marketing automation tool, GA, and Stripe. HockeyStack was the only tool that could unify it and give us clarity on what strategies to invest more in.”
"HockeyStack has truly transformed our organization. It has enabled us to reveal the true value of our events and paid channels—insights that are nearly impossible to capture in Salesforce or Marketo."
“HockeyStack has become our marketing source of truth. It centralizes all of our data in one place and allows us to focus our time on understanding and scaling our demand generation efforts.”
