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I remember my first group assignment in college. We had to write a report and email everyone for every little change that any of us thought was necessary. Add to that the universal caveat of forgetting to attach files, and we were often left with a lack of information. When we finally started to use […]
Let’s go back to 1997. This was the year when a man named Jeff de Luca was working on a software development project in the banking industry. He was a member of a team of 50 people working on this project. He felt that this team should be much more aligned with customer needs. With […]
Prioritizing sales goals in their product strategy is common among many companies. But customers are becoming more and more clear about their expectations, and they prefer products that provide them with value. This is where the customer value chain comes into play. The customer value chain puts the customer first instead of what you think […]
Imagine you are applying for a job. You exceed all the qualifications for the position, and no one can do this job better than you. But when you apply for the interview, you see you are too late. They’ve already hired someone else. In competitive markets where new technologies are constantly developing, the process is […]
Many companies tend to focus solely on revenue generated by customers. While doing this, they can sometimes overlook the expenses. This isn’t the best approach as revenue is always associated with some costs incurred for marketing etc. As your company grows, you’d expect your customer base to increase too. Naturally, not all of these customers […]
Every company wants to have a successful product. But what is meant by success here? And more importantly, what do you need to pay attention to achieve this product success that you are aiming for? In this article, you will understand what exactly product success is and learn how to have a successful product. This […]
It is a fact that data is the main element needed in company decisions today. Data helps you understand the ecosystem, trends in the market and the customers you need to sell to. In addition, it enables companies to execute more successful strategies and increase their earnings. There are many ways to view and review […]
Marketing intelligence is key to improving marketing strategies. Analyzing your mareting data enables you to make informed decisions about competitor behavior, consumer trends and market opportunities. Of course, collecting this data manually is a waste of time. For your marketing efforts to be effective and to make timely decisions, you need a practical marketing intelligence […]
According to PWC, 86% of customers are willing to pay more for a better customer experience. Despite this, nearly 80% of consumers say that brands do not understand them as individuals, resulting in a bad customer experience. Having a clear understanding of how and through which channels your customers interact with your brand plays a […]
Imagine a magic sphere. It shows you the best ways to grow your business and generate income, knows which customers you need to approach and which sales deals will be closed successfully. All you have to do is listen carefully to this magic sphere. Wouldn’t that be fantastic? Now, what if I told you something […]
SaaS companies implement different marketing strategies through a wide variety of channels. But there is one thing everyone agrees on: Content marketing is essential for SaaS companies. According to a study by Business 2 Community, 98% of the most successful SaaS companies have a blog. In addition, statistics show that high-quality content marketing gives SaaS […]
Getting an accurate view of how your products are performing with customers is essential for long-term survival in the market – and this is especially true for this competitive SaaS environment. Although metrics such as the total number of users and daily click-through rates can give you an overview of the products, they are not […]
Intuition is, of course, good when making the best decisions for your company. But the truth is, we live in a data-driven world. It is impossible for organizations to make the right decisions without data. To stay in the market, you must base and support every decision you make with data. Data comes in many […]
I’m sure you are currently using a funnel to manage the entire sales process. But are you analyzing this funnel carefully enough? Taking advantage of funnel analysis is essential because it allows you to identify key events throughout the customer journey. In doing so, you can find out the top reasons for churn and know […]
Customer engagement strategies are essential to your marketing success, especially in the SaaS industry. Guiding existing customers as you acquire new customers simultaneously will give you incredible momentum. Even though customer engagement is a must in marketing campaigns, many companies face challenges they didn’t anticipate when implementing customer engagement strategies. According to a survey in […]
I’m sure you’ve heard “a product that sells itself” many times. This is an oft-used expression when product-led growth is being talked about, but it still doesn’t give enough insight into what needs to be done. And that’s exactly why this post was born: to explain what product-led growth precisely means and how you can […]
In an ideal world, our potential buyers would come across our product, convinced that it would meet their needs, and make a purchase. Unfortunately, that’s not how things work in real life. It is necessary to make an effort to turn a prospect into a paying customer, to nurture them until they are convinced to […]
Product management is a dynamic field that significantly affects the future of companies. As 280 Group noted in its report, a successful product manager can increase the company’s profits by 34.2%. A better understanding of product management can help you create more effective strategies. This article will help you learn the basics of successful product […]
According to Epsilon Marketing’s research, 80% of consumers prefer to do business with companies that offer a personalized experience. This research shows that users value personalization. For this reason, accurate and effective personalized marketing campaigns are the biggest helpers of companies. The purpose of this article is to guide you about what personalized marketing is […]
If you had to define what product marketing is, what would you say about it? If you have trouble answering this question, don’t worry. Many people—including product marketers—have the same difficulties. Although product marketing is one of the most valuable subdivisions of marketing in all industries, it is challenging to find this definition when it […]
According to a report by Econsultancy, one in two companies say conversion rate optimizations play a significant role in their marketing strategy. However, only about one-fifth of these companies are satisfied with their conversion rate. You know what that means? It means that most companies set the wrong strategy for conversion rate optimization. Now, while […]
Today’s users are more informed than ever before which is why the importance of uniqueness and personalization in appealing to them cannot be emphasized enough. Luckily for you though, the best way to incorporate both of these concepts in your marketing strategy is user segmentation. In a recent survey, 80% of respondents said they would […]
The market size of self-service business intelligence was $4.73 billion in 2018. Between 2019 and 2026, it is expected to grow at a CAGR of 14.8% and reach a market size of 14.19 billion dollars in 2026. These numbers prove to us the rise of self-service business intelligence and its value to companies. Read on […]
The value of data and its importance in every industry is increasing day by day. For this reason, making data-driven decisions, especially in the marketing sector, enables you to run more accurate strategies and campaigns, putting you ahead of your competitors. According to Forbes, companies with data-driven marketing are six times more likely to increase […]
The SaaS industry is expected to experience its most significant annual growth in 2022. So much so that, according to Gartner, the SaaS industry will reach a value of $171.9 billion by the end of 2022. It is also predicted that 85% of the software used by organizations will be SaaS by 2025. As you […]
57% of B2B users make their purchasing decisions without speaking to a salesperson. This can either be because of a product-led growth strategy where your products sell themselves or because of highly effective and targeted content marketing and inbound marketing strategies. Now, while it’s undeniable that content has incredible potential to persuade your potential customers […]
According to Gartner’s report, 80% of SaaS companies have subscription-based business plans. This rate is expected to increase further in the future. There are several reasons why a subscription-based business plan works for SaaS companies. First of all, this model increases how users discover and interact with a new product or new product features. In […]
Business intelligence platforms are essential tools to help you make data-based decisions. These tools allow you to collect and visualize your data in one place. According to Deloitte, companies that make data-driven decisions are 59% more likely to act on their analytics results and 77% more likely to meet their business goals. There is a […]
The product manager is the person who prepares a roadmap for the successful launch of the product produced in the company he works for, manages the marketing process of the product, and works to maximize the profit of the company from that product. As stated by 280 Group in its report, a qualified product manager […]
According to CoBloom’s analysis of the 250 largest SaaS companies, the top 10% of their blogs generate an average of 45,700 organic visits. An average blog published by these 250 companies is visited 573 times. Even this data reveals how important it is to have good content marketing and regular review and analysis of content. […]
In a recent survey of more than 1,000 people, close to 80% of respondents said they use analytics primarily to understand their product usage. They also stated that there is a good reason why they did this. As it can be seen from the results of this survey, Product usage analytics is of great importance […]
That is a low rate because if most product elements are not used, it is not possible to fully talk about its success, even if the product itself is used. That is where Adoption Funnel comes into play. With the adoption funnel, you can observe the behavior of users interacting with the features. Moreover, you […]
Marketing attribution delivers a 15% to 30% increase in efficiency because two out of three customers use multiple channels to purchase. As a result of the attribution, these channels are determined, and it becomes easier to reach the maximum number of purchases. That's why you need to give marketing attribution due attention and importance. Moreover, it is even more essential to carry out marketing strategies using the channels that bring your customers to the targeted result.
The features that meet the expectations and needs of each company from the CRM tools are different. So what are the priorities of your company? Which CRM service will work in parallel with the operation of your company? If you wonder which Saas CRM tool will meet your needs, continue reading. This blog will be the CRM encyclopedia for you.